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The 10 Biggest Cash Discounts in August 2025 – Up to $15,000 Off MSRP
Some August car deals are so big, you might think the automaker made a typo. We’re talking five-figure discounts, including a staggering $15,000 off one model. Automakers are pulling out all the stops to move metal before 2026 models arrive, and the result is a clearance sale you don’t see every summer. These Labor Day offers are the best new car deals out there, period.
2025 Audi S e-tron GT quattro – $15,000 Off MSRP
August Savings: $15,000 off MSRP
Offer valid through: 9/30/2025
Base MSRP: $126,795
Audi is offering one of its largest cash discounts ever on the S e-tron GT quattro. The $15,000 incentive applies to both purchases and leases. Not in the market for an electric sports car? No problem. Most Audi models are advertised with cash discounts between $2,000 and $6,000 right now.
See Audi S e-tron GT listings in your city
2024 Dodge Charger Daytona – $12,250 Cash Allowance
August Savings: $12,250 (2024 models) or $7,750 (2025 models)
Offer valid through: 9/2/2025
Base MSRP: $61,590
Dodge is offering huge incentives to clear out the last of the 2024 inventory. But before you get too excited about the $12,250 cash allowance, it’s important to note that this offer is for the Charger Daytona EV. It’s fast and has the classic muscle car look, but the only engine burbles you’ll be hearing are artificially produced with speakers. That’s a tough pill to swallow for muscle car enthusiasts.
Compare Dodge Charger listings in your city
2025 Mazda CX-90 Plug-In Hybrid – $10,000 Lease Cash
August Savings: $10,000 lease cash
Offer valid through: 9/2/2025
Base MSRP: $51,475
Lease: $285/month for 24 months with $3,999 due at signing (before taxes and fees)
Mazda is going big on the CX-90 PHEV this month, offering $10,000 in lease cash. With three rows, plug-in hybrid efficiency, and the most savings we’ve seen from Mazda in a long time, the CX-90 PHEV is a compelling alternative to pricier luxury SUVs. Unfortunately, the Mazda CX-90 PHEV does not qualify for the federal tax credit for PHEVs, which ends on September 30, 2025.
See Mazda CX-90 Plug-In Hybrid listings in your city
2025 Nissan Ariya – $10,000 Customer Cash
August Savings: $10,000 off MSRP
Offer valid through: 9/2/2025
Base MSRP: $41,160
Nissan is offering $10,000 customer cash on the all-electric Ariya crossover, but this offer can’t be combined with Nissan’s 0% APR for 72 months. Most owners say that the Ariya is great for around town, but it’s not the fastest-charging EV for road trips.
See Nissan Ariya listings in your city
2025 Kia Niro EV – $7,500 Customer Cash
August Savings: $7,500 off MSRP (purchase only)
Offer valid through: 9/2/2025
Base MSRP: $41,045
Kia’s Niro EV gets $7,500 customer cash this month, nearly a 20% discount off MSRP. This offer applies to purchases only, not leases, making it the best deal in August for anyone ready to commit to EV ownership. With 253 miles of range yet painfully slow charging (expect about 50 minutes for 10 – 80% at a public fast charger), the Niro EV is best for commuting around town.
The Niro EV does not qualify for federal tax credits.
See Kia Niro EV listings in your city
2024 Jeep Grand Wagoneer – $7,750 Off MSRP
August Savings: $7,750 off MSRP
Offer valid through: 9/2/2025
Base MSRP: $93,945
Jeep is offering $7,750 off the flagship Grand Wagoneer after stagnant sales caused a buildup of last year’s models. The more affordable Wagoneer and Wagoneer S EV are both offered with similar cash discounts in August 2025.
Compare Jeep Grand Wagoneer listings in your city
2024 Dodge Hornet – $7,750 Off MSRP
August Savings: $7,750 off MSRP
Offer valid through: 9/2/2025
Base MSRP: $41,400
Stellantis is doing everything it can to sell aging inventory. At this point, some Dodge Hornets are approaching two years on dealership lots. In August, Dodge is offering $7,750 off the Hornet. Two-thirds of Dodge Hornet lot inventory are remaining 2024 models. There are even about 100 2023s still unsold.
