Transparency Verdict
Van Horn Ford of Lomira earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Developing confidence — based on 6 verified out-the-door quotes and 1 tracked negotiation · Lomira, WI
Collected Oct 15, 2025 – May 7, 2026 · Updated Oct 2, 2026
The full story
Why Van Horn Ford of Lomira earned this grade
Between October 2025 and May 2026, CarEdge negotiated or logged 6 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingAdvertised pricing is largely honest
On average, the quoted price is only 2.4% above the listing — small enough to be fees, not markup games.
! Where to push back
2 thingsDoc fee is slightly padded
$499 is $94 above the WI average of $405. Not outrageous, but worth questioning.
TipFactor it into your overall price — every dollar here is negotiable.
Mandatory add-ons show up on most deals
50% of quotes include add-ons presented as non-negotiable. Across all recent quotes, add-ons average $2,269. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
6 verified OTD quotes from Van Horn Ford of Lomira
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
5 vehicle transactions — 6 individual quotes
Most Common Add-ons
At a Glance
Tips for Van Horn Ford of Lomira
- This dealer often adds $2,269 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
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Frequently Asked Questions
What fees does Van Horn Ford of Lomira charge?
Based on 6 verified out-the-door quotes collected by CarEdge, Van Horn Ford of Lomira charges a $499 documentation fee and averages $2,269 in dealer add-ons when present. Van Horn Ford of Lomira earns Transparency Grade B (82/100).
What is Van Horn Ford of Lomira's doc fee?
Van Horn Ford of Lomira charges a typical documentation fee of $499. The WI average is $405. This is based on 6 verified OTD quotes in our database.
Does Van Horn Ford of Lomira add mandatory add-ons?
Van Horn Ford of Lomira adds an average of $2,269 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Van Horn Ford of Lomira a good dealer?
Van Horn Ford of Lomira has a transparency score of 82/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
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How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Van Horn Ford of Lomira in Lomira, WI, that has meant 6 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 6 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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