Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 485 of 1285 Wisconsin car dealers from 1,262 verified out-the-door quotes. Wisconsin's average doc fee is $404.
316 of 485 rated Wisconsin dealers earn an A · 110 earn a D or F
Data updated Oct 2, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
32nd highest doc fees in the U.S.
Based on 485 dealers with verified quotes.
Transparency Leaderboard
View all 1285 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBoucher Group
Menomonee Falls, WI
No mandatory add-ons · 5 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$54 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Amery Chevrolet
Amery, WIAmery, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Lenz Auto
Fond du Lac, WI · 3 verified quotes
Napleton Chevrolet Buick GMC
Beaver Dam, WI · 3 verified quotes
Wheelers Chevrolet of Marshfield
Marshfield, WI · 3 verified quotes
Zimbrick Chevrolet
Sun Prairie, WI · 3 verified quotes
Zimbrick Volkswagen of Madison
Madison, WI · 3 verified quotes
Kenosha Toyota
Kenosha, WI · 24 verified quotes
Subaru City of Milwaukee
Milwaukee, WI · 12 verified quotes
Kocourek Imports
Wausau, WI · 3 verified quotes
Heiser Toyota
Milwaukee, WI · 12 verified quotes
Dahl Honda Sheboygan
Sheboygan, WI · 11 verified quotes
East Madison Toyota
Madison, WI · 9 verified quotes
Ewald Automotive Group
Delafield, WI · 4 verified quotes
Hiller Ford
Franklin, WI · 4 verified quotes
Toyota of Brookfield
Brookfield, WI · 4 verified quotes
Heiser Chevrolet Cadillac of West Bend, Inc.
West Bend, WI · 3 verified quotes
Serra Toyota
Milwaukee, WI · 14 verified quotes
Gordie Boucher Nissan of Greenfield
Greenfield, WI · 10 verified quotes
Boucher Volkswagen of Franklin
Franklin, WI · 9 verified quotes
Boucher Buick GMC of Waukesha
Waukesha, WI · 7 verified quotes
Russ Darrow Nissan of Milwaukee
Milwaukee, WI · 7 verified quotes
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 387 rated Wisconsin dealers is $404, based on 1,262 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Boucher Group, International Autos Group lead the Wisconsin transparency rankings. 316 of 485 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.