A

Serra Mazda earns an A.

Fees are reasonable, add-ons are rare, and the final price usually matches the listing.

$398
Doc fee

$10 above OH avg

43%
Dealer add-ons

On 3 of 7 recent quotes

7
Verified quotes →

Price negotiated down on 3 cars

Developing confidenceAkron, OHUpdated How we score dealersPart of Serra Automotive Inc.

Location

Akron, OH

8 rated dealers within 30 miles · Open full map →

The full story

Why Serra Mazda earned this grade

Between August 2025 and September 2026, CarEdge negotiated or logged 7 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

Doc fee is in line with the market

At $398, their doc fee is within $10 of the OH average of $388. Not exceptional, but nothing to fight over.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $2,113 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Quoted add-ons show up on many deals

43% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $85. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.

TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.

7 verified OTD quotes from Serra Mazda

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

4 vehicle transactions — 7 individual quotes

2026 Mazda CX-50

PremiumNew2 quotes
$41,325
$398doc feeNo add-onsSaved $788
View 2 Quotes →

2026 Mazda CX-50 Hybrid

PremiumNew2 quotes
$40,535
$398doc feeNo add-onsSaved $2,550
View 2 Quotes →

2025 Mazda CX-90

New
$57,659
$387doc fee$199mandatory
View Quote →

2025 Mazda CX-90

New2 quotes
$57,659
$387doc fee$199mandatorySaved $3,000
View 2 Quotes →

Most Common Add-ons

Quoted Add-ons
guardavg $199
3 quotes

At a Glance

Minimal dealer markup above listing price

Tips for Serra Mazda

  • 3 of 7 quotes included $597 in add-ons (Guard), not marked optional.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Dealer markup is about 3% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Serra Mazda charge?

Based on 7 verified out-the-door quotes collected by CarEdge, Serra Mazda charges a $398 documentation fee and averages $85 in dealer add-ons when present. Serra Mazda earns Transparency Grade A (92/100).

What is the doc fee at Serra Mazda?

Serra Mazda charges a typical documentation fee of $398. The OH average is $388. This is based on 7 verified OTD quotes in our database.

Does Serra Mazda add dealer add-ons?

Serra Mazda adds an average of $85 in dealer add-ons when present. Dealer add-ons appeared on 3 of 7 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Serra Mazda a good dealership?

Serra Mazda has a transparency score of 92/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Serra Mazda?

CarEdge reviews Serra Mazda on 7 verified out-the-door quotes, not star ratings. It earns transparency grade A (92/100), with a typical doc fee of $398 versus an OH average of $388. Dealer add-ons appeared on 3 of 7 recent quotes.

Is Serra Mazda a transparent Mazda dealer in Akron?

Yes. Serra Mazda holds CarEdge Transparency Grade A (92/100), based on 7 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Serra Mazda compare to other Mazda dealers?

You can compare Serra Mazda's transparency score, doc fees, and add-on behavior against other Mazda dealers using our comparison tool or by browsing Mazda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Mazda Dealerships in Akron, Best Mazda Dealerships in Cleveland, Best Mazda Dealerships in Ohio and Best Mazda Dealerships in the US rank Mazda dealers on the same data.

Explore Mazda and Ohio dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Serra Mazda in Akron, OH, that has meant 7 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
99
Add-on Behavior (30%)
74
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$398
OH avg$388
National avg$404

Pulled 7 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.