A
90–100 · Exceptional

Transparency Verdict

Napleton Auto Group earns an A.

One of the good ones.

You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.

Moderate confidence — based on 17 verified out-the-door quotes and 2 tracked negotiations · Rockford, IL
Collected Oct 17, 2025Apr 17, 2026 · Updated May 2, 2026

Location

Rockford, IL

5 rated dealers within 30 miles · Open full map →

The full story

Why Napleton Auto Group earned this grade

Between October 2025 and April 2026, CarEdge negotiated or logged 17 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Doc fee is genuinely reasonable

$245 is $129 below the IL average of $374. That's money you keep — most dealers in their market charge more.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

1 thing

Add-ons show up on most deals

35% of quotes include dealer add-ons, averaging $875. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.

TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.

17 verified OTD quotes from Napleton Auto Group

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

5 vehicle transactions17 individual quotes

2026 Subaru Outback

New
$43,295
$378doc feeNo add-ons
View Quote →

2016 Ford Edge

Used
$12,221
$378doc feeNo add-ons
View Quote →

2025 Nissan PATHFINDER

New7 quotes
$46,846
$245doc feeNo add-ons
View 7 Quotes →

2024 Mazda CX-90

2 quotes
$39,639
$245doc fee$399add-onsSaved $117
View 2 Quotes →

2025 Mercedes-Benz GLS

6 quotes
$88,872
$245doc feeNo add-onsSaved $6,732
View 6 Quotes →

Most Common Add-ons

1
theft protectionavg $399
6 quotes
2
paint protectionavg $998
2 quotes
3
avc key replacementavg $429
2 quotes

At a Glance

Doc fee ($245) is at or below average
Minimal dealer markup above listing price

Tips for Napleton Auto Group

  • Minor add-ons (~$309) may appear. Ask what's included and if they can be removed.
  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
  • Doc fee ($245) is at or below national average. One less thing to negotiate.
  • Dealer markup is about 3% below listing (excluding taxes). This dealer keeps fees very low.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Napleton Auto Group's doc fee?

Napleton Auto Group charges a typical documentation fee of $245. The IL average is $374. This is based on 17 verified OTD quotes in our database.

Does Napleton Auto Group add mandatory add-ons?

Napleton Auto Group adds an average of $309 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Napleton Auto Group a good dealer?

Napleton Auto Group has a transparency score of 93.6/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 17 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Napleton Auto Group in Rockford, IL, that has meant 17 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
100
Add-on Behavior (30%)
79
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$245
IL avg$374
National avg$400

Pulled 17 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.