Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 246 of 1224 Wisconsin car dealers from 821 verified out-the-door quotes. Wisconsin's average doc fee is $348.
165 of 246 rated Wisconsin dealers earn an A · 30 earn a D or F
Data updated Jul 8, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 246 dealers with verified quotes.
Transparency Leaderboard
View all 1224 dealers →Miller Motor Sales
Burlington, WI
$51 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesSymdon Chevrolet
Evansville, WI
$98 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesNapleton Chevrolet Buick GMC
Beaver Dam, WI
$51 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesWheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Zeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Pischke Motors
La Crosse, WILa Crosse, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Schaeffer Auto Group
Walworth, WI
Schlossmann Honda City
Greenfield, WI
Schmidt's
Hortonville, WI
Schmit Bros. Chrysler Dodge Jeep RAM
Port Washington, WI
Schmit Bros. Ford
Saukville, WI
Schoepp Motors Northeast Northeast
Madison, WI
Schrage Brothers
Mount Calvary, WI
Selig Auto Sales
West Allis, WI
Serwe Automotive, Inc
Kewaskum, WI
Shake'r Up Garage
Ixonia, WI
Sheboygan Auto Group
Sheboygan, WI
Sheboygan Cadillac
Sheboygan, WI
Sheboygan Chevrolet
Sheboygan, WI
Sheboygan Chrysler Center
Sheboygan, WI
Sheboygan GMC
Sheboygan, WI
Sheffield Motors Inc
Kenosha, WI
Sheffield Motors South
Kenosha, WI
Shifted
La Crosse, WI
Shullsburg Auto
Shullsburg, WI
Signature Autos Llc
Schofield, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 246 rated Wisconsin dealers is $348, based on 821 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Miller Motor Sales, Symdon Chevrolet, Napleton Chevrolet Buick GMC lead the Wisconsin transparency rankings. 165 of 246 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $348. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.