Dealer Reviews

Best Toyota Dealerships in Raleigh-Durham, Ranked by CarEdge Data

ZS
Zach Shefska
8 min read
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Key Takeaways

  • 6 Toyota dealers in Raleigh-Durham graded using verified out-the-door quotes — not Google star ratings.
  • Leith Toyota is the highest-graded Toyota dealer in the Raleigh-Durham metro.
  • Fred Anderson Toyota Of Raleigh has the watch-out on this list — add-ons appear on 92% of verified quotes, averaging $1,307 — the highest rate here.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Toyota dealers in the Raleigh-Durham metro. We graded every Toyota dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

6 Toyota dealers in Raleigh-Durham cleared the data threshold this quarter. Here’s how they rank.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 6 Toyota Dealers in Raleigh-Durham

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Leith Toyota

Grade: A · Score: 97/100 · Raleigh, NC

Leith Toyota is the top-graded Toyota dealer in the Raleigh-Durham metro by verified data — A grade, 97/100, based on 6 verified OTD quotes.

  • Doc fee: $698 — below the NC average of $756
  • Add-ons: 17% of quotes, avg $133
  • Listing accuracy: 2.0% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#2 — Cma’s Rocky Mount Toyota

Grade: A · Score: 92/100 · Rocky Mount, NC

Cma’s Rocky Mount Toyota keeps add-ons on just 20% of verified quotes — light for an A-grade dealer.

  • Doc fee: $899 — above the NC average of $756
  • Add-ons: 20% of quotes, avg $200
  • Listing accuracy: 1.4% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#3 — Mark Jacobson Toyota

Grade: A · Score: 91/100 · Durham, NC

Mark Jacobson Toyota quoted prices 3.5% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $825 — above the NC average of $756
  • Add-ons: 38% of quotes, avg $168
  • Listing accuracy: 3.5% below the advertised listing
  • Verified quotes: 16

See full review & verified quotes →

#4 — Toyota Of Goldsboro

Grade: B · Score: 88/100 · Goldsboro, NC

Toyota Of Goldsboro earns a solid B on verified data — solid fundamentals. The one watch-out: quotes ran 2.4% over listing.

  • Doc fee: $899 — above the NC average of $756
  • Add-ons: 25% of quotes, avg $625
  • Listing accuracy: 2.4% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#5 — Fred Anderson Toyota Of Sanford

Grade: B · Score: 81/100 · Sanford, NC

Fred Anderson Toyota Of Sanford grades a B: solid fundamentals, but add-ons show on 63% of quotes (avg $772) — ask for an itemized OTD.

  • Doc fee: $799 — above the NC average of $756
  • Add-ons: 63% of quotes, avg $772
  • Listing accuracy: 4.3% above the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#6 — Fred Anderson Toyota Of Raleigh

Grade: C · Score: 78/100 · Raleigh, NC

Fred Anderson Toyota Of Raleigh grades a C — add-ons appear on 92% of verified quotes, averaging $1,307. Ask for an itemized OTD before signing.

  • Doc fee: $774 — above the NC average of $756
  • Add-ons: 92% of quotes, avg $1,307
  • Listing accuracy: 1.7% above the advertised listing
  • Verified quotes: 13

See full review & verified quotes →

Limited Data

These Toyota dealers in the Raleigh-Durham metro have verified OTD data, but not yet enough to assign a confident grade. We’re actively collecting more quotes for these dealers.

  • Hendrick Toyota Of Apex (Apex, NC) — based on 1 verified OTD quote. View dealer page
  • Hubert Vester Toyota (Wilson, NC) — based on 1 verified OTD quote. View dealer page

Raleigh-Durham Toyota Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Leith ToyotaRaleighA97$698$1336
2Cma’s Rocky Mount ToyotaRocky MountA92$899$2005
3Mark Jacobson ToyotaDurhamA91$825$16816
4Toyota Of GoldsboroGoldsboroB88$899$6254
5Fred Anderson Toyota Of SanfordSanfordB81$799$7728
6Fred Anderson Toyota Of RaleighRaleighC78$774$1,30713

These rankings are a quarterly snapshot. For the continuously updated list — including dealers rated since this article was published — see the live Toyota dealer rankings near Raleigh-Durham on the CarEdge Dealer Transparency Index.

Compare Toyota Dealers in Other Metros

CarEdge has graded Toyota dealers in 70 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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