CarEdge

Naples Mazda

Naples, FL·6 verified quotes*

Sep 29, 2025Jan 12, 2026· Score updated Apr 7, 2026

F
39/100
Add-on Rate
50%of quotes

Avg $1,830 when present

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Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

2 negotiable
0d87d174d260d347d$8k$31k$53k$76k$98kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
20
Add-on Behavior (30%)
60
Price Accuracy (30%)
17
Data Quality (10%)
100
  • Doc fee ($1,298) is $307 above FL average ($991)
  • Average dealer add-ons of $1,830 when present
  • Fees average 13.0% above listing (~$4,550 on a $35k vehicle) — high

Doc Fee Comparison

This dealer$1,298
FL avg$991
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

5 vehicle transactions6 individual quotes

2021 Mazda CX-5

4D WAGON TOURING 2WD
$19,311
$1,298doc feeNo add-ons
View Quote →

2019 Mazda CX-5

4D WAGON TOURING 2WD AUTOUsed2 quotes
$19,713
$1,298doc feeNo add-onsSaved $1,935
View 2 Quotes →

2024 Kia Telluride

4D WAGON SX FWD
$39,432
$1,298doc fee$1,998add-ons
View Quote →

2024 Kia Telluride

4D WAGON SX FWD
$39,432
$1,298doc fee$1,998add-ons
View Quote →

2025 Mazda CX-50

2.5 Turbo Meridian Edition AWDNew
$45,626
$1,298doc feeNo add-ons

Most Common Add-ons

1
additional accessoriesavg $1,998
2 quotes
2
ppp (recommended)avg $1,495
1 quote

Frequently Asked Questions

What is Naples Mazda's doc fee?

Naples Mazda charges a typical documentation fee of $1,298. The FL average is $499. This is based on 6 verified OTD quotes in our database.

Does Naples Mazda add mandatory add-ons?

Naples Mazda adds an average of $915 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Naples Mazda a good dealer?

Naples Mazda has a transparency score of 39/100, earning a Grade F. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Doc fee ($1,298) is well above average ($499)
High dealer markup (+13.0% above listing)
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Tips for Naples Mazda

  • Doc fee is $898 above national average. Ask if they'll match competitors or reduce it.
  • Low-rated dealer. Get everything in writing. Ask for an itemized OTD quote before visiting.
  • Expect ~$915 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • Dealer markup is 13% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.