A
90–100 · Exceptional

Transparency Verdict

Rosen Hyundai of Kenosha earns an A.

Promising early read.

The verified deals we have so far look reasonable on fees and pricing. We'll firm up the verdict as more data comes in.

Developing confidence — based on 4 verified out-the-door quotes · Kenosha, WI
Collected Feb 16, 2026May 6, 2026 · Updated May 19, 2026

Location

Kenosha, WI

5 rated dealers within 30 miles · Open full map →

The full story

Why Rosen Hyundai of Kenosha earned this grade

Between February 2026 and May 2026, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Add-ons are the exception, not the rule

Only 25% of quotes include dealer-installed add-ons, averaging $2,439 when present. Most shoppers here never see them.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

1 thing

Doc fee is slightly padded

$449 is $24 above the WI average of $425. Not outrageous, but worth questioning.

TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.

4 verified OTD quotes from Rosen Hyundai of Kenosha

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

4 verified quotes

2026 Hyundai Santa Fe Hybrid

Calligraphy
$51,876
$449doc feeNo add-ons
View Quote →

2025 Hyundai SANTA FE

XRTCPO
$37,649
$449doc fee$2,439add-ons
View Quote →

2023 Volkswagen ATLAS

3.6L V6 SE W/TECHNOLOGY
$32,315
$449doc feeNo add-ons
View Quote →

2026 Hyundai Palisade

CalligraphyNew
$58,846
$449doc feeNo add-ons
View Quote →

Most Common Add-ons

1
protection planavg $2,439
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Rosen Hyundai of Kenosha

  • Expect ~$610 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
  • Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (4 quotes). Score may change as we collect more information.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Rosen Hyundai of Kenosha's doc fee?

Rosen Hyundai of Kenosha charges a typical documentation fee of $449. The WI average is $425. This is based on 4 verified OTD quotes in our database.

Does Rosen Hyundai of Kenosha add mandatory add-ons?

Rosen Hyundai of Kenosha adds an average of $610 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Rosen Hyundai of Kenosha a good dealer?

Rosen Hyundai of Kenosha has a transparency score of 91.8/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Rosen Hyundai of Kenosha in Kenosha, WI, that has meant 4 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
98
Add-on Behavior (30%)
75
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$449
WI avg$425
National avg$400

Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.