Best Car Dealers in Wisconsin
As of September 2026, CarEdge grades 471 of 1288 Wisconsin car dealers from 1,207 verified out-the-door quotes. Wisconsin's average doc fee is $408.
306 of 471 rated Wisconsin dealers earn an A · 104 earn a D or F
Data updated Sep 25, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
82/100 average transparency score
32nd highest doc fees in the U.S.
Based on 471 dealers with verified quotes.
Transparency Leaderboard
View all 1288 dealers →Acura Of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBoucher Group
Menomonee Falls, WI
$109 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$58 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Frank Boucher Kia Of Racine
Racine, WI · 10 verified quotes
Metro Kia Of Madison
Madison, WI · 9 verified quotes
Zeigler Honda Of Racine
Sturtevant, WI · 9 verified quotes
Zimbrick
Madison, WI · 8 verified quotes
Rosen Honda
Greenfield, WI · 7 verified quotes
Rock County Honda
Janesville, WI · 5 verified quotes
Bergstrom Premier Motorcars, Inc.
Appleton, WI · 4 verified quotes
Kayser Chevrolet Buick GMC
Janesville, WI · 4 verified quotes
Dahl Toyota Sheboygan
Sheboygan, WI · 3 verified quotes
Hesser Toyota
Janesville, WI · 3 verified quotes
Rosen Nissan Milwaukee
Milwaukee, WI · 11 verified quotes
Lynch Chevrolet Of Kenosha
Kenosha, WI · 8 verified quotes
Zeigler Hyundai Of Racine
Mount Pleasant, WI · 8 verified quotes
Bergstrom Chevrolet Of Green Bay
Green Bay, WI · 5 verified quotes
Zimbrick Hyundai West
Madison, WI · 6 verified quotes
Rosen Hyundai Of Kenosha
Kenosha, WI · 4 verified quotes
Schlossmann Honda
Greenfield, WI · 4 verified quotes
S&L Motors
Pulaski, WI · 3 verified quotes
Lynch Mukwonago
Mukwonago, WI · 13 verified quotes
Zimbrick Honda
Madison, WI · 9 verified quotes
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of September 2026, the average documentation fee at 381 rated Wisconsin dealers is $408, based on 1,207 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura Of Brookfield, Boucher Group, International Autos Group lead the Wisconsin transparency rankings. 306 of 471 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $408. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 77% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.