Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 245 of 1222 Wisconsin car dealers from 818 verified out-the-door quotes. Wisconsin's average doc fee is $348.
164 of 245 rated Wisconsin dealers earn an A · 30 earn a D or F
Data updated Jul 7, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 245 dealers with verified quotes.
Transparency Leaderboard
View all 1222 dealers →Pischke Motors
La Crosse, WI
$99 below the Wisconsin average
No mandatory add-ons · 11 verified quotes
See the quotesZeigler Subaru Of Kenosha
Kenosha, WI
$51 above the Wisconsin average
No mandatory add-ons · 6 verified quotes
See the quotesToycen Ford Chippewa Falls
Chippewa Falls, WI
$49 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesMiller Motor Sales
Burlington, WIBurlington, WI
International Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Palmen Alfa Romeo
Kenosha, WI
Palmen Auto Stores
Kenosha, WI
Palmen Cadillac
Kenosha, WI
Palmen Kia Of Kenosha
Kenosha, WI
Palmen Motors CDJR
Kenosha, WI
Paperland Motors
Green Bay, WI
Parsons Of Antigo
Antigo, WI
Pascarella Auto Sales
Oshkosh, WI
Paulson Auto Sales
Chippewa Falls, WI
Pekarske Automotive Inc
Two Rivers, WI
Penguin Auto
Madison, WI
Pete Raskovic Automotive
Monroe, WI
Petersen Chrysler Dodge Jeep RAM
Waupaca, WI
Peterson Automotive
Marshfield, WI
Pioneer Drive Auto Llc
Wisconsin Dells, WI
Pioneer Ford Sales
Platteville, WI
Pischke Motors Nissan
La Crosse, WI
Pischke Motors Of La Crosse
La Crosse, WI
Pischke Motors Of West Salem
West Salem, WI
Plach Automotive Inc
New London, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 245 rated Wisconsin dealers is $348, based on 818 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Pischke Motors, Zeigler Subaru Of Kenosha, Toycen Ford Chippewa Falls lead the Wisconsin transparency rankings. 164 of 245 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $348. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.