Compare nearby: Best Toyota Dealerships in Virginia Beach-Norfolk →
Pearson Toyota earns an A.
Early deals look fair on fees and add-ons. CarEdge will firm this up as more data comes in.
- $749
- Median dealer fees
- Zero
- Quoted add-ons
$246 below VA median
In 3 quotes, past year
Developing confidence (latest quote Sep 2026)Newport News, VAUpdated How we score dealersPart of Pearson Signature Dealerships
The full story
Why Pearson Toyota earned this grade
Pearson Toyota received an A based on 3 verified quotes from August through September 2026. This is a small sample. The review considers dealer fees, required extras, selling prices, and whether charges are clearly shown.
What they do well
- ✓ Clearly shown dealer fees: All 3 quotes itemized dealer fees, averaging $749. That was below the Median state fee in Virginia of $995; a median is the middle amount in a sample.
Where to push back
Ask for an itemized written quote before agreeing, and confirm the vehicle selling price against the advertised price. Have the quote list dealer fees, any required extras, taxes, and government charges separately.
3 verified OTD quotes from Pearson Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 3 quotes are from the past year and count toward the grade
2026 Toyota Grand Highlander
Over a year old · shown for reference, not counted in the grade
At a Glance
Tips for Pearson Toyota
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Total dealer fees are at or below the state median. One less thing to negotiate.
- This dealer typically doesn't add quoted add-ons. That's a good sign of transparency.
- Limited data (3 quotes from the past year). Score may change as we collect more information.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 217 vehicles →$39,809
Median Price
32
Median Days Listed
38
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Newport News have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Pearson Toyota charge?
Based on 3 verified out-the-door quotes from the past year, Pearson Toyota charges $749 in dealer fees. Pearson Toyota earns Transparency Grade A (100/100).
Does Pearson Toyota add dealer add-ons?
Based on our data, quotes from Pearson Toyota typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. None of its 3 quotes in the past year included quoted add-ons.
Is Pearson Toyota a good dealership?
Pearson Toyota has a transparency score of 100/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 3 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Pearson Toyota?
CarEdge reviews Pearson Toyota on 3 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (100/100), with dealer fees of $749 versus a VA median of $995. None of its 3 quotes in the past year included quoted add-ons.
Is Pearson Toyota a transparent Toyota dealer in Newport News?
Yes. Pearson Toyota holds CarEdge Transparency Grade A (100/100), based on 3 verified out-the-door quotes from the past year. That is well above average on dealer fees and add-ons.
How does Pearson Toyota compare to other Toyota dealers?
You can compare Pearson Toyota's transparency score, dealer fees, and quoted add-ons against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in Virginia Beach-Norfolk, Best Toyota Dealerships in Virginia and Best Toyota Dealerships in the US rank Toyota dealers on the same data.
Explore Toyota and Virginia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Pearson Toyota in Newport News, VA, that has meant 3 verified OTD quotes from the past year across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Total Dealer Fees Comparison
Graded on 3 quotes from the past year (3 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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