Best Car Dealers in Wisconsin
As of November 2026, CarEdge grades 474 of 1,147 Wisconsin car dealers from 1,332 quotes from the past year. The median Wisconsin dealer charges $497 in total dealer fees.
397 of 474 rated Wisconsin dealers earn an A · 6 earn a D or F
Data updated Nov 11, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: A
95/100 average transparency score
25th lowest median dealer fees in the U.S.
Based on 474 dealers with quotes from the past year.
Transparency Leaderboard
View all 1,147 dealers →Heiser Toyota
Milwaukee, WI
$18 below the Wisconsin median
No quoted add-ons · 15 quotes, past year
See the quotesRock County Honda
Janesville, WI
$148 below the Wisconsin median
Quoted add-ons on 7% · 14 quotes, past year
See the quotesKearns Motor Car
Johnson Creek, WI
$8 below the Wisconsin median
No quoted add-ons · 10 quotes, past year
See the quotesJohn Amato Hyundai
Menomonee Falls, WIMenomonee Falls, WI
Metro Ford of Madison
Madison, WIMadison, WI
Acura of Brookfield
Brookfield, WIBrookfield, WI
Bell Ford
Arlington, WIArlington, WI
Wilde Subaru
Waukesha, WIWaukesha, WI
Wilde Toyota
West Allis, WIWest Allis, WI
Griffin Ford Fort Atkinson
Fort Atkinson, WIFort Atkinson, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Kocourek Kia
Wausau, WI · 2 quotes, past yearLimited data
Benna Chrysler Dodge Jeep RAM
Superior, WI · 1 quote, past yearLimited data
Bergstrom Kia Appleton
Appleton, WI · 1 quote, past yearLimited data
Bergstrom Kia of Oshkosh
Oshkosh, WI · 1 quote, past yearLimited data
Les Stumpf Ford
Appleton, WI · 2 quotes, past yearLimited data
Bergstrom Volkswagen of Green Bay
Ashwaubenon, WI · 1 quote, past yearLimited data
Bud Weiser Cadillac
Beloit, WI · 1 quote, past yearLimited data
Bergstrom GMC of Manitowoc
Manitowoc, WI · 2 quotes, past yearLimited data
Dahl Toyota Sheboygan
Sheboygan, WI · 2 quotes, past yearLimited data
Van's Honda
Green Bay, WI · 2 quotes, past yearLimited data
Eagle River Dodge Inc
Eagle River, WI · 1 quote, past yearLimited data
Ewald Chrysler Jeep Dodge RAM
Franklin, WI · 1 quote, past yearLimited data
Gustman Honda
Appleton, WI · 1 quote, past yearLimited data
Heiser Lincoln
Glendale, WI · 1 quote, past yearLimited data
Truck Center of Rhinelander
Rhinelander, WI · 1 quote, past yearLimited data
Van Horn Ford of Oconomowoc
Oconomowoc, WI · 2 quotes, past yearLimited data
Northwoods Ford
Minocqua, WI · 1 quote, past yearLimited data
Bergstrom Chevrolet of Oshkosh
Oshkosh, WI · 2 quotes, past yearLimited data
Northtown Ford, Inc.
Menomonie, WI · 1 quote, past yearLimited data
Volkswagen La Crosse
Onalaska, WI · 1 quote, past yearLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What are median dealer fees in Wisconsin?
As of November 2026, the median Wisconsin dealer charges $497 in total dealer fees, the doc fee plus every other fee the dealer adds, based on quotes from the past year. CarEdge grades Fee Transparency against this median. Wisconsin sets no legal cap on the doc fee itself.
Who are the best car dealers in Wisconsin?
Heiser Toyota, Rock County Honda and Kearns Motor Car lead the Wisconsin transparency rankings. 397 of 474 rated Wisconsin dealers earned an A for fair dealer fees, few quoted add-ons and website prices that match the quote.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door quotes from the past year, with the newest counting most: fee transparency (30%, total dealer fees compared with the Wisconsin median), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Median dealer fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the dealer fees: The median Wisconsin dealer charges $497 in total dealer fees. If a dealer charges significantly more, ask which fees they will drop.
- Good news on add-ons: 82% of Wisconsin quotes from the past year have no quoted add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair dealer fees, few quoted add-ons and website prices that match the quote.