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B

Toyota of Surprise earns a B.

Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.

$649
Doc fee

$66 above AZ avg

60%
Dealer add-ons

On 18 of 30 recent quotes

30
Verified quotes →

Price negotiated down on 6 cars

Strong confidenceSurprise, AZUpdated How we score dealersPart of Penske Automotive Group Inc.

Location

Surprise, AZ

8 rated dealers within 30 miles · Open full map →

The full story

Why Toyota of Surprise earned this grade

Between September 2025 and October 2026, CarEdge negotiated or logged 30 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

Advertised pricing is largely honest

On average, the quoted price is only 0.2% above the listing — small enough to be fees, not markup games.

Shoppers who negotiated saved real money

Across 6 back-and-forth negotiations we tracked here, buyers saved an average of $3,354 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

2 things

Doc fee is slightly padded

$649 is $66 above the AZ average of $583. Not outrageous, but worth questioning.

TipFactor it into your overall price — every dollar here is negotiable.

Quoted add-ons show up on many deals

53% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $441. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.

TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.

30 verified OTD quotes from Toyota of Surprise

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

22 vehicle transactions — 30 individual quotes

2026 Toyota RAV4

SENew
$42,500
$698doc feeNo add-ons
View Quote →

2026 Toyota RAV4

SENew
$44,950
—doc feeNo add-ons
View Quote →

2026 Toyota RAV4

XLENew
$44,817
$698doc fee$599mandatory
View Quote →

2026 Toyota Tacoma

TRD Off RoadNew2 quotes
$47,326
$698doc fee—Saved $4,267
View 2 Quotes →

2025 Toyota RAV4

XLEUsed
$44,138
$698doc feeNo add-ons
View Quote →

2026 Toyota RAV4

XLENew3 quotes
$42,000
$698doc feeNo add-onsSaved $2,893
View 3 Quotes →

2026 Toyota RAV4

XLENew2 quotes
$42,000
$698doc feeNo add-onsSaved $1,528
View 2 Quotes →

2026 Toyota Grand Highlander

NightshadeNew2 quotes
$66,946
$698doc fee—Saved $2,069
View 2 Quotes →

2026 Toyota Camry

New
$37,662
$698doc fee$997mandatory
View Quote →

2026 Toyota RAV4

WoodlandNew
$47,394
$698doc fee$599mandatory
View Quote →

Most Common Add-ons

Optional — ask to remove
accessoriesavg $532
3 quotes
paint protectionavg $899
2 quotes
window tintavg $599
2 quotes
Quoted Add-ons
window tintavg $578
14 quotes
guardavg $192
5 quotes
xpel cupsavg $199
4 quotes
protection planavg $899
2 quotes
accessoriesavg $585
1 quote
floor matsavg $199
1 quote
spray bedlineravg $799
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Toyota of Surprise

  • 16 of 30 quotes included $13,224 in add-ons (Window Tint, Guard, XPEL CUPS), not marked optional.
  • Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 30 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Toyota of Surprise charge?

Based on 30 verified out-the-door quotes collected by CarEdge, Toyota of Surprise charges a $649 documentation fee and averages $441 in dealer add-ons when present. Toyota of Surprise earns Transparency Grade B (88/100).

What is the doc fee at Toyota of Surprise?

Toyota of Surprise charges a typical documentation fee of $649. The AZ average is $583. This is based on 30 verified OTD quotes in our database.

Does Toyota of Surprise add dealer add-ons?

Toyota of Surprise adds an average of $441 in dealer add-ons when present. Dealer add-ons appeared on 18 of 30 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Toyota of Surprise a good dealership?

Toyota of Surprise has a transparency score of 88/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 30 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Toyota of Surprise?

CarEdge reviews Toyota of Surprise on 30 verified out-the-door quotes, not star ratings. It earns transparency grade B (88/100), with a typical doc fee of $649 versus an AZ average of $583. Dealer add-ons appeared on 18 of 30 recent quotes.

Is Toyota of Surprise a transparent Toyota dealer in Surprise?

Yes. Toyota of Surprise holds CarEdge Transparency Grade B (88/100), based on 30 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Toyota of Surprise compare to other Toyota dealers?

You can compare Toyota of Surprise's transparency score, doc fees, and add-on behavior against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in Phoenix, Best Toyota Dealerships in Arizona and Best Toyota Dealerships in the US rank Toyota dealers on the same data.

Explore Toyota and Arizona dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Toyota of Surprise in Surprise, AZ, that has meant 30 verified OTD quotes across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
94
Add-on Behavior (30%)
68
Price Accuracy (30%)
100
Data Quality (10%)
93

Doc Fee Comparison

This dealer$649
AZ avg$583
National avg$404

Pulled 30 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.