Transparency Verdict
Rodland Toyota earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Moderate confidence — based on 14 verified out-the-door quotes and 2 tracked negotiations · Everett, WA
Collected Dec 30, 2025 – Jul 28, 2026 · Updated Aug 16, 2026
The full story
Why Rodland Toyota earned this grade
Between December 2025 and July 2026, CarEdge negotiated or logged 14 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is in line with the market
At $157, their doc fee sits at or just under the WA average. Not exceptional, but nothing to fight over.
Mandatory add-ons are the exception
Only 21% of quotes include add-ons you can't decline, averaging $3,208 when present. Most shoppers here never see one.
! Where to push back
1 thingThe listing isn't quite the price
Quoted prices run about 3.6% above the advertised listing. On a $35,000 vehicle that's roughly $1,260 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
14 verified OTD quotes from Rodland Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
6 vehicle transactions — 14 individual quotes
Most Common Add-ons
At a Glance
Tips for Rodland Toyota
- Expect ~$687 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Doc fee ($157) is at or below national average. One less thing to negotiate.
- Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
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Frequently Asked Questions
What fees does Rodland Toyota charge?
Based on 14 verified out-the-door quotes collected by CarEdge, Rodland Toyota charges a $157 documentation fee and averages $687 in dealer add-ons when present. Rodland Toyota earns Transparency Grade B (88/100).
What is Rodland Toyota's doc fee?
Rodland Toyota charges a typical documentation fee of $157. The WA average is $212. This is based on 14 verified OTD quotes in our database.
Does Rodland Toyota add mandatory add-ons?
Rodland Toyota adds an average of $687 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Rodland Toyota a good dealer?
Rodland Toyota has a transparency score of 88/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Toyota and Washington dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rodland Toyota in Everett, WA, that has meant 14 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 14 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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