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Nalley Toyota of Roswell earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $899
- Doc fee
- 61%
- Dealer add-ons
$101 above GA avg
On 11 of 18 recent quotes
Moderate confidenceRoswell, GAUpdated How we score dealersPart of Asbury Automotive Group
The full story
Why Nalley Toyota of Roswell earned this grade
Between November 2025 and August 2026, CarEdge negotiated or logged 18 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsAdvertised pricing is largely honest
On average, the quoted price is only 0.7% above the listing — small enough to be fees, not markup games.
Shoppers who negotiated saved real money
Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $1,689 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
2 thingsDoc fee is slightly padded
$899 is $101 above the GA average of $798. Not outrageous, but worth questioning.
TipFactor it into your overall price — every dollar here is negotiable.
Quoted add-ons show up on most deals
61% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $262. Plan on seeing them on your quote.
TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.
18 verified OTD quotes from Nalley Toyota of Roswell
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
13 vehicle transactions — 18 individual quotes
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2025 Toyota 4Runner
2026 Toyota Land Cruiser
Most Common Add-ons
At a Glance
Tips for Nalley Toyota of Roswell
- 11 of 18 quotes included $4,719 in add-ons (Window Tint), not marked optional.
- Doc fee ($899) is slightly above average. Worth asking for a reduction.
- Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 328 vehicles →$37,486
Median Price
19
Median Days Listed
78
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Roswell have transparency scores based on verified pricing data.
CarEdge Certified near Roswell
Frequently Asked Questions
What fees does Nalley Toyota of Roswell charge?
Based on 18 verified out-the-door quotes collected by CarEdge, Nalley Toyota of Roswell charges a $899 documentation fee and averages $262 in dealer add-ons when present. Nalley Toyota of Roswell earns Transparency Grade B (83/100).
What is the doc fee at Nalley Toyota of Roswell?
Nalley Toyota of Roswell charges a typical documentation fee of $899. The GA average is $798. This is based on 18 verified OTD quotes in our database.
Does Nalley Toyota of Roswell add dealer add-ons?
Nalley Toyota of Roswell adds an average of $262 in dealer add-ons when present. Dealer add-ons appeared on 11 of 18 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Nalley Toyota of Roswell a good dealership?
Nalley Toyota of Roswell has a transparency score of 83/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 18 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Nalley Toyota of Roswell?
CarEdge reviews Nalley Toyota of Roswell on 18 verified out-the-door quotes, not star ratings. It earns transparency grade B (83/100), with a typical doc fee of $899 versus a GA average of $798. Dealer add-ons appeared on 11 of 18 recent quotes.
Is Nalley Toyota of Roswell a transparent Toyota dealer in Roswell?
Yes. Nalley Toyota of Roswell holds CarEdge Transparency Grade B (83/100), based on 18 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Nalley Toyota of Roswell compare to other Toyota dealers?
You can compare Nalley Toyota of Roswell's transparency score, doc fees, and add-on behavior against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in Atlanta, Best Toyota Dealerships in Georgia and Best Toyota Dealerships in the US rank Toyota dealers on the same data.
Explore Toyota and Georgia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Nalley Toyota of Roswell in Roswell, GA, that has meant 18 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 18 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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