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Gary Rome Hyundai earns an F.
Early deals showed serious fee, add-on or markup concerns. Get every number in writing.
- $799
- Doc fee
- 75%
- Dealer add-ons
$244 above MA avg
On 3 of 4 recent quotes
Developing confidenceHolyoke, MAUpdated How we score dealers
The full story
Why Gary Rome Hyundai earned this grade
Between April 2026 and October 2026, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
! Where to push back
3 thingsDoc fee is significantly inflated
$799 is $244 above the MA average of $555. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Quoted add-ons show up on most deals
75% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $259. Plan on seeing them on your quote.
TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.
Listing price and real price disagree
Quoted prices run 13.0% above the advertised listing — roughly $4,550 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
4 verified OTD quotes from Gary Rome Hyundai
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
3 vehicle transactions — 4 individual quotes
Most Common Add-ons
At a Glance
Tips for Gary Rome Hyundai
- 3 of 4 quotes included $1,037 in add-ons (Theft Protection, Accessories), not marked optional.
- Low-rated dealer. Get everything in writing. Ask for an itemized OTD quote before visiting.
- Dealer markup is 13% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
- Doc fee ($799) is slightly above average. Worth asking for a reduction.
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 500 vehicles →$34,695
Median Price
37
Median Days Listed
35
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Holyoke have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Gary Rome Hyundai charge?
Based on 4 verified out-the-door quotes collected by CarEdge, Gary Rome Hyundai charges a $799 documentation fee and averages $259 in dealer add-ons when present. Gary Rome Hyundai earns Transparency Grade F (52/100).
What is the doc fee at Gary Rome Hyundai?
Gary Rome Hyundai charges a typical documentation fee of $799. The MA average is $555. This is based on 4 verified OTD quotes in our database.
Does Gary Rome Hyundai add dealer add-ons?
Gary Rome Hyundai adds an average of $259 in dealer add-ons when present. Dealer add-ons appeared on 3 of 4 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Gary Rome Hyundai a good dealership?
Gary Rome Hyundai has a transparency score of 52/100, earning a Grade F. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
What do reviews say about Gary Rome Hyundai?
CarEdge reviews Gary Rome Hyundai on 4 verified out-the-door quotes, not star ratings. It earns transparency grade F (52/100), with a typical doc fee of $799 versus an MA average of $555. Dealer add-ons appeared on 3 of 4 recent quotes.
Is Gary Rome Hyundai a transparent Hyundai dealer in Holyoke?
Not by CarEdge's measure. Gary Rome Hyundai holds CarEdge Transparency Grade F (52/100), based on 4 verified out-the-door quotes. Get every number in writing and compare quotes from other Hyundai dealers nearby.
How does Gary Rome Hyundai compare to other Hyundai dealers?
You can compare Gary Rome Hyundai's transparency score, doc fees, and add-on behavior against other Hyundai dealers using our comparison tool or by browsing Hyundai dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Hyundai Dealerships in Hartford, Best Hyundai Dealerships in Massachusetts and Best Hyundai Dealerships in the US rank Hyundai dealers on the same data.
Explore Hyundai and Massachusetts dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Gary Rome Hyundai in Holyoke, MA, that has meant 4 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to F.
Doc Fee Comparison
Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.
Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.