Serra Hyundai
Birmingham, AL·4 verified quotes*
Aug 14, 2025 – Feb 24, 2026· Score updated Apr 8, 2026
VerifiedAvg $1,995 when present
Current Inventory
View all 383 vehicles →$27,800
Median Price
34
Median Days Listed
46
Added This Week
Price vs. Days on Lot
Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Transparency Score Breakdown
- Doc fee ($995) is $216 above AL average ($779)
- Average dealer add-ons of $1,995 when present
- Fees average 0.9% above listing (~$315 on a $35k vehicle) — minimal
Doc Fee Comparison
Recent Quotes
Verified out-the-door prices from real transactions
4 verified quotes
2026 Hyundai Palisade
Most Common Add-ons
Nearby Rated Dealers
These dealers near Birmingham have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Serra Hyundai's doc fee?
Serra Hyundai charges a typical documentation fee of $995. The AL average is $628. This is based on 4 verified OTD quotes in our database.
Does Serra Hyundai add mandatory add-ons?
Serra Hyundai adds an average of $499 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Serra Hyundai a good dealer?
Serra Hyundai has a transparency score of 84.5/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
At a Glance
Get an even better deal
Even with a transparent dealer, CarEdge Pro can save you more. Average savings: $2,200.
Try CarEdge ProTips for Serra Hyundai
- Doc fee is $595 above national average. Ask if they'll match competitors or reduce it.
- Minor add-ons (~$499) may appear. Ask what's included and if they can be removed.
- Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
- Limited data (4 quotes). Score may change as we collect more information.
*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.