CarEdge

Atlanta Toyota

Duluth, GA·8 verified quotes*

Nov 1, 2025Feb 27, 2026· Score updated Apr 6, 2026

D
68.2/100
Add-on Rate
88%of quotes

Avg $1,183 when present

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Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

2 negotiable
0d69d138d206d275d$12k$23k$35k$46k$57kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
61
Add-on Behavior (30%)
38
Price Accuracy (30%)
100
Data Quality (10%)
88
  • Doc fee ($995) is slightly above GA average ($827)
  • Average dealer add-ons of $1,183 when present
  • Fees average 2.4% above listing (~$840 on a $35k vehicle) — minimal

Doc Fee Comparison

This dealer$995
GA avg$827
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

4 vehicle transactions8 individual quotes

2026 Toyota Crown

NightshadeNew
$55,657
$995doc fee$2,390add-ons
View Quote →

2026 Toyota LAND CRUISER

New
$80,736
$995doc fee$1,000add-ons
View Quote →

2025 Toyota Tacoma

Tacoma TRD SportNew
$43,811
doc fee$1,775add-ons
View Quote →

2026 Toyota TUNDRA

4X4New5 quotes
$49,750
$995doc fee$495add-onsSaved $2,688
View 5 Quotes →

Most Common Add-ons

1
toyoguard platinumavg $699
2 quotes
2
xpel tintavg $495
2 quotes
3
expel window tint (2 windows)avg $795
1 quote
4
ppavg $1,595
1 quote
5
ceramic tintavg $1,000
1 quote
6
all weather floor mats - boxedavg $349
1 quote
7
led emblem w/ tailgate insertavg $648
1 quote
8
phone cable charge packageavg $79
1 quote
9
all weather mats w/ dash trayavg $365
1 quote
10
all weather mats w/ dash tray (mr100)avg $365
1 quote

Nearby Rated Dealers

These dealers near Duluth have transparency scores based on verified pricing data.

Frequently Asked Questions

What is Atlanta Toyota's doc fee?

Atlanta Toyota charges a typical documentation fee of $995. The GA average is $602. This is based on 8 verified OTD quotes in our database.

Does Atlanta Toyota add mandatory add-ons?

Atlanta Toyota adds an average of $1,035 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Atlanta Toyota a good dealer?

Atlanta Toyota has a transparency score of 68.2/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price
Doc fee ($995) is well above average ($602)
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Tips for Atlanta Toyota

  • Doc fee is $396 above GA average. Ask if they'll match competitors or reduce it.
  • This dealer often adds $1,035 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.