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University Kia of Durham earns an A.
Fees are reasonable, add-ons are rare, and the advertised price matches what you pay.
- $899
- Total dealer fees
- 25%
- Quoted add-ons
$33 above NC median
On 5 of 20 quotes, past year
Strong confidence (latest quote Oct 2026)Durham, NCUpdated How we score dealersPart of Capital Automotive Group
The full story
Why University Kia of Durham earned this grade
University Kia Of Durham has 20 verified quotes from December 2025 through October 2026. This review considers dealer fees, required extras, selling prices and how clearly charges are shown.
What they do well
- ✓ Written offers below advertised prices: In three quotes, the vehicle selling price was $750 to $1,848 below the advertised price, averaging $1,166 below.
- ✓ Dealer fees were itemized: All 20 quotes showed fully itemized dealer fees. Average confirmed dealer fees were $864, close to the Median state fee in NC of $866.13—the middle fee amount in the eligible quote sample.
Where to push back
Five quotes with required-extra amounts showed an average of $1,594, and all five included a required-extra charge. Ask what each extra covers, whether it is required, and to have its cost shown separately in the written offer. Also ask for an itemized written quote showing the selling price, fees, extras, taxes and government charges before agreeing.
20 verified OTD quotes from University Kia of Durham
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 20 quotes are from the past year and count toward the grade
2026 Kia EV9
Most Common Add-ons
At a Glance
Tips for University Kia of Durham
- 5 of 20 quotes included add-ons (U Protect), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation.
- The advertised price has matched the real price. Use it as your starting point.
- Recent quotes count most. This grade mostly reflects Sep to Oct 2026.
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Nearby Rated Dealers
These dealers near Durham have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does University Kia of Durham charge?
Based on 20 verified out-the-door quotes from the past year, University Kia of Durham charges $899 in dealer fees. Quoted add-ons average $399 when present. University Kia of Durham earns Transparency Grade A (93/100).
Does University Kia of Durham add dealer add-ons?
University Kia of Durham adds an average of $399 in quoted add-ons when present. Quoted add-ons appeared on 5 of 20 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Does University Kia of Durham's advertised price include all required charges?
On all 3 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price.
Is University Kia of Durham a good dealership?
University Kia of Durham has a transparency score of 93/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 20 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about University Kia of Durham?
CarEdge reviews University Kia of Durham on 20 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (93/100), with dealer fees of $899 versus an NC median of $866. On all 3 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price. Quoted add-ons appeared on 5 of 20 quotes in the past year.
Is University Kia of Durham a transparent Kia dealer in Durham?
Yes. University Kia of Durham holds CarEdge Transparency Grade A (93/100), based on 20 verified out-the-door quotes from the past year. That is well above average on dealer fees, add-ons and pricing accuracy.
How does University Kia of Durham compare to other Kia dealers?
You can compare University Kia of Durham's transparency score, dealer fees, and quoted add-ons against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Raleigh-Durham, Best Kia Dealerships in Greensboro, Best Kia Dealerships in North Carolina and Best Kia Dealerships in the US rank Kia dealers on the same data.
Explore Kia and North Carolina dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For University Kia of Durham in Durham, NC, that has meant 20 verified OTD quotes from the past year across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Total Dealer Fees Comparison
Graded on 20 quotes from the past year (20 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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