B
80–89 · Above average

Transparency Verdict

North Bay Hyundai earns a B.

Mostly honest. Stay alert.

Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.

Developing confidence — based on 7 verified out-the-door quotes and 1 tracked negotiation · Petaluma, CA
Collected Nov 18, 2025Apr 17, 2026 · Updated Jul 3, 2026

Location

Petaluma, CA

5 rated dealers within 30 miles · Open full map →

The full story

Why North Bay Hyundai earned this grade

Between November 2025 and April 2026, CarEdge negotiated or logged 7 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Doc fee is in line with the market

At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.

Add-ons are the exception, not the rule

Only 29% of quotes include dealer-installed add-ons, averaging $4,196 when present. Most shoppers here never see them.

! Where to push back

1 thing

The listing isn't quite the price

Quoted prices run about 4.8% above the advertised listing. On a $35,000 vehicle that's roughly $1,680 in extra fees or markup.

TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.

7 verified OTD quotes from North Bay Hyundai

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions7 individual quotes

2014 Honda CR-V

LX (A5) 4dr All-wheel DriveUsed4 quotes
$18,884
$85doc feeNo add-onsSaved $503
View 4Quotes →

2020 Ford F-150

Platinum 4x4 SuperCrew Cab StylesidUsed2 quotes
$52,539
$85doc fee$7,093add-ons
View 2Quotes →

2026 Hyundai Palisade HEV

Calligraphy 4dr All-Wheel DriveNew
$68,857
$85doc fee$1,299add-ons
View Quote →

Most Common Add-ons

1
paint protectionavg $1,299
2 quotes
2
theft protectionavg $799
1 quote
3
service contractavg $4,995
1 quote

At a Glance

Doc fee ($85) is at or below average

Tips for North Bay Hyundai

  • This dealer often adds $1,199 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Doc fee ($85) is at or below national average. One less thing to negotiate.
  • Dealer markup is only +5% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is North Bay Hyundai's doc fee?

North Bay Hyundai charges a typical documentation fee of $85. The CA average is $119. This is based on 7 verified OTD quotes in our database.

Does North Bay Hyundai add mandatory add-ons?

North Bay Hyundai adds an average of $1,199 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is North Bay Hyundai a good dealer?

North Bay Hyundai has a transparency score of 87.3/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For North Bay Hyundai in Petaluma, CA, that has meant 7 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
100
Add-on Behavior (30%)
73
Price Accuracy (30%)
85
Data Quality (10%)
100

Doc Fee Comparison

This dealer$85
CA avg$119
National avg$400

Pulled 7 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.