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C

Family Kia of St. Augustine earns a C.

Expect pushback on fees and add-ons. Shoppers who hold the line here save money.

$1,199
Doc fee

$207 above FL avg

46%
Dealer add-ons

On 12 of 26 recent quotes

26
Verified quotes →

Price negotiated down on 7 cars

Strong confidenceSt. Augustine, FLUpdated How we score dealers

Location

St. Augustine, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Family Kia of St. Augustine earned this grade

Between August 2025 and November 2026, CarEdge negotiated or logged 26 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

1 thing

Shoppers who negotiated saved real money

Across 7 back-and-forth negotiations we tracked here, buyers saved an average of $3,800 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

3 things

Doc fee is significantly inflated

$1,199 is $207 above the FL average of $992. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

Quoted add-ons show up on many deals

46% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $1,078. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.

TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.

The listing isn't quite the price

Quoted prices run about 5.0% above the advertised listing. On a $35,000 vehicle that's roughly $1,750 in extra fees or markup.

TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.

26 verified OTD quotes from Family Kia of St. Augustine

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

12 vehicle transactions — 26 individual quotes

2026 Kia Sportage

EXNew2 quotes
$34,932
—doc feeNo add-onsSaved $752
View 2 Quotes →

2026 Kia Sportage

EXNew
$33,933
—doc feeNo add-ons
View Quote →

2026 Kia Sorento

SX Prestige HybridNew2 quotes
$51,437
—doc fee—
View 2 Quotes →

2027 Kia Seltos

SNew2 quotes
$32,000
—doc feeNo add-onsSaved $1,064
View 2 Quotes →

2026 Kia Sorento

SX Prestige HybridNew
$38,780
$1,199doc feeNo add-ons
View Quote →

2027 Kia Telluride

SX-PrestigeNew
$66,157
—doc fee$2,795mandatory
View Quote →

2026 Kia Sorento

EX HybridNew5 quotes
$38,797
$1,199doc feeNo add-onsSaved $9,695
View 5 Quotes →

2025 Kia Sportage Hybrid

EXUsed2 quotes
$36,653
$1,199doc fee—Saved $1,060
View 2 Quotes →

2026 Kia Carnival

EXNew3 quotes
$44,500
—doc fee—Saved $4,325
View 3 Quotes →

2024 Honda CR-V Hybrid

Sport-LUsed2 quotes
$31,644
$1,199doc fee—Saved $2,918
View 2 Quotes →

Most Common Add-ons

Quoted Add-ons
family kia pro packavg $2,296
8 quotes
protection planavg $1,332
3 quotes
family reconavg $2,833
2 quotes

Tips for Family Kia of St. Augustine

  • 12 of 26 quotes included add-ons (Family Kia Pro Pack, Protection Plan, Family Recon), not marked optional.
  • Doc fee ($1,199) is slightly above average. Worth asking for a reduction.
  • Dealer markup is only +5% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 26 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Family Kia of St. Augustine charge?

Based on 26 verified out-the-door quotes collected by CarEdge, Family Kia of St. Augustine charges a $1,199 documentation fee and averages $1,078 in dealer add-ons when present. Family Kia of St. Augustine earns Transparency Grade C (71/100).

What is the doc fee at Family Kia of St. Augustine?

Family Kia of St. Augustine charges a typical documentation fee of $1,199. The FL average is $992. This is based on 26 verified OTD quotes in our database.

Does Family Kia of St. Augustine add dealer add-ons?

Family Kia of St. Augustine adds an average of $1,078 in dealer add-ons when present. Dealer add-ons appeared on 12 of 26 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Family Kia of St. Augustine a good dealership?

Family Kia of St. Augustine has a transparency score of 71/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 26 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

What do reviews say about Family Kia of St. Augustine?

CarEdge reviews Family Kia of St. Augustine on 26 verified out-the-door quotes, not star ratings. It earns transparency grade C (71/100), with a typical doc fee of $1,199 versus an FL average of $992. Dealer add-ons appeared on 12 of 26 recent quotes.

Is Family Kia of St. Augustine a transparent Kia dealer in St. Augustine?

Family Kia of St. Augustine is about average. Family Kia of St. Augustine holds CarEdge Transparency Grade C (71/100), based on 26 verified out-the-door quotes. Compare its quotes with other Kia dealers nearby before you buy.

How does Family Kia of St. Augustine compare to other Kia dealers?

You can compare Family Kia of St. Augustine's transparency score, doc fees, and add-on behavior against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Jacksonville, Best Kia Dealerships in Florida and Best Kia Dealerships in the US rank Kia dealers on the same data.

Explore Kia and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Family Kia of St. Augustine in St. Augustine, FL, that has meant 26 verified OTD quotes across 7 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
79
Add-on Behavior (30%)
62
Price Accuracy (30%)
83
Data Quality (10%)
39

Doc Fee Comparison

This dealer$1,199
FL avg$992
National avg$404

Pulled 26 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.