See Dodge Hornet listings in your city
2025 Chrysler Pacifica Plug-In Hybrid – $5,250 Cash Allowance
August Savings: $5,250 cash allowance
Offer valid through: 9/2/2025
Base MSRP: $54,595
Minivan shoppers, take note: the Pacifica PHEV is offering $5,250 cash allowance this month. With room for seven, a fuel-sipping hybrid drivetrain, and Chrysler’s Stow ‘n Go seating, it’s a great deal for big families.
Compare Chrysler Pacifica listings in your city
2025 Audi A6 Sedan – $5,000 Cash Offer
August Savings: $5,000 off MSRP
Offer valid through: 9/2/2025
Base MSRP: $60,700
Audi’s A6 55 TFSI quattro sedan is available with $5,000 off MSRP whether you buy or lease. Audi’s U.S. sales have been falling, and Volkswagen Group is pushing incentives to sell these higher margin luxury models before they become last year’s cars.
See Audi A6 listings in your city
2025 Jeep Grand Cherokee L – $5,000 Cash Allowance
August Savings: $5,000 off MSRP
Offer valid through: 9/2/2025
Base MSRP: $50,290
Jeep is offering $5,000 off the 2025 Grand Cherokee L Limited 4×4 in August. The Grand Cherokee is one of the better-selling Jeep models right now, but with an oversupply on dealership lots, even the Grand Cherokee isn’t safe from clearance sales.
See Jeep Grand Cherokee L listings in your city
See 0% Financing, Cheap Lease Deals, and More
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About CarEdge
CarEdge is a trusted resource for car buyers, offering data-backed insights, negotiation tools, and expert guidance to help consumers save time and money. Since 2019, CarEdge has helped hundreds of thousands of drivers navigate the car-buying process with confidence. Learn more at CarEdge.com.
The Fastest and Slowest-Selling EVs in August 2025
Electric vehicles continue to carve out an ever-so-slightly bigger slice of the car market, but demand isn’t evenly spread. Some EVs are flying off dealer lots in a matter of weeks, while plenty of others are sitting unsold for more than eight months. Knowing which models are moving quickly, and which are stagnant, can give you the upper hand.
We analyzed August car market data to find the EVs with the lowest and highest market day supply (MDS). MDS measures how many days it would take to sell through current inventory at the current sales pace. Here are the standouts in today’s EV market.
Top 10: The Fastest-Selling EVs Right Now
These are the EVs with the lowest market day supply as of August 2025. That means they’re in high demand right now, and likely harder to negotiate on due to limited availability.
| Make | Model | Market Day Supply | Total For Sale | Total Sold (45 days) | Average Selling Price |
|---|---|---|---|---|---|
| Toyota | bZ4X | 32 | 1,511 | 2,123 | $42,248 |
| Acura | ZDX | 36 | 1,122 | 1,397 | $68,906 |
| Mercedes-Benz | EQB | 39 | 766 | 882 | $60,956 |
| BMW | i4 | 44 | 1,835 | 1,875 | $66,829 |
| Nissan | LEAF | 49 | 513 | 470 | $28,695 |
| Nissan | Ariya | 49 | 2,456 | 2,045 | $40,049 |
| Lexus | RZ | 53 | 1,167 | 999 | $50,696 |
| Chevrolet | Equinox EV | 57 | 12,061 | 9,594 | $41,909 |
| Mercedes-Benz | EQS | 59 | 363 | 277 | $118,731 |
| Chevrolet | Blazer EV | 68 | 5,814 | 3,835 | $51,083 |
Source: CarEdge Pro
Toyota’s bZ4X tops the list this month at just 32 days of supply, showing that Toyota loyalists will consider an EV with the Toyota badge. This is intriguing since Toyota has been kicking its EV transition down the road for as long as it could. The 2026 Toyota bZ will replace the bZ4X in name, and will look a lot better in our opinion.
Nissan scored a rare double appearance with both the LEAF and Ariya selling quickly. But don’t let Nissan’s EV sales rate fool you: they’re still selling electric models in much lower volumes than Chevrolet, Hyundai, Ford, and obviously Tesla.
