Sommer's Automotive earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $395
- Doc fee
- 14%
- Dealer add-ons
$7 below WI avg
On 1 of 7 recent quotes
Developing confidenceMequon, WIUpdated How we score dealers
The full story
Why Sommer's Automotive earned this grade
Between November 2025 and April 2026, CarEdge negotiated or logged 7 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $395, their doc fee sits at or just under the WI average. Not exceptional, but nothing to fight over.
Quoted add-ons are the exception
Only 14% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $228. Most shoppers here never see one.
Advertised pricing is largely honest
On average, the quoted price is only 0.4% above the listing — small enough to be fees, not markup games.
7 verified OTD quotes from Sommer's Automotive
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
5 vehicle transactions — 7 individual quotes
Most Common Add-ons
At a Glance
Tips for Sommer's Automotive
- 1 of 7 quotes included $1,599 in add-ons (Paint Protection), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Doc fee ($395) is at or below WI average. One less thing to negotiate.
- Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
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Frequently Asked Questions
What fees does Sommer's Automotive charge?
Based on 7 verified out-the-door quotes collected by CarEdge, Sommer's Automotive charges a $395 documentation fee and averages $228 in dealer add-ons when present. Sommer's Automotive earns Transparency Grade A (97/100).
What is the doc fee at Sommer's Automotive?
Sommer's Automotive charges a typical documentation fee of $395. The WI average is $402. This is based on 7 verified OTD quotes in our database.
Does Sommer's Automotive add dealer add-ons?
Sommer's Automotive adds an average of $228 in dealer add-ons when present. Dealer add-ons appeared on 1 of 7 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Sommer's Automotive a good dealership?
Sommer's Automotive has a transparency score of 97/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Sommer's Automotive?
CarEdge reviews Sommer's Automotive on 7 verified out-the-door quotes, not star ratings. It earns transparency grade A (97/100), with a typical doc fee of $395 versus a WI average of $402. Dealer add-ons appeared on 1 of 7 recent quotes.
Is Sommer's Automotive a transparent car dealer in Mequon?
Yes. Sommer's Automotive holds CarEdge Transparency Grade A (97/100), based on 7 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
Explore Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Sommer's Automotive in Mequon, WI, that has meant 7 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 7 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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