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B

Van Horn Ford of Oconomowoc earns a B.

Early deals look mostly fair. Read the out-the-door carefully before you sign.

$499
Total dealer fees

$2 above WI median

50%
Quoted add-ons

On 1 of 2 quotes, past year

2
Quotes, past year →

2 verified quotes since 2025

Limited confidence (latest quote Jan 2026)Oconomowoc, WIUpdated How we score dealersPart of Van Horn Automotive Group

Early read. The grade may shift as we log more deals here.

Location

Oconomowoc, WI

8 rated dealers within 30 miles · Open full map →

The full story

Why Van Horn Ford of Oconomowoc earned this grade

Van Horn Ford Of Oconomowoc had two verified quotes reviewed from December 2025 through January 2026, a small sample. The review considers dealer fees, required extras, selling prices, and whether charges were clearly shown.

What they do well

  • ✓ Dealer fees were clearly laid out. Both quotes itemized dealer fees. Average confirmed dealer fees were $499, compared with the $497 Median state fee—the middle fee amount in the eligible quote sample.

Where to push back

One quote listed $2,000 in required extras. Ask what they cover, whether they are genuinely required, and whether they can be removed or reduced. Before agreeing, get the vehicle’s selling price, dealer fees, required extras, taxes, and government charges in an itemized written offer.

2 verified OTD quotes from Van Horn Ford of Oconomowoc

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

Both quotes are from the past year and count toward the grade

2024 Ford Escape

PHEV FWDNew
$24,121
$499dealer fees$2,000mandatory
View Quote →

2025 Ford Bronco

Convertible
$41,179
$499dealer feesNo add-ons
View Quote →

Most Common Add-ons

Quoted Add-ons
zurich shield elite plusavg $2,000
1 quote

At a Glance

Advertised price not checked

Tips for Van Horn Ford of Oconomowoc

  • 1 of 2 quotes included add-ons (Zurich Shield Elite Plus), not marked optional.
  • Limited data (2 quotes from the past year). Score may change as we collect more information.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Van Horn Ford of Oconomowoc charge?

Based on 2 verified out-the-door quotes from the past year, Van Horn Ford of Oconomowoc charges $499 in dealer fees. Quoted add-ons average $1,000 when present. Van Horn Ford of Oconomowoc earns Transparency Grade B (81/100), based on limited data (2 verified quotes).

Does Van Horn Ford of Oconomowoc add dealer add-ons?

Van Horn Ford of Oconomowoc adds an average of $1,000 in quoted add-ons when present. Quoted add-ons appeared on 1 of 2 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Van Horn Ford of Oconomowoc a good dealership?

Van Horn Ford of Oconomowoc earns a Grade B (81/100), based on limited data (2 verified quotes from the past year). The grade reflects its dealer fees, quoted add-ons, advertised price accuracy and data quality. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Van Horn Ford of Oconomowoc?

CarEdge reviews Van Horn Ford of Oconomowoc on 2 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade B (81/100), an early read that may change as more quotes come in, with dealer fees of $499 versus a WI median of $497. Quoted add-ons appeared on 1 of 2 quotes in the past year.

Is Van Horn Ford of Oconomowoc a transparent Ford dealer in Oconomowoc?

CarEdge has limited data on Van Horn Ford of Oconomowoc so far. Van Horn Ford of Oconomowoc holds CarEdge Transparency Grade B (81/100), based on 2 verified out-the-door quotes from the past year. The grade may change as more quotes come in.

How does Van Horn Ford of Oconomowoc compare to other Ford dealers?

You can compare Van Horn Ford of Oconomowoc's transparency score, dealer fees, and quoted add-ons against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Milwaukee, Best Ford Dealerships in Madison, Best Ford Dealerships in Wisconsin and Best Ford Dealerships in the US rank Ford dealers on the same data.

Explore Ford and Wisconsin dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Van Horn Ford of Oconomowoc in Oconomowoc, WI, that has meant 2 verified OTD quotes from the past year logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Fee Transparency

30%

Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.

Add-on Behavior

30%

How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.

Price Accuracy

30%

Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.

Data Quality

10%

Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
99
Add-on Behavior (30%)
44
Price Accuracy (30%)
100
Data Quality (10%)
82

Total Dealer Fees Comparison

This dealer$499
WI median$497

Graded on 2 quotes from the past year (2 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.