Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 246 of 1224 Wisconsin car dealers from 819 verified out-the-door quotes. Wisconsin's average doc fee is $348.
165 of 246 rated Wisconsin dealers earn an A · 30 earn a D or F
Data updated Jul 8, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 246 dealers with verified quotes.
Transparency Leaderboard
View all 1224 dealers →Marthaler Toyota Of Ashland
Ashland, WI
$49 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesKearns
Johnson Creek, WI
$41 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesLenz Auto
Fond du Lac, WI
$51 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesMarkquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
International Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Pischke Motors
La Crosse, WILa Crosse, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Symdon Chevrolet
Evansville, WIEvansville, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Rabideau's Auto Mart
Green Bay, WI
Ramsey Motors & Auto Care
Milwaukee, WI
Rapids Ford Lincoln Mercury
Wisconsin Rapids, WI
Red Cedar Automotive
Menomonie, WI
Reedsburg Motors
Reedsburg, WI
Reina International Auto
Brookfield, WI
Reliable Automobile Sales, Inc
Sturgeon Bay, WI
Reo Motors
Milwaukee, WI
Rhinelander Chevrolet
Rhinelander, WI
Rhinelander Gm
Rhinelander, WI
Rhinelander GMC
Rhinelander, WI
Rhinelander Toyota
Rhinelander, WI
Rhode's Auto And Truck Sales
East Troy, WI
Richardson Motors Wisconsin, Inc.
Cuba City, WI
Richfield Car Co
Hubertus, WI
Ridge Auto Sales
Milwaukee, WI
River
Portage, WI
River Falls Sales And Sport
River Falls, WI
River Falls Sales And Sports
River Falls, WI
River Valley Auto Group
Viroqua, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 246 rated Wisconsin dealers is $348, based on 819 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Marthaler Toyota Of Ashland, Kearns, Lenz Auto lead the Wisconsin transparency rankings. 165 of 246 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $348. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.