Transparency Verdict
Rountree Moore Ford earns a C.
Mixed early signals.
On the small number of verified deals we have so far, we saw some friction on fees or add-ons. Worth comparing other quotes before you commit.
Developing confidence — based on 4 verified out-the-door quotes and 1 tracked negotiation · Lake City, FL
Collected Jan 12, 2026 – Jan 12, 2026 · Updated May 2, 2026
The full story
Why Rountree Moore Ford earned this grade
Between January 2026 and January 2026, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingNo dealer add-ons detected
Across 4 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
! Where to push back
2 thingsDoc fee is significantly inflated
$1,298 is $315 above the FL average of $983. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Listing price and real price disagree
Quoted prices run 10.4% above the advertised listing — roughly $3,640 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
4 verified OTD quotes from Rountree Moore Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 4 individual quotes
At a Glance
Tips for Rountree Moore Ford
- Doc fee is $898 above national average. Ask if they'll match competitors or reduce it.
- Dealer markup is 10% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Limited data (4 quotes). Score may change as we collect more information.
Nearby Rated Dealers
These dealers near Lake City have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Rountree Moore Ford's doc fee?
Rountree Moore Ford charges a typical documentation fee of $1,298. The FL average is $983. This is based on 4 verified OTD quotes in our database.
Does Rountree Moore Ford add mandatory add-ons?
Based on our data, Rountree Moore Ford does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Rountree Moore Ford a good dealer?
Rountree Moore Ford has a transparency score of 72.1/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rountree Moore Ford in Lake City, FL, that has meant 4 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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