Mercedes-Benz and Chevrolet also have two models each in the top 10. The Chevy Equinox EV is the best-selling electric car outside of Tesla right now, at least in terms of total sold.
Bottom 10: The Slowest-Selling EVs in 2025
These EVs have the highest MDS, meaning they’re sitting unsold for far longer than average. Buyers may be able to score bigger discounts on these models — especially with CarEdge’s AI Negotiator doing the legwork for you.
| Make | Model | Market Day Supply | Total For Sale | Total Sold (45 days) | Average Selling Price |
|---|---|---|---|---|---|
| Cadillac | Escalade IQ | 254 | 4,274 | 757 | $144,271 |
| Ford | Mustang Mach-E | 238 | 23,363 | 4,426 | $48,656 |
| Porsche | Taycan | 229 | 1,937 | 380 | $143,805 |
| Volkswagen | ID. BUZZ | 216 | 3,473 | 722 | $67,433 |
| Audi | Q6 e-tron quattro | 196 | 6,003 | 1,380 | $74,856 |
| GMC | Sierra EV | 173 | 3,789 | 985 | $92,215 |
| Volkswagen | ID.4 | 173 | 6,330 | 1,648 | $47,670 |
| Hyundai | IONIQ 9 | 172 | 4,438 | 1,162 | $71,002 |
| Cadillac | Vistiq | 170 | 4,842 | 1,279 | $98,815 |
| Kia | EV6 | 155 | 4,541 | 1,321 | $50,536 |
Source: CarEdge Pro
Cadillac’s Escalade IQ is the slowest-selling EV in America right now, with an eye-popping 254 days of supply. Luxury EVs dominate the slowest sellers, including the Porsche Taycan, Audi Q6 e-tron. The Ford Mustang Mach-E also finds itself here again, with nearly 8 months of supply on dealer lots despite big incentives. For buyers, these numbers point to opportunities, but only if you know how to negotiate.
What This Means for EV Shoppers
If you’re chasing a deal, start your search with the slowest sellers. High inventory levels give you leverage, and dealers will be more motivated to talk price. Always check the latest EV incentives.
In August and September, expect an EV buying frenzy for any models that qualify for the new and used EV tax credits. Those incentives are going to expire on September 30, 2025.
“If you’re shopping for a slow-selling EV, you have more negotiating power than you might think,” says auto industry veteran Ray Shefska. “But with the federal tax credits ending September 30, you can combine dealer discounts with a major incentive — that’s a rare opportunity to save big.”
See which electric vehicles qualify for federal tax credits ending on September 30.
Thinking about leasing? It’s worth considering. EVs tend to depreciate faster than gas-powered cars, and leasing can protect you from steep resale losses down the road. See depreciation forecasts for free with CarEdge’s Research Hub.
Want Help Navigating the EV Market?
With CarEdge Concierge, our experts handle everything from finding available inventory to negotiating with dealers. Already know the exact EV you want? Use our first-ever AI Negotiator and let CarEdge AI negotiate with dealers anonymously on your behalf. It’s our most affordable car buying help ever!
You can also explore free tools like cost of ownership comparisons, car market updates, and our most popular free resource, downloadable negotiation cheat sheets. There’s no reason to shop unprepared in 2025.
Are You a Well-Qualified Car Buyer? Here’s How to Know
If you’ve seen new car sales that promise “0% APR for well-qualified buyers,” you may have been left wondering if you meet the criteria. What is considered a well-qualified car buyer, and why does it matter? Let’s break it down in plain English. Whether you’re financing, leasing, or paying cash, knowing if you’re a well-qualified buyer could significantly impact your car buying budget.
What Is a Well-Qualified Car Buyer?
A well-qualified buyer is someone who meets an automaker’s criteria for the best advertised deals, like 0% financing, the best lease deals, or cash-back incentives.
But here’s the catch: every automaker and lender sets their own definition of “well-qualified,” and they’re not always upfront about it. However, our CarEdge car buying experts have seen it all over the years, and we’ve gathered some of the most common requirements to be considered a well-qualified buyer in the eyes of a lender.
Common traits of a well-qualified buyer include:
- A high credit score, always 700+, but sometimes over 750.
