Transparency Verdict
Honda Of Serramonte earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Moderate confidence — based on 17 verified out-the-door quotes and 3 tracked negotiations · Colma, CA
Collected Oct 24, 2025 – Aug 5, 2026 · Updated Aug 14, 2026
The full story
Why Honda Of Serramonte earned this grade
Between October 2025 and August 2026, CarEdge negotiated or logged 17 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.
Advertised pricing is largely honest
On average, the quoted price is only 0.5% above the listing — small enough to be fees, not markup games.
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $2,168 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingAdd-ons are baked into almost every deal
71% of quotes include add-ons the buyer couldn't remove, averaging $515. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything, and ask them to justify every "required" charge in writing.
17 verified OTD quotes from Honda Of Serramonte
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
8 vehicle transactions — 17 individual quotes
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Most Common Add-ons
At a Glance
Tips for Honda Of Serramonte
- Minor add-ons (~$364) may appear. Ask what's included and if they can be removed.
- Doc fee ($85) is at or below national average. One less thing to negotiate.
- Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 222 vehicles →$35,206
Median Price
20
Median Days Listed
41
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Colma have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Honda Of Serramonte charge?
Based on 17 verified out-the-door quotes collected by CarEdge, Honda Of Serramonte charges a $85 documentation fee and averages $364 in dealer add-ons when present. Honda Of Serramonte earns Transparency Grade B (87/100).
What is Honda Of Serramonte's doc fee?
Honda Of Serramonte charges a typical documentation fee of $85. The CA average is $110. This is based on 17 verified OTD quotes in our database.
Does Honda Of Serramonte add mandatory add-ons?
Honda Of Serramonte adds an average of $364 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Honda Of Serramonte a good dealer?
Honda Of Serramonte has a transparency score of 87/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 17 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Honda and California dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Honda Of Serramonte in Colma, CA, that has meant 17 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 17 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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