A

Seacoast Mazda earns an A.

Fees are reasonable, add-ons are rare, and the final price usually matches the listing.

$519
Doc fee

$95 below NH avg

13%
Dealer add-ons

On 1 of 8 recent quotes

8
Verified quotes →

Real out-the-door quotes

Developing confidencePortsmouth, NHUpdated How we score dealers

Location

Portsmouth, NH

8 rated dealers within 30 miles · Open full map →

The full story

Why Seacoast Mazda earned this grade

Between December 2025 and October 2026, CarEdge negotiated or logged 8 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

Doc fee is in line with the market

At $519, their doc fee sits at or just under the NH average. Not exceptional, but nothing to fight over.

Quoted add-ons are the exception

Only 13% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $42. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back:Nothing glaring. That's part of why they scored where they did.

8 verified OTD quotes from Seacoast Mazda

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

6 vehicle transactions — 8 individual quotes

2026 Mazda CX-50

Premium PlusNew
$42,293
$519doc feeNo add-ons
View Quote →

2026 Mazda CX-90

Premium PlusNew
$57,829
$519doc feeNo add-ons
View Quote →

2025 Mazda CX-50

Premium PlusUsed3 quotes
$43,051
$519doc fee—
View 3 Quotes →

2026 Mazda CX-70

3.3 Turbo Premium Plus
$47,254
$519doc feeNo add-ons
View Quote →

2025 Mazda CX-50

2.5 S Premium Plus
$36,044
$519doc feeNo add-ons
View Quote →

2025 Mazda CX-50

Premium Plus
$37,539
$519doc feeNo add-ons
View Quote →

Most Common Add-ons

Quoted Add-ons
accessoriesavg $335
1 quote

At a Glance

Doc fee ($519) is at or below average
Minimal dealer markup above listing price

Tips for Seacoast Mazda

  • 1 of 8 quotes included $335 in add-ons (Accessories), not marked optional.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Doc fee ($519) is at or below NH average. One less thing to negotiate.
  • Dealer markup is about 2% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Seacoast Mazda charge?

Based on 8 verified out-the-door quotes collected by CarEdge, Seacoast Mazda charges a $519 documentation fee and averages $42 in dealer add-ons when present. Seacoast Mazda earns Transparency Grade A (98/100).

What is the doc fee at Seacoast Mazda?

Seacoast Mazda charges a typical documentation fee of $519. The NH average is $614. This is based on 8 verified OTD quotes in our database.

Does Seacoast Mazda add dealer add-ons?

Seacoast Mazda adds an average of $42 in dealer add-ons when present. Dealer add-ons appeared on 1 of 8 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Seacoast Mazda a good dealership?

Seacoast Mazda has a transparency score of 98/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Seacoast Mazda?

CarEdge reviews Seacoast Mazda on 8 verified out-the-door quotes, not star ratings. It earns transparency grade A (98/100), with a typical doc fee of $519 versus an NH average of $614. Dealer add-ons appeared on 1 of 8 recent quotes.

Is Seacoast Mazda a transparent Mazda dealer in Portsmouth?

Yes. Seacoast Mazda holds CarEdge Transparency Grade A (98/100), based on 8 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Seacoast Mazda compare to other Mazda dealers?

You can compare Seacoast Mazda's transparency score, doc fees, and add-on behavior against other Mazda dealers using our comparison tool or by browsing Mazda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Mazda Dealerships in Manchester NH and Best Mazda Dealerships in the US rank Mazda dealers on the same data.

Explore Mazda and New Hampshire dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Seacoast Mazda in Portsmouth, NH, that has meant 8 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
100
Add-on Behavior (30%)
93
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$519
NH avg$614
National avg$404

Pulled 8 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.