Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 250 of 1221 Wisconsin car dealers from 821 verified out-the-door quotes. Wisconsin's average doc fee is $410.
167 of 250 rated Wisconsin dealers earn an A · 32 earn a D or F
Data updated Jul 9, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
30th highest doc fees in the U.S.
Based on 250 dealers with verified quotes.
Transparency Leaderboard
View all 1221 dealers →Prestige Kia
Eau Claire, WI
No mandatory add-ons · 3 verified quotes
See the quotesZeigler Subaru Of Kenosha
Kenosha, WI
No mandatory add-ons · 6 verified quotes
See the quotesWheelers Chevrolet GMC Of Marshfield
Marshfield, WI
No mandatory add-ons · 3 verified quotes
See the quotesPischke Motors
La Crosse, WILa Crosse, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Sphinx Auto Sales Llc
Milwaukee, WI
Stark On The Beltline
Marshall, WI
Steinke Auto Inc.
Clintonville, WI
Stellar Motors Llc
West Bend, WI
Steve's Auto Sales
Madison, WI
Steve's Hillcrest Truck & Auto Service
Altoona, WI
Stevens Point Auto Center
Stevens Point, WI
Stevens Point Hyundai
Stevens Point, WI
Stevens Point Volkswagen
Stevens Point, WI
Strand Motor Company
Rice Lake, WI
Strandbergs Auto Inc
Centuria, WI
Streff Auto Group
Milwaukee, WI
Stroli Motors
Milwaukee, WI
Strong Automotive
Watertown, WI
Sturtevant Auto Salvage
Sturtevant, WI
Sturtevant Motors
Sturtevant, WI
Summit Automotive
Beaver Dam, WI
Summit Ford
Beaver Dam, WI
Sunset Curve Auto Parts Inc
Weyauwega, WI
Sunshine Auto Sales
Menasha, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 194 rated Wisconsin dealers is $410, based on 821 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Prestige Kia, Zeigler Subaru Of Kenosha, Wheelers Chevrolet GMC Of Marshfield lead the Wisconsin transparency rankings. 167 of 250 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $410. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.