Transparency Verdict
Rodland Toyota earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Developing confidence — based on 7 verified out-the-door quotes and 1 tracked negotiation · Everett, WA
Collected Dec 30, 2025 – Jun 30, 2026 · Updated Jul 4, 2026
The full story
Why Rodland Toyota earned this grade
Between December 2025 and June 2026, CarEdge negotiated or logged 7 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is genuinely reasonable
$114 is $104 below the WA average of $218. That's money you keep — most dealers in their market charge more.
! Where to push back
2 thingsAdd-ons show up on most deals
43% of quotes include dealer add-ons, averaging $2,325. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.
The listing isn't quite the price
Quoted prices run about 4.0% above the advertised listing. On a $35,000 vehicle that's roughly $1,400 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
7 verified OTD quotes from Rodland Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
5 vehicle transactions — 7 individual quotes
Most Common Add-ons
At a Glance
Tips for Rodland Toyota
- Expect ~$997 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Doc fee ($114) is at or below national average. One less thing to negotiate.
- Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
Nearby Rated Dealers
These dealers near Everett have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Rodland Toyota's doc fee?
Rodland Toyota charges a typical documentation fee of $114. The WA average is $218. This is based on 7 verified OTD quotes in our database.
Does Rodland Toyota add mandatory add-ons?
Rodland Toyota adds an average of $997 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Rodland Toyota a good dealer?
Rodland Toyota has a transparency score of 82.4/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rodland Toyota in Everett, WA, that has meant 7 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 7 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Shop this dealer with confidence
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates so you walk in already knowing the right number.
Try CarEdge Pro*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.