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Tony Serra Nissan earns a C.
Early deals show some friction on fees or add-ons. Compare quotes before you commit.
- $799
- Doc fee
- 50%
- Dealer add-ons
$86 above AL avg
On 1 of 2 recent quotes
Limited confidenceCullman, ALUpdated How we score dealersPart of Serra Automotive Group
Early read. The grade may shift as we log more deals here.
The full story
Why Tony Serra Nissan earned this grade
Between October 2025 and April 2026, CarEdge negotiated or logged 2 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
! Where to push back
2 thingsDoc fee is slightly padded
$799 is $86 above the AL average of $713. Not outrageous, but worth questioning.
TipFactor it into your overall price — every dollar here is negotiable.
The listing isn't quite the price
Quoted prices run about 7.0% above the advertised listing. On a $35,000 vehicle that's roughly $2,450 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
2 verified OTD quotes from Tony Serra Nissan
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
2 verified quotes
Most Common Add-ons
At a Glance
Tips for Tony Serra Nissan
- 1 of 2 quotes included $3,997 in add-ons (Protection Plan), not marked optional.
- Dealer markup is only +7% above listing (excluding taxes). This dealer keeps their fees minimal.
- Limited data (2 quotes). Score may change as we collect more information.
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Frequently Asked Questions
What fees does Tony Serra Nissan charge?
Based on 2 verified out-the-door quotes collected by CarEdge, Tony Serra Nissan charges a $799 documentation fee and averages $1,999 in dealer add-ons when present. Tony Serra Nissan earns Transparency Grade C, based on limited data (2 verified quotes).
What is the doc fee at Tony Serra Nissan?
Tony Serra Nissan charges a typical documentation fee of $799. The AL average is $713. This is based on 2 verified OTD quotes in our database.
Does Tony Serra Nissan add dealer add-ons?
Tony Serra Nissan adds an average of $1,999 in dealer add-ons when present. Dealer add-ons appeared on 1 of 2 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Tony Serra Nissan a good dealership?
Tony Serra Nissan earns a Grade C, based on limited data (2 verified quotes). The grade reflects their doc fees, add-on behavior, and dealer markup, and an exact score appears once Tony Serra Nissan has 3 verified quotes. This is an average score. Compare with nearby dealers before making a decision.
What do reviews say about Tony Serra Nissan?
CarEdge reviews Tony Serra Nissan on 2 verified out-the-door quotes, not star ratings. It earns transparency grade C, an early read that may change as more quotes come in, with a typical doc fee of $799 versus an AL average of $713. Dealer add-ons appeared on 1 of 2 recent quotes.
Is Tony Serra Nissan a transparent Nissan dealer in Cullman?
CarEdge has limited data on Tony Serra Nissan so far. Tony Serra Nissan holds CarEdge Transparency Grade C, based on 2 verified out-the-door quotes. The grade may change as more quotes come in.
How does Tony Serra Nissan compare to other Nissan dealers?
You can compare Tony Serra Nissan's transparency score, doc fees, and add-on behavior against other Nissan dealers using our comparison tool or by browsing Nissan dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guide Best Nissan Dealerships in the US ranks Nissan dealers on the same data.
Explore Nissan and Alabama dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Tony Serra Nissan in Cullman, AL, that has meant 2 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 2 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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