Transparency Verdict
Freeman Toyota earns an A.
One of the good ones.
You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.
Strong confidence — based on 39 verified out-the-door quotes and 11 tracked negotiations · Santa Rosa, CA
Collected Oct 12, 2025 – May 12, 2026 · Updated May 21, 2026
The full story
Why Freeman Toyota earned this grade
Between October 2025 and May 2026, CarEdge negotiated or logged 37 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
4 thingsDoc fee is in line with the market
At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.
Add-ons are the exception, not the rule
Only 21% of quotes include dealer-installed add-ons, averaging $1,444 when present. Most shoppers here never see them.
Advertised pricing is largely honest
On average, the quoted price is only 1.0% above the listing — small enough to be fees, not markup games.
Shoppers who negotiated saved real money
Across 11 back-and-forth negotiations we tracked here, buyers saved an average of $2,157 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
39 verified OTD quotes from Freeman Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
19 vehicle transactions — 39 individual quotes
2026 Toyota 4Runner
Most Common Add-ons
At a Glance
Tips for Freeman Toyota
- Minor add-ons (~$312) may appear. Ask what's included and if they can be removed.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- Doc fee ($85) is at or below national average. One less thing to negotiate.
- Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 718 vehicles →$43,942
Median Price
21
Median Days Listed
105
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Hurst have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Freeman Toyota's doc fee?
Freeman Toyota charges a typical documentation fee of $85. The CA average is $108. This is based on 37 verified OTD quotes in our database.
Does Freeman Toyota add mandatory add-ons?
Freeman Toyota adds an average of $312 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Freeman Toyota a good dealer?
Freeman Toyota has a transparency score of 91.5/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 37 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Freeman Toyota in Santa Rosa, CA, that has meant 37 verified OTD quotes across 11 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 39 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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