Best Car Dealers in Wisconsin
As of November 2026, CarEdge grades 474 of 1,146 Wisconsin car dealers from 1,332 quotes from the past year. The median Wisconsin dealer charges $497 in total dealer fees.
397 of 474 rated Wisconsin dealers earn an A · 6 earn a D or F
Data updated Nov 11, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: A
95/100 average transparency score
25th lowest median dealer fees in the U.S.
Based on 474 dealers with quotes from the past year.
Transparency Leaderboard
View all 1,146 dealers →Heiser Toyota
Milwaukee, WI
$18 below the Wisconsin median
No quoted add-ons · 15 quotes, past year
See the quotesRock County Honda
Janesville, WI
$148 below the Wisconsin median
Quoted add-ons on 7% · 14 quotes, past year
See the quotesKearns Motor Car
Johnson Creek, WI
$8 below the Wisconsin median
No quoted add-ons · 10 quotes, past year
See the quotesJohn Amato Hyundai
Menomonee Falls, WIMenomonee Falls, WI
Metro Ford of Madison
Madison, WIMadison, WI
Acura of Brookfield
Brookfield, WIBrookfield, WI
Bell Ford
Arlington, WIArlington, WI
Wilde Subaru
Waukesha, WIWaukesha, WI
Wilde Toyota
West Allis, WIWest Allis, WI
Griffin Ford Fort Atkinson
Fort Atkinson, WIFort Atkinson, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Russ Darrow Kia of Madison
Madison, WI · 9 quotes, past year
Zeigler Hyundai of Racine
Mount Pleasant, WI · 9 quotes, past year
Bergstrom Hyundai of Appleton
Appleton, WI · 8 quotes, past year
Marthaler Honda Toyota
Ashland, WI · 5 quotes, past year
Napleton Chevrolet Buick GMC
Beaver Dam, WI · 5 quotes, past year
Lynch Buick GMC of West Bend
West Bend, WI · 4 quotes, past year
Prestige Kia
Eau Claire, WI · 4 quotes, past year
Zeigler Subaru of Kenosha
Kenosha, WI · 14 quotes, past year
Rosen Hyundai Greenfield
Greenfield, WI · 8 quotes, past year
Van Horn Kia of Sheboygan
Sheboygan, WI · 6 quotes, past year
Stevens Point Hyundai
Stevens Point, WI · 4 quotes, past year
Bergstrom Acura
Appleton, WI · 3 quotes, past year
Bergstrom Hyundai of Green Bay
Ashwaubenon, WI · 3 quotes, past year
Van Horn Nissan of Sheboygan
Sheboygan, WI · 3 quotes, past year
Boucher Auto Group
Greenfield, WI · 22 quotes, past year
East Madison Toyota
Madison, WI · 14 quotes, past year
Amery Chevrolet
Amery, WI · 4 quotes, past year
Bergstrom Infiniti of Appleton
Appleton, WI · 3 quotes, past year
Zimbrick Chevrolet
Sun Prairie, WI · 3 quotes, past year
Hyundai West Allis
West Allis, WI · 17 quotes, past year
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What are median dealer fees in Wisconsin?
As of November 2026, the median Wisconsin dealer charges $497 in total dealer fees, the doc fee plus every other fee the dealer adds, based on quotes from the past year. CarEdge grades Fee Transparency against this median. Wisconsin sets no legal cap on the doc fee itself.
Who are the best car dealers in Wisconsin?
Heiser Toyota, Rock County Honda and Kearns Motor Car lead the Wisconsin transparency rankings. 397 of 474 rated Wisconsin dealers earned an A for fair dealer fees, few quoted add-ons and website prices that match the quote.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door quotes from the past year, with the newest counting most: fee transparency (30%, total dealer fees compared with the Wisconsin median), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Median dealer fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the dealer fees: The median Wisconsin dealer charges $497 in total dealer fees. If a dealer charges significantly more, ask which fees they will drop.
- Good news on add-ons: 82% of Wisconsin quotes from the past year have no quoted add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair dealer fees, few quoted add-ons and website prices that match the quote.