Transparency Verdict
Van Horn Ford Of Lomira earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Developing confidence — based on 9 verified out-the-door quotes · Lomira, WI
Collected Oct 15, 2025 – May 7, 2026 · Updated Jul 21, 2026
The full story
Why Van Horn Ford Of Lomira earned this grade
Between October 2025 and May 2026, CarEdge negotiated or logged 9 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingAdvertised pricing is largely honest
On average, the quoted price is only 2.4% above the listing — small enough to be fees, not markup games.
! Where to push back
2 thingsDoc fee is slightly padded
$499 is $73 above the WI average of $426. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
Add-ons show up on most deals
44% of quotes include dealer add-ons, averaging $4,787. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.
9 verified OTD quotes from Van Horn Ford Of Lomira
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 9 individual quotes
2025 Ford F-150 Lightning
Most Common Add-ons
At a Glance
Tips for Van Horn Ford Of Lomira
- This dealer often adds $2,127 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 99 vehicles →$49,366
Median Price
67
Median Days Listed
27
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Lomira have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Van Horn Ford Of Lomira charge?
Based on 9 verified out-the-door quotes collected by CarEdge, Van Horn Ford Of Lomira charges a $499 documentation fee and averages $2,127 in dealer add-ons when present. Van Horn Ford Of Lomira earns Transparency Grade B (82.7/100).
What is Van Horn Ford Of Lomira's doc fee?
Van Horn Ford Of Lomira charges a typical documentation fee of $499. The WI average is $426. This is based on 9 verified OTD quotes in our database.
Does Van Horn Ford Of Lomira add mandatory add-ons?
Van Horn Ford Of Lomira adds an average of $2,127 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Van Horn Ford Of Lomira a good dealer?
Van Horn Ford Of Lomira has a transparency score of 82.7/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Ford and Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Van Horn Ford Of Lomira in Lomira, WI, that has meant 9 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 9 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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