Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 246 of 1224 Wisconsin car dealers from 820 verified out-the-door quotes. Wisconsin's average doc fee is $348.
165 of 246 rated Wisconsin dealers earn an A · 30 earn a D or F
Data updated Jul 8, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 246 dealers with verified quotes.
Transparency Leaderboard
View all 1224 dealers →Marthaler Toyota Of Ashland
Ashland, WI
$49 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesLenz Auto
Fond du Lac, WI
$51 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesBergstrom Subaru Of Oshkosh
Oshkosh, WI
$51 above the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesSymdon Chevrolet
Evansville, WIEvansville, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Pischke Motors
La Crosse, WILa Crosse, WI
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Russ Darrow Chrysler Dodge Jeep RAM Of Madison
Madison, WI
Russ Darrow Chrysler Dodge Jeep RAM Of West Bend
West Bend, WI
Russ Darrow Direct
Neenah, WI
Russ Darrow Group
Greenfield, WI
Russ Darrow Kia Of Waukesha
Waukesha, WI
Russ Darrow Mazda Of Greenfield
Greenfield, WI
Russ Darrow Nissan Of West Bend
West Bend, WI
Russ Darrow Toyota Of West Bend
West Bend, WI
Russ Darrow Waukesha Mitsubishi
Waukesha, WI
S & L Motors
Pulaski, WI
S&s Auto Sales
Franklin, WI
S&s Auto Service And Sales
Eau Claire, WI
Safro Investment Cars
Hustisford, WI
Salem Autosports
Trevor, WI
Sanchez Auto Sales Llc
Milwaukee, WI
Sandoval Auto Group
Muskego, WI
Satori's Auto
Manitowoc, WI
Satori's Auto Sales Llc
Manitowoc, WI
Save Auto Sales Llc
Salem, WI
Schaefer Auto
Waupun, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 246 rated Wisconsin dealers is $348, based on 820 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Marthaler Toyota Of Ashland, Lenz Auto, Bergstrom Subaru Of Oshkosh lead the Wisconsin transparency rankings. 165 of 246 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $348. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.