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A

Serra Toyota Lincolnwood earns an A.

Fees are reasonable, and add-ons are rare.

$373
Total dealer fees

$24 below IL median

Zero
Quoted add-ons

In 10 quotes, past year

10
Quotes, past year →

10 verified quotes since 2025

Moderate confidence (latest quote Sep 2026)Lincolnwood, ILUpdated How we score dealersPart of Serra Automotive Inc.

Location

Lincolnwood, IL

8 rated dealers within 30 miles · Open full map →

The full story

Why Serra Toyota Lincolnwood earned this grade

Serra Toyota Lincolnwood has an A grade. From November 2025 through September 2026, CarEdge reviewed 10 verified quotes. This review considers dealer fees, required extras, selling prices, and whether charges were clearly shown.

What they do well

  • ✓ Dealer fees were clearly itemized. All 10 quotes showed fully itemized dealer fees, with no unclear combined-fees amount.

Where to push back

Average confirmed dealer fees were $448 in these quotes, compared with the Median state fee in Illinois of $397. That state figure is the middle fee amount in the eligible quote sample. The difference is about $51, and fees exceeded that median in only one quote. Ask the dealer to explain each fee and whether any can be reduced.

Taxes were unclear in one quote. Before agreeing, ask for an itemized written offer showing taxes separately, along with the vehicle selling price, dealer fees, required extras, and government charges.

10 verified OTD quotes from Serra Toyota Lincolnwood

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

All 10 quotes are from the past year and count toward the grade

2026 Toyota Grand Highlander

XLENew
$59,960
$378dealer feesNo mandatory add-ons$1,597optional
View Quote →

2026 Toyota Prius Plug-in Hybrid

XSE PremiumNew
$45,816
$304dealer feesNo add-ons
View Quote →

2026 Toyota Sienna

LENew2 quotes
$47,793
$378 - $1,199dealer feesNo add-ons
View 2 Quotes →

2026 Toyota Crown Signia

2 quotes
$50,249
$378dealer feesNo add-onsSaved $1,357
View 2 Quotes →

2026 Toyota 4Runner

$70,062
$368dealer feesNo add-ons
View Quote →

2025 Toyota RAV4

$44,712
$368dealer feesNo add-ons
View Quote →

2021 Toyota RAV4

Used2 quotes
$25,119
$368dealer feesNo add-onsSaved $541
View 2 Quotes →

Most Common Add-ons

Optional — ask to remove
eg repelavg $1,597
1 quote

At a Glance

Total dealer fees ($373) at or below the IL median
Quotes fully itemized
All quoted add-ons are marked optional
Advertised price not checked

Tips for Serra Toyota Lincolnwood

  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Total dealer fees are at or below the state median. One less thing to negotiate.
  • This dealer typically doesn't add quoted add-ons. That's a good sign of transparency.
  • Recent quotes count most. This grade mostly reflects May to Sep 2026.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Serra Toyota Lincolnwood charge?

Based on 10 verified out-the-door quotes from the past year, Serra Toyota Lincolnwood charges $373 in dealer fees. Serra Toyota Lincolnwood earns Transparency Grade A (97/100).

Does Serra Toyota Lincolnwood add dealer add-ons?

Based on our data, quotes from Serra Toyota Lincolnwood typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. None of its 10 quotes in the past year included quoted add-ons.

Is Serra Toyota Lincolnwood a good dealership?

Serra Toyota Lincolnwood has a transparency score of 97/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 10 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Serra Toyota Lincolnwood?

CarEdge reviews Serra Toyota Lincolnwood on 10 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (97/100), with dealer fees of $373 versus an IL median of $397. None of its 10 quotes in the past year included quoted add-ons.

Is Serra Toyota Lincolnwood a transparent Toyota dealer in Lincolnwood?

Yes. Serra Toyota Lincolnwood holds CarEdge Transparency Grade A (97/100), based on 10 verified out-the-door quotes from the past year. That is well above average on dealer fees and add-ons.

How does Serra Toyota Lincolnwood compare to other Toyota dealers?

You can compare Serra Toyota Lincolnwood's transparency score, dealer fees, and quoted add-ons against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in Chicago, Best Toyota Dealerships in Illinois and Best Toyota Dealerships in the US rank Toyota dealers on the same data.

Explore Toyota and Illinois dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Serra Toyota Lincolnwood in Lincolnwood, IL, that has meant 10 verified OTD quotes from the past year across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Fee Transparency

30%

Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.

Add-on Behavior

30%

How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.

Price Accuracy

30%

Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.

Data Quality

10%

Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
91
Add-on Behavior (30%)
100
Price Accuracy (30%)
100
Data Quality (10%)
97

Total Dealer Fees Comparison

This dealer$373
IL median$397

Graded on 10 quotes from the past year (10 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.