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A

Rick Case Mazda earns an A.

Fees are reasonable, add-ons are rare, and the final price usually matches the listing.

$899
Doc fee

$101 above GA avg

20%
Dealer add-ons

On 6 of 30 recent quotes

30
Verified quotes →

Price negotiated down on 10 cars

Strong confidenceDuluth, GAUpdated How we score dealersPart of Rick Case Automotive Group

Location

Duluth, GA

8 rated dealers within 30 miles · Open full map →

The full story

Why Rick Case Mazda earned this grade

Between August 2025 and September 2026, CarEdge negotiated or logged 30 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

Quoted add-ons are the exception

Only 17% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $166. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 10 back-and-forth negotiations we tracked here, buyers saved an average of $1,922 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Doc fee is slightly padded

$899 is $101 above the GA average of $798. Not outrageous, but worth questioning.

TipFactor it into your overall price — every dollar here is negotiable.

30 verified OTD quotes from Rick Case Mazda

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

18 vehicle transactions — 30 individual quotes

2026 Mazda CX-50

PreferredNew2 quotes
$35,000
$999doc fee—Saved $529
View 2 Quotes →

2021 Mazda CX-30

Select PackageUsed2 quotes
$21,400
$999doc feeNo add-onsSaved $1,827
View 2 Quotes →

2026 Mazda CX-5

S PreferredNew2 quotes
$35,820
$999doc feeNo add-onsSaved $2,819
View 2 Quotes →

2026 Mazda CX-5

S PreferredNew
$38,639
$999doc feeNo add-ons
View Quote →

2026 Mazda CX-70

SX PrestigeNew
$56,849
$999doc fee$995mandatory
View Quote →

2026 Mazda CX-5

2.5 S PremiumNew
$39,400
$899doc feeNo add-ons
View Quote →

2026 Mazda CX-5

2.5 S PremiumNew2 quotes
$40,177
$899doc feeNo add-onsSaved $1,070
View 2 Quotes →

2026 Mazda CX-50

-New3 quotes
$39,504
$899doc feeNo add-onsSaved $5,314
View 3 Quotes →

2023 Mazda CX-50

3 quotes
$25,723
$899doc feeNo add-onsSaved $736
View 3 Quotes →

2025 Mazda CX-5

-New2 quotes
$34,707
$899doc fee—Saved $3,786
View 2 Quotes →

Most Common Add-ons

Optional — ask to remove
gap insuranceavg $995
1 quote
Quoted Add-ons
protection planavg $995
5 quotes

At a Glance

Minimal dealer markup above listing price

Tips for Rick Case Mazda

  • 5 of 30 quotes included $4,975 in add-ons (Protection Plan), not marked optional.
  • Doc fee ($899) is slightly above average. Worth asking for a reduction.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Dealer markup is about 3% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Rick Case Mazda charge?

Based on 30 verified out-the-door quotes collected by CarEdge, Rick Case Mazda charges a $899 documentation fee and averages $166 in dealer add-ons when present. Rick Case Mazda earns Transparency Grade A (94/100).

What is the doc fee at Rick Case Mazda?

Rick Case Mazda charges a typical documentation fee of $899. The GA average is $798. This is based on 30 verified OTD quotes in our database.

Does Rick Case Mazda add dealer add-ons?

Rick Case Mazda adds an average of $166 in dealer add-ons when present. Dealer add-ons appeared on 6 of 30 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Rick Case Mazda a good dealership?

Rick Case Mazda has a transparency score of 94/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 30 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Rick Case Mazda?

CarEdge reviews Rick Case Mazda on 30 verified out-the-door quotes, not star ratings. It earns transparency grade A (94/100), with a typical doc fee of $899 versus a GA average of $798. Dealer add-ons appeared on 6 of 30 recent quotes.

Is Rick Case Mazda a transparent Mazda dealer in Duluth?

Yes. Rick Case Mazda holds CarEdge Transparency Grade A (94/100), based on 30 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Rick Case Mazda compare to other Mazda dealers?

You can compare Rick Case Mazda's transparency score, doc fees, and add-on behavior against other Mazda dealers using our comparison tool or by browsing Mazda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Mazda Dealerships in Atlanta, Best Mazda Dealerships in Georgia and Best Mazda Dealerships in the US rank Mazda dealers on the same data.

Explore Mazda and Georgia dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Rick Case Mazda in Duluth, GA, that has meant 30 verified OTD quotes across 10 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
90
Add-on Behavior (30%)
90
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$899
GA avg$798
National avg$404

Pulled 30 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.