- A clean credit history, with on-time payments and no recent delinquencies
- A low debt-to-income ratio, ideally below 36%
- A steady income and long-term employment
- A sizeable down payment (in most cases), and no negative equity trade-in
If that’s you, great! You’re likely to qualify for top-tier financing and lease offers. But if not, there are still ways to save money and negotiate a great deal.
Why This Matters
When you see a deal advertised on a dealership’s website or in a commercial, there’s usually fine print that says “for well-qualified buyers.” That’s their way of saying not everyone gets the offer.
This can lead to frustration and confusion when you show up expecting a certain payment, and leave with a much higher quote.
Knowing your buyer profile ahead of time helps you avoid surprise costs and gives you negotiating power. That’s where CarEdge can help.
Free Car Buying Tools to Know Where You Stand
At CarEdge, we help car buyers save time, money, and a whole lot of stress. We never work for the dealer, we always advocate for the consumer. Our free car buying guides walk you through every step of the process, from financing to negotiating and spotting dealership tricks.
Explore our most popular free resources:
- Car Buying Cheat Sheets – Take These With You!
- How to Finance a Car Like a Pro
- Dealership Fees & Add-Ons: What’s Legit, and What’s Not?
Want to understand your financing options and improve your chances of becoming a “well-qualified buyer”? Start with our Financing Guide.
It’s time to buy smarter
If you’d rather skip the stress and get expert help, our premium services are built for you:
Negotiation Expert – We’ll Do the Haggling
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CarEdge Concierge – Full-Service Car Buying Help
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Final Thoughts: Know Where You Stand, Buy With Confidence
The term “well-qualified buyer” is one that few car buyers understand when stepping foot in the dealership. But when you’re informed and prepared, you level the playing field. It’s always smart to have an honest, holistic view of your financial situation before getting serious about buying any new or used car.
Whether you’re ready to shop today or just starting to explore your options, CarEdge is here to help you every step of the way. Learn more about how CarEdge makes car buying easy.
About CarEdge
CarEdge is a trusted resource for car buyers, offering data-backed insights, negotiation tools, and expert guidance to help consumers save time and money. Since 2019, CarEdge has helped hundreds of thousands of drivers navigate the car-buying process with confidence. Learn more at CarEdge.com.
10 Best Car Deals in August — Labor Day Deals Arrive Early
If you’re waiting for Labor Day to score a deal on your next car, you don’t have to wait much longer. Most August incentives are already live, and with many running through September 2, this is effectively our first look at Labor Day car deals.
So far, Ford, Hyundai, Subaru, Jeep, and Mazda have launched some of the most competitive offers we’ve seen all summer — including zero-down leases, 0% financing, and cash discounts.
That said, the full story hasn’t been written yet. We’re still waiting on major brands like Toyota, GM, and Nissan to reveal their August deals. We’ll be updating this guide throughout August as new Labor Day sales arrive. For now, here are the 10 best car deals in August 2025… so far.
2025 Ford F-150 STX
Lease from $499/month for 36 months with just $499 due at signing
Why it’s a great deal: F-150 lease deals almost never come with this little due at signing. This is a shockingly low barrier for a full-size pickup. See Ford offer details.
👉 Check F-150 listings with local market insights
2025 Ford Explorer Active 4WD
Lease from $499/month for 36 months with $499 due at signing
Why it’s a great deal: Rare to see Explorer leases with such low upfront cost, especially for a 4WD trim. See Ford offer details.
👉 See Explorer deals with local market insights
2025 Ford Escape Active AWD
Lease from $399/month for 36 months with $399 due at signing
Why it’s a great deal: AWD crossovers under $400/month with almost nothing due are few and far between in 2025. Unfortunately, the Escape is one of the models to be discontinued in 2026. See Ford offer details.
👉 See Ford Escape listings with local market insights
2025 Ford Bronco Sport
Lease from $399/month for 36 months with $399 due at signing
Why it’s a great deal: Bronco Sport inventory is high right now, and this deal undercuts most competing compact SUVs with similar styling and capability. See Ford offer details.
