A

Richmond BMW earns an A.

Fees are reasonable, add-ons are rare, and the final price usually matches the listing.

$849
Doc fee

$10 above VA avg

None
Dealer add-ons

In 12 recent quotes

12
Verified quotes →

Price negotiated down on 4 cars

Moderate confidenceRichmond, VAUpdated How we score dealersPart of Asbury Automotive Group

Location

Richmond, VA

8 rated dealers within 30 miles · Open full map →

The full story

Why Richmond BMW earned this grade

Between August 2025 and June 2026, CarEdge negotiated or logged 12 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

4 things

Doc fee is in line with the market

At $849, their doc fee is within $10 of the VA average of $839. Not exceptional, but nothing to fight over.

No dealer add-ons detected

Across 12 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 4 back-and-forth negotiations we tracked here, buyers saved an average of $3,845 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back:Nothing glaring. That's part of why they scored where they did.

12 verified OTD quotes from Richmond BMW

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

5 vehicle transactions — 12 individual quotes

2027 BMW X6

40iNew2 quotes
$93,911
$849doc feeNo add-onsSaved $3,873
View 2 Quotes →

2026 BMW X7

M60iNew3 quotes
$127,777
$849doc feeNo add-ons
View 3 Quotes →

2025 BMW I5

xDrive402 quotes
$63,795
$849doc feeNo add-onsSaved $701
View 2 Quotes →

2025 BMW X7

M60i (A8)New3 quotes
$104,204
$849doc feeNo add-onsSaved $10,304
View 3 Quotes →

2025 BMW X1

M35iNew2 quotes
$55,000
$849doc feeNo add-onsSaved $500
View 2 Quotes →

At a Glance

No mandatory add-ons detected
Minimal dealer markup above listing price

Tips for Richmond BMW

  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps their fees minimal.

Frequently Asked Questions

What fees does Richmond BMW charge?

Based on 12 verified out-the-door quotes collected by CarEdge, Richmond BMW charges a $849 documentation fee and typically adds no mandatory dealer add-ons. Richmond BMW earns Transparency Grade A (99/100).

What is the doc fee at Richmond BMW?

Richmond BMW charges a typical documentation fee of $849. The VA average is $839. This is based on 12 verified OTD quotes in our database.

Does Richmond BMW add dealer add-ons?

Based on our data, quotes from Richmond BMW typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. Dealer add-ons appeared on 0 of 12 recent verified quotes.

Is Richmond BMW a good dealership?

Richmond BMW has a transparency score of 99/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 12 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Richmond BMW?

CarEdge reviews Richmond BMW on 12 verified out-the-door quotes, not star ratings. It earns transparency grade A (99/100), with a typical doc fee of $849 versus a VA average of $839. None of its 12 recent quotes included dealer add-ons.

Is Richmond BMW a transparent BMW dealer in Richmond?

Yes. Richmond BMW holds CarEdge Transparency Grade A (99/100), based on 12 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Richmond BMW compare to other BMW dealers?

You can compare Richmond BMW's transparency score, doc fees, and add-on behavior against other BMW dealers using our comparison tool or by browsing BMW dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best BMW Dealerships in Virginia and Best BMW Dealerships in the US rank BMW dealers on the same data.

Explore BMW and Virginia dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Richmond BMW in Richmond, VA, that has meant 12 verified OTD quotes across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
99
Add-on Behavior (30%)
100
Price Accuracy (30%)
100
Data Quality (10%)
92

Doc Fee Comparison

This dealer$849
VA avg$839
National avg$404

Pulled 12 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.