Best Car Dealers in Wisconsin
As of September 2026, CarEdge grades 471 of 1288 Wisconsin car dealers from 1,207 verified out-the-door quotes. Wisconsin's average doc fee is $408.
306 of 471 rated Wisconsin dealers earn an A · 104 earn a D or F
Data updated Sep 25, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
82/100 average transparency score
32nd highest doc fees in the U.S.
Based on 471 dealers with verified quotes.
Transparency Leaderboard
View all 1288 dealers →Acura Of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBoucher Group
Menomonee Falls, WI
$109 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$58 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Rosen
Greenfield, WI · 4 verified quotes
Russ Darrow Metro Mazda
Milwaukee, WI · 8 verified quotes
Boucher Cadillac Of Waukesha
Waukesha, WI · 7 verified quotes
Holiday Mazda
Fond du Lac, WI · 6 verified quotes
Napleton Ford Columbus
Columbus, WI · 6 verified quotes
Van Horn Honda Of Glendale
Glendale, WI · 5 verified quotes
Summit Automotive
Beaver Dam, WI · 4 verified quotes
Gordie Boucher Ford Lincoln Mazda Of Janesville
Janesville, WI · 11 verified quotes
Lupient Infiniti Milwaukee
West Allis, WI · 6 verified quotes
Janesville Nissan
Janesville, WI · 4 verified quotes
Summit Automotive Chrysler Dodge Jeep Ram
Fond du Lac, WI · 3 verified quotes
Wilde Subaru
Waukesha, WI · 3 verified quotes
Kunes Hope Chevrolet
Milwaukee, WI · 10 verified quotes
Kunes Buick GMC Of Stoughton
Stoughton, WI · 4 verified quotes
Van Horn Nissan Of Sheboygan
Sheboygan, WI · 4 verified quotes
Kunes GMC Of Beloit
Beloit, WI · 16 verified quotes
Janesville Kia
Janesville, WI · 11 verified quotes
Van Horn
Fond du Lac, WI · 8 verified quotes
Lupient Milwaukee Kia
Glendale, WI · 4 verified quotes
Van Horn Kia Of Sheboygan
Sheboygan, WI · 3 verified quotes
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of September 2026, the average documentation fee at 381 rated Wisconsin dealers is $408, based on 1,207 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura Of Brookfield, Boucher Group, International Autos Group lead the Wisconsin transparency rankings. 306 of 471 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $408. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 77% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.