👉 View Bronco Sport listings with local market insights
2024 Jeep Wagoneer & Grand Wagoneer
Get up to $7,750 in total cash savings on remaining 2024 models
Why it’s a great deal: There are still hundreds of 2024 Wagoneers on lots — and few 2025s available. This is a clearance push with real negotiation leverage. See Jeep offer details.
👉 Browse the most negotiable Jeep inventory
2024 Jeep Grand Cherokee 4xe
0% APR financing for 72 months
Why it’s a great deal: With many EVs and PHEVs seeing high APRs, this interest-free offer stands out. Bonus: It qualifies for federal EV incentives. See Jeep offer details.
👉 Browse the most negotiable Jeep inventory
2025 Hyundai Santa Fe
0% APR for 60 months + up to $3,500 in cash savings
Why it’s a great deal: Hyundai rarely combines 0% APR financing with bonus cash for a gas-powered model. Hyundai’s Labor Day deals for the Santa Fe and Palisade are among the best we’ve seen in years. See Hyundai offer details.
👉 Find Santa Fe deals near you
2025 Hyundai Palisade
0% APR for 60 months + up to $1,500 cash + 90-day payment deferral
Why it’s a great deal: The Palisade has always been a hot seller for Hyundai. That’s why it’s a big deal that zero percent financing is offered for Labor Day 2025. This is an excellent choice for families needing a 3-row SUV! See Hyundai offer details.
👉 Search Palisade inventory with local market insights
2025 Mazda CX-90 PHEV
$10,000 lease cash, for a lease offer from $285/month for 24 months with $3,999 due
Why it’s a great deal: Lease cash this high is virtually unheard of in today’s market. A luxury PHEV under $300/month is a steal. The flexibility of the plug-in hybrid powertrain means that you can drive electric in the city with a gas-powered hybrid for the highways. See Mazda offer details.
👉 See Mazda CX-90 PHEV listings near you
2025 Subaru Outback
Finance with 1.9% APR for 72 months
Why it’s a great deal: Subaru rarely dips this low on interest rates for top models like the Outback. Subaru’s sales have slipped in recent months, but that makes for a buyer’s market. See Subaru offer details.
👉 Find Subaru Outback deal near you
How to Get the Best Deal This Labor Day
Even with better incentives, the car dealership experience isn’t pleasant. From unwanted add-ons to costly markups and fees, buying a car is still a pain in 2025. That’s where CarEdge can help.
Use CarEdge’s AI Negotiator to have an autonomous agent get the best deal without you lifting a finger.
Or, try CarEdge Concierge if you want car buying experts to handle the search, negotiation, and every aspect of your deal for you.
DIY car buyers can dive into CarEdge Pro to unlock behind-the-scenes car market info that puts YOU in control of your deal.
At CarEdge, we’re your advocate in a confusing car market. Our team of professionals is here to help you research, compare, and negotiate every step of the way. Whether you’re looking for personalized help or want AI to do the haggling for you, we’re here to make sure you never overpay. Learn more about how we serve car buyers every day at CarEdge.com.
August 2025 Car Market Update: Prices Are Falling As Demand Cools
The summer car market is cooling off, and that’s good news if you’re a buyer. Labor Day is just around the corner, and believe it or not, Labor Day car sales are already here. Whether you’re eyeing new car deals, looking for used car bargains, or trying to beat the EV tax credit deadline, August 2025 offers real chances to save if you know where to look.
Let’s break down what’s happening in the car market right now, and how you can use it to your advantage.
Update (8/5/2025): August new car incentives are now live! See the deals at our CarEdge Deal Hub.
Used Car Prices in August: Still Trending Down
If it feels like used car prices have been slipping for months, that’s because they have. According to Black Book, wholesale used car prices are down about 5% since May, and we’re finally seeing those declines show up on retail lots. Compact sedans and mainstream crossovers have seen prices fall the most this summer.
Why It Matters
- Why do wholesale auctions matter? Wholesale auctions are where dealers get their inventory and where your trade-in likely ends up. When prices drop there, it’s a signal.
- Retail used car prices have been holding steady around $25,000, but they’re now trending downward. We track used car prices here.
Why Are Used Car Prices Falling?
