C
70–79 · Average

Transparency Verdict

Tony Serra Nissan Cullman earns a C.

Mixed early signals.

On the small number of verified deals we have so far, we saw some friction on fees or add-ons. Worth comparing other quotes before you commit.

Limited confidence — based on 2 verified out-the-door quotes · Cullman, AL
Collected Oct 21, 2025 – Apr 10, 2026 · Updated Oct 4, 2026

Early read. The grade may shift as we log more deals here.

Location

Cullman, AL

8 rated dealers within 30 miles · Open full map →

The full story

Why Tony Serra Nissan Cullman earned this grade

Between October 2025 and April 2026, CarEdge negotiated or logged 2 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

! Where to push back

2 things

Doc fee is slightly padded

$799 is $80 above the AL average of $719. Not outrageous, but worth questioning.

TipFactor it into your overall price — every dollar here is negotiable.

The listing isn't quite the price

Quoted prices run about 7.0% above the advertised listing. On a $35,000 vehicle that's roughly $2,450 in extra fees or markup.

TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.

✓ What they do well:Nothing stands out as a strength in this data. That's the finding.

2 verified OTD quotes from Tony Serra Nissan Cullman

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

2 verified quotes

2019 Honda HR-V

Sport Utility
$25,443
$799doc fee$3,997mandatory
View Quote →

2025 Nissan Pathfinder

New
$38,976
$799doc feeNo add-ons
View Quote →

Most Common Add-ons

Quoted Add-ons
protection planavg $3,997
1 quote

At a Glance

High add-ons averaging $1,999

Tips for Tony Serra Nissan Cullman

  • This dealer often adds $1,999 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Dealer markup is only +7% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (2 quotes). Score may change as we collect more information.

Frequently Asked Questions

What fees does Tony Serra Nissan Cullman charge?

Based on 2 verified out-the-door quotes collected by CarEdge, Tony Serra Nissan Cullman charges a $799 documentation fee and averages $1,999 in dealer add-ons when present. Tony Serra Nissan Cullman earns Transparency Grade C, based on limited data (2 verified quotes).

What is Tony Serra Nissan Cullman's doc fee?

Tony Serra Nissan Cullman charges a typical documentation fee of $799. The AL average is $719. This is based on 2 verified OTD quotes in our database.

Does Tony Serra Nissan Cullman add mandatory add-ons?

Tony Serra Nissan Cullman adds an average of $1,999 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Tony Serra Nissan Cullman a good dealer?

Tony Serra Nissan Cullman earns a Grade C, based on limited data (2 verified quotes). The grade reflects their doc fees, add-on behavior, and dealer markup, and an exact score appears once Tony Serra Nissan Cullman has 3 verified quotes. This is an average score. Compare with nearby dealers before making a decision.

Explore Nissan and Alabama dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Tony Serra Nissan Cullman in Cullman, AL, that has meant 2 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
92
Add-on Behavior (30%)
50
Price Accuracy (30%)
66
Data Quality (10%)
100

Doc Fee Comparison

This dealer$799
AL avg$719
National avg$404

Pulled 2 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.