Dealer Reviews

Best Toyota Dealerships in Raleigh-Durham, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 9 min read
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This is the CarEdge Dealer Transparency Index ranking for Toyota dealers in the Raleigh-Durham metro. We graded every Toyota dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

6 Toyota dealers in Raleigh-Durham currently clear the data threshold. Here’s how they rank.

Last updated November 4, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best Toyota dealer in Raleigh-Durham?

The best Toyota dealer in Raleigh-Durham by verified out-the-door price data is Leith Toyota (Raleigh, NC): A grade, 100/100 across 10 verified quotes, with no dealer add-ons in any verified quote.

Close behind:

  1. Toyota Of Goldsboro (Goldsboro), A grade, 96/100 across 4 verified quotes, with no dealer add-ons in any verified quote.
  2. Cma’s Rocky Mount Toyota (Rocky Mount), A grade, 92/100 across 5 verified quotes, with quotes 1.6% below the advertised price.

Best for:

  • Lowest doc fee: Leith Toyota (Raleigh), $698, against the NC average of $753.
  • No dealer add-ons: Leith Toyota (Raleigh), none in any of its 10 verified quotes.
  • Selling price under the listing: Mark Jacobson Toyota (Durham), quotes average 3.4% below the advertised price.
  • Most verified quotes: Mark Jacobson Toyota (Durham), 15 verified quotes behind its A.

Among the A and B dealers ranked on this page.

Full ranking, fees and add-on data for every graded dealer are below.

Top 6 Toyota Dealers in Raleigh-Durham

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Leith Toyota

Grade: A · Score: 100/100 · Raleigh, NC

Leith Toyota is the top-graded Toyota dealer in the Raleigh-Durham metro by verified data — A grade, 100/100, based on 10 verified OTD quotes.

  • Doc fee: $698 — below the NC average of $753
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.3% below the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#2 — Toyota Of Goldsboro

Grade: A · Score: 96/100 · Goldsboro, NC

Toyota Of Goldsboro adds zero dealer add-ons in any verified quote — rare for an A-grade Toyota dealer.

  • Doc fee: $899 — above the NC average of $753
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.4% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#3 — Cma’s Rocky Mount Toyota

Grade: A · Score: 92/100 · Rocky Mount, NC

Add-ons showed on only 20% of Cma’s Rocky Mount Toyota’s verified quotes — restrained by segment standards.

  • Doc fee: $899 — above the NC average of $753
  • Add-ons: 20% of quotes, avg $200
  • Listing accuracy: 1.6% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#4 — Mark Jacobson Toyota

Grade: A · Score: 90/100 · Durham, NC

Mark Jacobson Toyota earns an A-grade on the CarEdge Dealer Transparency Index, based on 15 verified OTD quotes.

  • Doc fee: $825 — above the NC average of $753
  • Add-ons: 47% of quotes, avg $212
  • Listing accuracy: 3.4% below the advertised listing
  • Verified quotes: 15

See full review & verified quotes →

#5 — Fred Anderson Toyota Of Raleigh

Grade: B · Score: 81/100 · Raleigh, NC

Fred Anderson Toyota Of Raleigh earns a solid B on verified data — solid fundamentals. The one watch-out: add-ons show on 77% of quotes (avg $1,145).

  • Doc fee: $774 — above the NC average of $753
  • Add-ons: 77% of quotes, avg $1,145
  • Listing accuracy: 1.6% above the advertised listing
  • Verified quotes: 13

See full review & verified quotes →

#6 — Fred Anderson Toyota Of Sanford

Grade: B · Score: 81/100 · Sanford, NC

Add-ons appear on 63% of verified quotes at Fred Anderson Toyota Of Sanford, averaging $772 — the highest rate on this list. Ask for an itemized OTD before signing.

  • Doc fee: $799 — above the NC average of $753
  • Add-ons: 63% of quotes, avg $772
  • Listing accuracy: 4.2% above the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

Limited Data

These Toyota dealers in the Raleigh-Durham metro have verified OTD data, but not yet enough to assign a confident grade. We’re actively collecting more quotes for these dealers.

  • Hendrick Toyota Of Apex (Apex, NC) — based on 1 verified OTD quote. View dealer page
  • Hubert Vester Toyota (Wilson, NC) — based on 2 verified OTD quotes. View dealer page

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Raleigh-Durham Toyota Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Leith ToyotaRaleighA100$698$010
2Toyota Of GoldsboroGoldsboroA96$899$04
3Cma’s Rocky Mount ToyotaRocky MountA92$899$2005
4Mark Jacobson ToyotaDurhamA90$825$21215
5Fred Anderson Toyota Of RaleighRaleighB81$774$1,14513
6Fred Anderson Toyota Of SanfordSanfordB81$799$7728

For the live list, including dealers graded since this page last updated, see the live Toyota dealer rankings near Raleigh-Durham on the CarEdge Dealer Transparency Index.

Compare Toyota Dealers in Other Metros

CarEdge has graded Toyota dealers in 77 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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