Used car prices are falling for a few key reasons. First, new car incentives remain strong, drawing many would-be used car buyers toward new vehicles instead. Second, interest rates for used car loans remain above 10% APR for most buyers, while some new car offers include rates as low as 0% for 72 months for well-qualified shoppers. This makes new cars more attractive despite their higher sticker prices.
Finally, there’s the typical seasonal decline in demand. After peaking in the spring and early summer, used car interest naturally tapers off as we head deeper into the back-to-school season.
What to Expect in August
In August, expect more price drops. If you’re thinking of selling or trading-in your vehicle, we recommend doing it sooner rather than later as resale values continue to slide.
Used car dealerships are notorious for resisting price cuts until they’re forced, so don’t expect advertised discounts. But if you negotiate — or let CarEdge’s AI Negotiator do it for you — you could score serious savings.
New Car Market Forecast: Caution Ahead, Except for EVs
August is usually a sleepy month for new car sales, and this year will be no different, says CarEdge Co-Founder Ray Shefska:
“August is traditionally a challenge in retail automotive due to it being back to school month. Parents are buying Nikes and bikes and all kinds of school supplies and not cars.”
Less demand means greater negotiating power for buyers, and less leverage for sellers. The exception is for EVs. After months of sales slowdowns, real-time market data from CarEdge Pro shows that electric vehicles are once again hot sellers as buyers look to buy before the federal EV tax credit expires on September 30, 2025.
Why August Might Be Slower Than Usual
Frankly, drivers have their finances focused on more pressing needs this time of year.
- It’s back to school season, and that delays big expenses for many families.
- Inflation and tariffs are pushing costs up for everything, not just cars.
- Interest rates are still high for most buyers.
- Automakers may hold back the best incentives until Labor Day 2025 sales arrive.
CarEdge’s Ray Shefska sees that August will be a rarity in that EVs will once again have the upper hand in the car market, although that won’t last long.
“If we see any uptick in sales at all,” Ray adds, “I would suspect we would see that in the EV sector with people buying those vehicles before the federal tax credits expire on September 30th. Otherwise, folks will be waiting to see what Labor Day sales have to offer in September 2025.”
New Car Prices in August 2025
As of August 2025, the average new car price is $48,907, a figure that’s remained virtually unchanged since 2022. Prices initially surged during the pandemic-era chip shortage, but rather than falling back, they’ve held steady due to persistent inflation and strong consumer demand. Despite high prices, buyers haven’t backed off. This has been a recipe for persistently high new car prices, to the delight of automakers.
2026 Model Pricing Should Start to Take Shape
August is also when we expect to learn more about 2026 model year pricing, especially with tariffs forcing automakers to make tough decisions. While many brands delayed announcing new pricing earlier this summer, August is typically when those updates begin to roll out. With higher import costs in play, some automakers may quietly raise prices, while others might hold firm to stay competitive. If you’re planning to buy a 2026 model, keep a close eye on MSRP changes this month, especially for vehicles built overseas.
Should You Buy a Car in August 2025?
If You’re Buying Used:
- Look for aging inventory and high market day supply. That’s where dealers are most flexible.
- Arrive prepared to negotiate, or let CarEdge’s AI Negotiator handle it for you.
- DIY shoppers should always use CarEdge Pro to know exactly how long a car’s been sitting.
If You’re Buying New:
- Shop by deal, not by brand. For example, instead of a Toyota RAV4, look at Mazda, Hyundai, Kia, or other alternatives with stronger incentives and similar reliability.
- Consider leasing. With depreciation returning to normal, leasing helps avoid losing 30–50% of value in just three years.
- Stack your tools: Negotiation Expert, Concierge, and now the AI Negotiator can save you time and money.
Final Thoughts
August 2025 is shaping up to be a quiet month for the car market. However there are opportunities to drive home a deal if you know where to look. Slipping used car prices are giving buyers more leverage, especially if they’re willing to negotiate. On the new car side, demand is softening, except for electric vehicles, which are seeing renewed interest ahead of looming tax credit changes.
With high prices and interest rates still in play, the key to success this month is flexibility: consider alternative brands, explore leasing, and be ready to shop the deal, not just the model. If you’re in the market, take advantage of the tools and data available to help you come out ahead. Start your car search with CarEdge today.
