Best Car Dealers in Wisconsin
As of August 2026, CarEdge grades 332 of 1249 Wisconsin car dealers from 1,106 verified out-the-door quotes. Wisconsin's average doc fee is $400.
233 of 332 rated Wisconsin dealers earn an A · 45 earn a D or F
Data updated Aug 2, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
31st highest doc fees in the U.S.
Based on 332 dealers with verified quotes.
Transparency Leaderboard
View all 1249 dealers →Lenz Auto
Fond du Lac, WI
No mandatory add-ons · 3 verified quotes
See the quotesToycen Ford Chippewa Falls
Chippewa Falls, WI
$101 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesInternational Autos Group
Menomonee Falls, WI
$50 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesMarthaler Toyota Of Ashland
Ashland, WIAshland, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Bergstrom Toyota Of Oshkosh
Oshkosh, WIOshkosh, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Morrie's Auto Group
Sparta, WISparta, WI
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More Dealers in Wisconsin
Van Horn Hyundai Of Fond Du Lac
Fond du Lac, WI · 10 verified quotes
S&L Motors
Pulaski, WI · 6 verified quotes
Wilde Subaru
Waukesha, WI · 6 verified quotes
Sheboygan
Sheboygan, WI · 4 verified quotes
Rosen Hyundai Of Kenosha
Kenosha, WI · 4 verified quotes
Zeigler Toyota Of Racine
Mount Pleasant, WI · 7 verified quotes
Van Horn Honda Of Glendale
Glendale, WI · 5 verified quotes
Zimbrick Chevrolet
Sun Prairie, WI · 5 verified quotes
Summit Automotive
Fond du Lac, WI · 5 verified quotes
Bergstrom Cadillac Of Madison
Madison, WI · 3 verified quotes
Rosen Hyundai Llc Dba Rosen Hyundai Greenfield
Greenfield, WI · 12 verified quotes
Janesville Kia
Janesville, WI · 9 verified quotes
Sommer's Automotive
Mequon, WI · 10 verified quotes
Russ Darrow Kia Of Wauwatosa
Wauwatosa, WI · 8 verified quotes
Lynch Mukwonago
Mukwonago, WI · 12 verified quotes
Holiday Mazda
Fond du Lac, WI · 10 verified quotes
Napleton Beaver Dam
Beaver Dam, WI · 5 verified quotes
Van Horn Nissan Of Sheboygan
Sheboygan, WI · 3 verified quotes
Lupient Kia Milwaukee
Glendale, WI · 3 verified quotes
Janesville Subaru
Janesville, WI · 6 verified quotes
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of August 2026, the average documentation fee at 253 rated Wisconsin dealers is $400, based on 1,106 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Lenz Auto, Toycen Ford Chippewa Falls, International Autos Group lead the Wisconsin transparency rankings. 233 of 332 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $400. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 73% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.