Best Car Dealers in Wisconsin
As of August 2026, CarEdge grades 387 of 1251 Wisconsin car dealers from 1,247 verified out-the-door quotes. Wisconsin's average doc fee is $394.
291 of 387 rated Wisconsin dealers earn an A · 40 earn a D or F
Data updated Aug 22, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
86/100 average transparency score
31st highest doc fees in the U.S.
Based on 387 dealers with verified quotes.
Transparency Leaderboard
View all 1251 dealers →Pischke Motors
La Crosse, WI
$145 below the Wisconsin average
No mandatory add-ons · 11 verified quotes
See the quotesMarthaler Toyota Of Ashland
Ashland, WI
$95 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesToycen Ford Chippewa Falls
Chippewa Falls, WI
$95 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesBergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
International Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Bergstrom Cadillac Of Madison
Madison, WIMadison, WI
Bergstrom Toyota Of Oshkosh
Oshkosh, WIOshkosh, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Kudick Chevrolet
Mauston, WIMauston, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
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More Dealers in Wisconsin
Markquart, Inc.
Chippewa Falls, WI · 3 verified quotes
Miller Motor Sales
Burlington, WI · 3 verified quotes
Morrie's Auto Group
Sparta, WI · 3 verified quotes
Napleton Chevrolet Buick GMC
Beaver Dam, WI · 3 verified quotes
Prestige Kia
Eau Claire, WI · 3 verified quotes
Symdon Chevrolet
Evansville, WI · 3 verified quotes
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WI · 3 verified quotes
Zimbrick Volkswagen Of Madison
Madison, WI · 3 verified quotes
Kenosha Toyota
Kenosha, WI · 24 verified quotes
Dahl Honda Sheboygan
Sheboygan, WI · 18 verified quotes
Acura Of Brookfield
Brookfield, WI · 13 verified quotes
Marthaler Honda
Ashland, WI · 4 verified quotes
Heiser Toyota
Milwaukee, WI · 14 verified quotes
East Madison Toyota
Madison, WI · 9 verified quotes
Don Miller Subaru
Madison, WI · 4 verified quotes
Hiller Ford
Franklin, WI · 4 verified quotes
Kocourek Imports
Wausau, WI · 3 verified quotes
Gordie Boucher Nissan Of Greenfield
Greenfield, WI · 17 verified quotes
Rosen Nissan Milwaukee
Milwaukee, WI · 12 verified quotes
Zeigler Subaru Of Kenosha
Kenosha, WI · 12 verified quotes
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of August 2026, the average documentation fee at 302 rated Wisconsin dealers is $394, based on 1,247 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Pischke Motors, Marthaler Toyota Of Ashland, Toycen Ford Chippewa Falls lead the Wisconsin transparency rankings. 291 of 387 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $394. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.