B
80–89 · Above average

Transparency Verdict

New Rochelle Toyota earns a B.

Mostly honest. Stay alert.

Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.

Moderate confidence — based on 14 verified out-the-door quotes and 1 tracked negotiation · New Rochelle, NY
Collected Nov 7, 2025Apr 27, 2026 · Updated Apr 29, 2026

Location

New Rochelle, NY

5 rated dealers within 30 miles · Open full map →

The full story

Why New Rochelle Toyota earned this grade

Between November 2025 and April 2026, CarEdge negotiated or logged 14 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Doc fee is in line with the market

At $175, their doc fee sits at or just under the NY average. Not exceptional, but nothing to fight over.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

1 thing

Add-ons are baked into almost every deal

71% of quotes include dealer add-ons, averaging $913. This is their business model — inflate the OTD, then hope you don't line-item it.

TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.

14 verified OTD quotes from New Rochelle Toyota

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

9 vehicle transactions14 individual quotes

2026 Toyota RAV4

XLE Premium
$46,971
$175doc fee$714add-ons
View Quote →

2026 Toyota RAV4

XLEUsed
$46,971
$175doc feeNo add-ons
View Quote →

2026 Toyota Sienna

XSE
$54,470
$175doc fee$2,995add-ons
View Quote →

2026 Toyota RAV4

LENew2 quotes
$41,936
$175doc fee$339add-ons
View 2 Quotes →

2025 Toyota RAV4 Hybrid

LENew
$36,973
$175doc fee$329add-ons
View Quote →

2026 Toyota Corolla Hybrid

LE AWDNew2 quotes
$25,951
$175doc fee$309add-ons
View 2 Quotes →

2019 Toyota RAV4 HYBRID

XLE AWD SUV3 quotes
$25,308
$175doc feeNo add-onsSaved $215
View 3 Quotes →

2026 Toyota Camry

Nightshade AWDNew
$38,347
$175doc fee$319add-ons
View Quote →

2026 Toyota Grand Highlander Hybrid

Limited2 quotes
$60,739
$175doc fee$1,738add-ons
View 2 Quotes →

Most Common Add-ons

1
floor matsavg $340
9 quotes
2
panoramic moonroofavg $1,350
2 quotes
3
protection planavg $375
1 quote
4
dealer price adjustmentavg $2,995
1 quote

At a Glance

Doc fee ($175) is at or below average
Minimal dealer markup above listing price

Tips for New Rochelle Toyota

  • Expect ~$652 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • Doc fee ($175) is at or below national average. One less thing to negotiate.
  • Dealer markup is about 6% below listing (excluding taxes). This dealer keeps fees very low.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is New Rochelle Toyota's doc fee?

New Rochelle Toyota charges a typical documentation fee of $175. The NY average is $177. This is based on 14 verified OTD quotes in our database.

Does New Rochelle Toyota add mandatory add-ons?

New Rochelle Toyota adds an average of $652 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is New Rochelle Toyota a good dealer?

New Rochelle Toyota has a transparency score of 83.4/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For New Rochelle Toyota in New Rochelle, NY, that has meant 14 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
100
Add-on Behavior (30%)
47
Price Accuracy (30%)
100
Data Quality (10%)
93

Doc Fee Comparison

This dealer$175
NY avg$228
National avg$400

Pulled 14 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.