Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 244 of 1222 Wisconsin car dealers from 816 verified out-the-door quotes. Wisconsin's average doc fee is $348.
163 of 244 rated Wisconsin dealers earn an A · 30 earn a D or F
Data updated Jul 7, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 244 dealers with verified quotes.
Transparency Leaderboard
View all 1222 dealers →Wheelers Chevrolet GMC Of Marshfield
Marshfield, WI
$51 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesPrestige Kia
Eau Claire, WI
$51 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesZeigler Subaru Of Kenosha
Kenosha, WI
$51 above the Wisconsin average
No mandatory add-ons · 6 verified quotes
See the quotesNapleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Pischke Motors
La Crosse, WILa Crosse, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
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More Dealers in Wisconsin
Nhb Auto Inc.
Wrightstown, WI
Nissan Lake Country
Oconomowoc, WI
Nokomis Auto Sales And Service Llc
Tomahawk, WI
Northland Chevrolet
Superior, WI
Northtown Ford, Inc.
Menomonie, WI
Northwoods Ford
Minocqua, WI
O'malley Cadillac
Wausau, WI
O'malley Honda
Wausau, WI
Og Auto Sales
Milwaukee, WI
Ok Used Cars Of Rhinelander
Rhinelander, WI
Olby Automotive Sales
Frederic, WI
Oliver Motors
Sun Prairie, WI
Olson Auto Exchange Llc
Stoughton, WI
Olson Auto Exchange, Llc
Stoughton, WI
Omega Motors
Fond Du Lac, WI
One Automotive Group
Eau Claire, WI
Osceola Auto Sales And Service
Osceola, WI
Osseo Automotive Group
Osseo, WI
Osseo Ford Sales & Service Inc
Osseo, WI
Page Auto Inc
Green Bay, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 244 rated Wisconsin dealers is $348, based on 816 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Wheelers Chevrolet GMC Of Marshfield, Prestige Kia, Zeigler Subaru Of Kenosha lead the Wisconsin transparency rankings. 163 of 244 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $348. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 68% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.