Transparency Verdict
Honda of Serramonte earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Moderate confidence — based on 17 verified out-the-door quotes and 3 tracked negotiations · Colma, CA
Collected Oct 24, 2025 – Apr 25, 2026 · Updated Apr 27, 2026
The full story
Why Honda of Serramonte earned this grade
Between October 2025 and April 2026, CarEdge negotiated or logged 17 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is in line with the market
At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $1,044 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
2 thingsAdd-ons are baked into almost every deal
65% of quotes include dealer add-ons, averaging $330. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
The listing isn't quite the price
Quoted prices run about 4.0% above the advertised listing. On a $35,000 vehicle that's roughly $1,400 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
17 verified OTD quotes from Honda of Serramonte
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
6 vehicle transactions — 17 individual quotes
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Most Common Add-ons
At a Glance
Tips for Honda of Serramonte
- Minor add-ons (~$213) may appear. Ask what's included and if they can be removed.
- Doc fee ($85) is at or below national average. One less thing to negotiate.
- Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 283 vehicles →$32,999
Median Price
22
Median Days Listed
71
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Colma have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Honda of Serramonte's doc fee?
Honda of Serramonte charges a typical documentation fee of $85. The CA average is $499. This is based on 17 verified OTD quotes in our database.
Does Honda of Serramonte add mandatory add-ons?
Honda of Serramonte adds an average of $213 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Honda of Serramonte a good dealer?
Honda of Serramonte has a transparency score of 83/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 17 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Honda of Serramonte in Colma, CA, that has meant 17 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 17 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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