Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 246 of 1222 Wisconsin car dealers from 819 verified out-the-door quotes. Wisconsin's average doc fee is $348.
165 of 246 rated Wisconsin dealers earn an A · 30 earn a D or F
Data updated Jul 8, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 246 dealers with verified quotes.
Transparency Leaderboard
View all 1222 dealers →Symdon Chevrolet
Evansville, WI
$98 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesBergstrom Subaru Of Oshkosh
Oshkosh, WI
$51 above the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesLenz Auto
Fond du Lac, WI
$51 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesInternational Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Zeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Plach Automotive Inc
New London, WI
Porcaro Ford
Racine, WI
Porsche Foxvalley
Appleton, WI
Porsche Madison
Madison, WI
Porsche Milwaukee North
Glendale, WI
Portage Chrysler Dodge Jeep RAM
Portage, WI
Portage Ford
Portage, WI
Portage Motors
Portage, WI
Premier Motorcars Group
Suamico, WI
Prestige Auto Sales Inc.
Forest Junction, WI
Prestige Mitsubishi
Eau Claire, WI
Prime Motors
Kenosha, WI
Pro Auto Llc
Sheldon, WI
Procar
Oconto Falls, WI
Quality Cars For Less
Madison, WI
Quality Motors
Cuba City, WI
Quality Motors Sales & Service
Janesville, WI
Quality Plus Auto Sales
Green Bay, WI
Quinlan's Equipment
Antigo, WI
R & R Auto Sales
Juda, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 246 rated Wisconsin dealers is $348, based on 819 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Symdon Chevrolet, Bergstrom Subaru Of Oshkosh, Lenz Auto lead the Wisconsin transparency rankings. 165 of 246 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $348. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.