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Honda of Serramonte earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $85
- Doc fee
- 69%
- Dealer add-ons
At the CA avg
On 11 of 16 recent quotes
Moderate confidenceColma, CAUpdated How we score dealersPart of Sonic Automotive Inc.
The full story
Why Honda of Serramonte earned this grade
Between October 2025 and October 2026, CarEdge negotiated or logged 16 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.
Advertised pricing is largely honest
On average, the quoted price is only 0.2% above the listing — small enough to be fees, not markup games.
Shoppers who negotiated saved real money
Across 4 back-and-forth negotiations we tracked here, buyers saved an average of $1,671 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingQuoted add-ons show up on many deals
44% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $245. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
16 verified OTD quotes from Honda of Serramonte
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
11 vehicle transactions — 16 individual quotes
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Most Common Add-ons
At a Glance
Tips for Honda of Serramonte
- 7 of 16 quotes included $3,914 in add-ons (Theft Protection, Wheel Locks, RoadVantage Theft Coverage), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Doc fee ($85) is at or below CA average. One less thing to negotiate.
- Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 300 vehicles →$32,165
Median Price
22
Median Days Listed
54
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Colma have transparency scores based on verified pricing data.
CarEdge Certified near Colma
Frequently Asked Questions
What fees does Honda of Serramonte charge?
Based on 16 verified out-the-door quotes collected by CarEdge, Honda of Serramonte charges a $85 documentation fee and averages $245 in dealer add-ons when present. Honda of Serramonte earns Transparency Grade A (92/100).
What is the doc fee at Honda of Serramonte?
Honda of Serramonte charges a typical documentation fee of $85. The CA average is $85. This is based on 16 verified OTD quotes in our database.
Does Honda of Serramonte add dealer add-ons?
Honda of Serramonte adds an average of $245 in dealer add-ons when present. Dealer add-ons appeared on 11 of 16 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Honda of Serramonte a good dealership?
Honda of Serramonte has a transparency score of 92/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 16 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Honda of Serramonte?
CarEdge reviews Honda of Serramonte on 16 verified out-the-door quotes, not star ratings. It earns transparency grade A (92/100), with a typical doc fee of $85 versus a CA average of $85. Dealer add-ons appeared on 11 of 16 recent quotes.
Is Honda of Serramonte a transparent Honda dealer in Colma?
Yes. Honda of Serramonte holds CarEdge Transparency Grade A (92/100), based on 16 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Honda of Serramonte compare to other Honda dealers?
You can compare Honda of Serramonte's transparency score, doc fees, and add-on behavior against other Honda dealers using our comparison tool or by browsing Honda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Honda Dealerships in San Francisco Bay, Best Honda Dealerships in California and Best Honda Dealerships in the US rank Honda dealers on the same data.
Explore Honda and California dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Honda of Serramonte in Colma, CA, that has meant 16 verified OTD quotes across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 16 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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