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A

Bergstrom Mazda of Appleton earns an A.

Early deals look fair on fees and pricing. CarEdge will firm this up as more data comes in.

$399
Doc fee

$2 below WI avg

None
Dealer add-ons

In 2 recent quotes

2
Verified quotes →

Price negotiated down on 1 car

Limited confidenceAppleton, WIUpdated How we score dealersPart of Bergstrom Automotive

Early read. The grade may shift as we log more deals here.

Location

Appleton, WI

8 rated dealers within 30 miles · Open full map →

The full story

Why Bergstrom Mazda of Appleton earned this grade

Between October 2026 and October 2026, CarEdge negotiated or logged 2 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

Doc fee is in line with the market

At $399, their doc fee sits at or just under the WI average. Not exceptional, but nothing to fight over.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back:Nothing glaring. That's part of why they scored where they did.

2 verified OTD quotes from Bergstrom Mazda of Appleton

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

1 vehicle transaction — 2 individual quotes

2026 Mazda CX-90

Premium PackageNew2 quotes
$47,739
$399doc feeNo add-onsSaved $3,500
View 2 Quotes →

At a Glance

Doc fee ($399) is at or below average
No mandatory add-ons detected
Minimal dealer markup above listing price

Tips for Bergstrom Mazda of Appleton

  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Doc fee ($399) is at or below WI average. One less thing to negotiate.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is about 2% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Frequently Asked Questions

What fees does Bergstrom Mazda of Appleton charge?

Based on 2 verified out-the-door quotes collected by CarEdge, Bergstrom Mazda of Appleton charges a $399 documentation fee and typically adds no mandatory dealer add-ons. Bergstrom Mazda of Appleton earns Transparency Grade A, based on limited data (2 verified quotes).

What is the doc fee at Bergstrom Mazda of Appleton?

Bergstrom Mazda of Appleton charges a typical documentation fee of $399. The WI average is $401. This is based on 2 verified OTD quotes in our database.

Does Bergstrom Mazda of Appleton add dealer add-ons?

Based on our data, quotes from Bergstrom Mazda of Appleton typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. Dealer add-ons appeared on 0 of 2 recent verified quotes.

Is Bergstrom Mazda of Appleton a good dealership?

Bergstrom Mazda of Appleton earns a Grade A, based on limited data (2 verified quotes). The grade reflects their doc fees, add-on behavior, and dealer markup, and an exact score appears once Bergstrom Mazda of Appleton has 3 verified quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Bergstrom Mazda of Appleton?

CarEdge reviews Bergstrom Mazda of Appleton on 2 verified out-the-door quotes, not star ratings. It earns transparency grade A, an early read that may change as more quotes come in, with a typical doc fee of $399 versus a WI average of $401. None of its 2 recent quotes included dealer add-ons.

Is Bergstrom Mazda of Appleton a transparent Mazda dealer in Appleton?

CarEdge has limited data on Bergstrom Mazda of Appleton so far. Bergstrom Mazda of Appleton holds CarEdge Transparency Grade A, based on 2 verified out-the-door quotes. The grade may change as more quotes come in.

How does Bergstrom Mazda of Appleton compare to other Mazda dealers?

You can compare Bergstrom Mazda of Appleton's transparency score, doc fees, and add-on behavior against other Mazda dealers using our comparison tool or by browsing Mazda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guide Best Mazda Dealerships in the US ranks Mazda dealers on the same data.

Explore Mazda and Wisconsin dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Bergstrom Mazda of Appleton in Appleton, WI, that has meant 2 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
100
Add-on Behavior (30%)
100
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$399
WI avg$401
National avg$404

Pulled 2 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.