Transparency Verdict
Phil Long Toyota earns an F.
Early caution — limited data.
On the small number of verified deals we have so far, we observed significant fee, add-on, or markup concerns. This is an early read and the picture may shift as we collect more — get every number in writing.
Developing confidence — based on 4 verified out-the-door quotes and 1 tracked negotiation · Trinidad, CO
Collected Oct 15, 2025 – Oct 15, 2025 · Updated May 2, 2026
Location
Trinidad, CO
The full story
Why Phil Long Toyota earned this grade
Between October 2025 and October 2025, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is genuinely reasonable
$0 is $697 below the CO average of $697. That's money you keep — most dealers in their market charge more.
! Where to push back
2 thingsAdd-ons are baked into almost every deal
100% of quotes include dealer add-ons, averaging $1,998. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
The listing isn't quite the price
Quoted prices run about 6.0% above the advertised listing. On a $35,000 vehicle that's roughly $2,100 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
4 verified OTD quotes from Phil Long Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 4 individual quotes
Most Common Add-ons
At a Glance
Tips for Phil Long Toyota
- This dealer often adds $1,998 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Low-rated dealer. Get everything in writing. Ask for an itemized OTD quote before visiting.
- Doc fee ($0) is at or below national average. One less thing to negotiate.
- Dealer markup is only +6% above listing (excluding taxes). This dealer keeps their fees minimal.
Frequently Asked Questions
What is Phil Long Toyota's doc fee?
Phil Long Toyota charges a typical documentation fee of $0. The CO average is $697. This is based on 4 verified OTD quotes in our database.
Does Phil Long Toyota add mandatory add-ons?
Phil Long Toyota adds an average of $1,998 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Phil Long Toyota a good dealer?
Phil Long Toyota has a transparency score of 58.5/100, earning a Grade F. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Phil Long Toyota in Trinidad, CO, that has meant 4 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to F.
Doc Fee Comparison
Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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