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A

Rosen Hyundai of Kenosha earns an A.

Early deals look fair on fees and pricing. CarEdge will firm this up as more data comes in.

$449
Doc fee

$48 above WI avg

25%
Dealer add-ons

On 1 of 4 recent quotes

4
Verified quotes →

Real out-the-door quotes

Developing confidenceKenosha, WIUpdated How we score dealers

Location

Kenosha, WI

8 rated dealers within 30 miles · Open full map →

The full story

Why Rosen Hyundai of Kenosha earned this grade

Between February 2026 and May 2026, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

Quoted add-ons are the exception

Only 25% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $859. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

1 thing

Doc fee is slightly padded

$449 is $48 above the WI average of $401. Not outrageous, but worth questioning.

TipFactor it into your overall price — every dollar here is negotiable.

4 verified OTD quotes from Rosen Hyundai of Kenosha

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

4 verified quotes

2026 Hyundai Santa Fe Hybrid

Calligraphy
$51,876
$449doc feeNo add-ons
View Quote →

2025 Hyundai Santa Fe

XRTCPO
$37,649
$449doc fee$3,434mandatory
View Quote →

2023 Volkswagen Atlas

SE
$32,315
$449doc feeNo add-ons
View Quote →

2026 Hyundai Palisade

CalligraphyNew
$58,846
$449doc feeNo add-ons
View Quote →

Most Common Add-ons

Quoted Add-ons
vin etchavg $995
1 quote
items: certificationavg $2,439
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Rosen Hyundai of Kenosha

  • 1 of 4 quotes included $3,434 in add-ons (VIN Etch, Items: Certification), not marked optional.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (4 quotes). Score may change as we collect more information.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Rosen Hyundai of Kenosha charge?

Based on 4 verified out-the-door quotes collected by CarEdge, Rosen Hyundai of Kenosha charges a $449 documentation fee and averages $859 in dealer add-ons when present. Rosen Hyundai of Kenosha earns Transparency Grade A (91/100).

What is the doc fee at Rosen Hyundai of Kenosha?

Rosen Hyundai of Kenosha charges a typical documentation fee of $449. The WI average is $401. This is based on 4 verified OTD quotes in our database.

Does Rosen Hyundai of Kenosha add dealer add-ons?

Rosen Hyundai of Kenosha adds an average of $859 in dealer add-ons when present. Dealer add-ons appeared on 1 of 4 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Rosen Hyundai of Kenosha a good dealership?

Rosen Hyundai of Kenosha has a transparency score of 91/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Rosen Hyundai of Kenosha?

CarEdge reviews Rosen Hyundai of Kenosha on 4 verified out-the-door quotes, not star ratings. It earns transparency grade A (91/100), with a typical doc fee of $449 versus a WI average of $401. Dealer add-ons appeared on 1 of 4 recent quotes.

Is Rosen Hyundai of Kenosha a transparent Hyundai dealer in Kenosha?

Yes. Rosen Hyundai of Kenosha holds CarEdge Transparency Grade A (91/100), based on 4 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Rosen Hyundai of Kenosha compare to other Hyundai dealers?

You can compare Rosen Hyundai of Kenosha's transparency score, doc fees, and add-on behavior against other Hyundai dealers using our comparison tool or by browsing Hyundai dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Hyundai Dealerships in Milwaukee, Best Hyundai Dealerships in Wisconsin and Best Hyundai Dealerships in the US rank Hyundai dealers on the same data.

Explore Hyundai and Wisconsin dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Rosen Hyundai of Kenosha in Kenosha, WI, that has meant 4 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
95
Add-on Behavior (30%)
75
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$449
WI avg$401
National avg$404

Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.