Best Car Dealers in Wisconsin
As of August 2026, CarEdge grades 332 of 1249 Wisconsin car dealers from 1,106 verified out-the-door quotes. Wisconsin's average doc fee is $400.
233 of 332 rated Wisconsin dealers earn an A · 45 earn a D or F
Data updated Aug 2, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
31st highest doc fees in the U.S.
Based on 332 dealers with verified quotes.
Transparency Leaderboard
View all 1249 dealers →Lenz Auto
Fond du Lac, WI
No mandatory add-ons · 3 verified quotes
See the quotesToycen Ford Chippewa Falls
Chippewa Falls, WI
$101 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesInternational Autos Group
Menomonee Falls, WI
$50 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesMarthaler Toyota Of Ashland
Ashland, WIAshland, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Bergstrom Toyota Of Oshkosh
Oshkosh, WIOshkosh, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Morrie's Auto Group
Sparta, WISparta, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Napleton Ford Columbus
Columbus, WI · 6 verified quotes
Russ Darrow Nissan
Milwaukee, WI · 12 verified quotes
Lake Ford
Milwaukee, WI · 13 verified quotes
Rock County Honda
Janesville, WI · 5 verified quotes
Boucher Volkswagen Of Franklin
Franklin, WI · 3 verified quotes
Subaru City Of Milwaukee
Milwaukee, WI · 6 verified quotes
Serra Toyota
Milwaukee, WI · 11 verified quotes
Sondalle Chevrolet
Wautoma, WI · 3 verified quotes
Lake Chevrolet
Milwaukee, WI · 10 verified quotes
Van Horn Ford Of Sheboygan
Sheboygan, WI · 7 verified quotes
Lynch Chevrolet Of Kenosha
Kenosha, WI · 8 verified quotes
Gordie Boucher Lincoln Of West Allis
West Allis, WI · 7 verified quotes
Boucher Cadillac Of Waukesha
Waukesha, WI · 17 verified quotes
Neuville Motors GMC
Waupaca, WI · 4 verified quotes
Zeigler Honda Of Racine
Sturtevant, WI · 15 verified quotes
Rosen Honda
Greenfield, WI · 4 verified quotes
Bergstrom Chevrolet Of Green Bay
Green Bay, WI · 6 verified quotes
Bergstrom Premier Motorcars, Inc.
Appleton, WI · 7 verified quotes
Boucher Hyundai Of Waukesha
Waukesha, WI · 7 verified quotes
Metro Kia Of Madison
Madison, WI · 12 verified quotes
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of August 2026, the average documentation fee at 253 rated Wisconsin dealers is $400, based on 1,106 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Lenz Auto, Toycen Ford Chippewa Falls, International Autos Group lead the Wisconsin transparency rankings. 233 of 332 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $400. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 73% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.