Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 248 of 1224 Wisconsin car dealers from 821 verified out-the-door quotes. Wisconsin's average doc fee is $347.
167 of 248 rated Wisconsin dealers earn an A · 30 earn a D or F
Data updated Jul 9, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
32nd highest doc fees in the U.S.
Based on 248 dealers with verified quotes.
Transparency Leaderboard
View all 1224 dealers →Miller Motor Sales
Burlington, WI
$52 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesToycen Ford Chippewa Falls
Chippewa Falls, WI
$48 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesNapleton Chevrolet Buick GMC
Beaver Dam, WI
$52 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesZeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Symdon Chevrolet
Evansville, WIEvansville, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
International Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
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More Dealers in Wisconsin
Sj's Super Service
Allenton, WI
Sky Auto
Kenosha, WI
Skyline Automotive Llc
Deerfield, WI
Sleepy Hollow Auto Group
Viroqua, WI
Sleepy Hollow Buick GMC
Viroqua, WI
Sleepy Hollow Chevrolet Buick GMC
Viroqua, WI
Sleepy Hollow Chrysler Dodge Jeep RAM
Viroqua, WI
Sleepy Hollow Ford
Viroqua, WI
Smart Dollar Auto
Milwaukee, WI
Smart Motors
Madison, WI
Smart Toyota
Madison, WI
Soerens Ford, Inc.
Brookfield, WI
Somerset Auto Dealer
Somerset, WI
Sommer's Automotive
Mequon, WI
Sommer's Subaru
Mequon, WI
Sondalle Chevrolet
Wautoma, WI
Sondalle Chrysler Dodge Jeep RAM
Wautoma, WI
Sondalle Ford
Berlin, WI
Southside Auto Mart
Cudahy, WI
Southworth Chevrolet GMC
Bloomer, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 248 rated Wisconsin dealers is $347, based on 821 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Miller Motor Sales, Toycen Ford Chippewa Falls, Napleton Chevrolet Buick GMC lead the Wisconsin transparency rankings. 167 of 248 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $347. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.