Serra Toyota
Milwaukee, WI·11 verified quotes*
Jul 31, 2025 – Mar 31, 2026· Score updated Apr 7, 2026
Serra Toyota Review
Based on 11 verified OTD quotes from Jul 2025 to Mar 2026, Serra Toyota earns a Grade C (76.4/100). Their typical doc fee of $499 is close to the WI average ($351). Add-ons average $543 when present — ask for an itemized breakdown.
Current Inventory
View all 303 vehicles →$39,592
Median Price
19
Median Days Listed
67
Added This Week
Price vs. Days on Lot
Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Transparency Score Breakdown
- Doc fee ($499) is slightly above WI average ($431)
- Average dealer add-ons of $1,976 when present
- Price accuracy is excellent — quotes closely match advertised prices
Doc Fee Comparison
Recent Quotes
Verified out-the-door prices from real transactions
8 vehicle transactions — 11 individual quotes
2025 Toyota CROWN SIGNIA
Most Common Add-ons
Nearby Rated Dealers
These dealers near Milwaukee have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Serra Toyota's doc fee?
Serra Toyota charges a typical documentation fee of $499. The WI average is $351. This is based on 11 verified OTD quotes in our database.
Does Serra Toyota add mandatory add-ons?
Serra Toyota adds an average of $543 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Serra Toyota a good dealer?
Serra Toyota has a transparency score of 76.4/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
At a Glance
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Try CarEdge ProTips for Serra Toyota
- Expect ~$543 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Dealer markup is about 5% below listing (excluding taxes). This dealer keeps fees very low.
*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.