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For the first time in over two decades, Super Bowl 58 will come and go without advertisements from America’s largest automakers. Ford, General Motors, and Stellantis, the parent company of Chrysler, are all sitting out the 2024 Super Bowl ad frenzy. Traditionally, the Detroit Three dominated Super Bowl car commercials. Not anymore. But which automakers ARE advertising in the 2024 Super Bowl? We’ve got the complete list below.
By the way, if you’re wondering how much Super Bowl commercials cost this year, the latest word on the street is somewhere north of $7 million per 30-second spot.
Toyota
Toyota is all-in on the Super Bowl this year with a series of ads starring former NFL quarterback Eli Manning, YouTuber Pushing Pistons, and other big names. These ads will showcase various Toyota models, including the Supra and the all-new Land Cruiser SUV. From the teasers we have, it’s interesting to see Toyota advertising niche models rather than going for mass appeal.
Volkswagen is returning to Super Bowl advertising for the first time since 2014, with a focus on its electric vehicle lineup. The ad for the all-new ID Buzz all-electric van aims to highlight Volkswagen’s evolution from its iconic Beetle to today’s electric offerings. Volkswagen’s EVs have been no exception to the current ‘EV winter’, as the ongoing sales slump has been called.
Kia, on the other hand, is set to advertise its all-electric EV9 SUV. In January, the EV9 outsold the EV6 just one month after hitting the market. Finally, a somewhat affordable 3-row EV is here.
Could 2024 be the last time we see a meaningful number of automotive Super Bowl ads? With the price tag for a half-minute spot climbing ever higher, it’s no surprise that OEMs are turning down the opportunity in times of strong headwinds. With struggling transitions to EVs everywhere you look, automakers are likely to have plenty of reasons to spend less in the years ahead.
What we could see next year is newcomers to Super Bowl commercials. It wouldn’t surprise us if the likes of Rivian, Lucid, and even Tesla fork over $10 million for a 30-second spot in 2025. Is it a wise use of millions of dollars? That’s up for you to decide.
What do you think? Let us know in the comments below.
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As Presidents’ Day approaches, many wonder if it’s a wise time to purchase a new vehicle. Traditionally, year-end sales boast the most attractive discounts, but 2024 is close to bucking that trend. Thanks to a continuing oversupply of new cars, the enticing offers of financing, cash back, and lease deals have spilled over into February, making Presidents’ Day a great time to buy a car, but only if you’re taking advantage of this month’s promotions. Let’s take a look at the 5 best offers for drivers looking to finance, lease, or pay cash this month.
The Best Presidents’ Day Financing Offers
Chevrolet: Drive home a 2024 Chevrolet Silverado 1500 at just 2.9% APR for up to 72 months. This is a rare truck financing offer at today’s interest rates! Learn more.
Nissan: The 2023 Ariya EV shines with 0% APR for 72 months plus $1,000 in total savings. For truck enthusiasts, the 2023 Titan and Titan XD come with 0% APR for 60 months, coupled with $2,000 in total savings.
Hyundai: The 2024 Tucson and 2023 Santa Fe are available at 0% APR for 36 months, with an added bonus of $1,000 off MSRP.
Mazda: This month, there’s a 0% APR offer for the 2024 CX-30 and a 1.9% APR offer for 60 months for the 2024 CX-50 (most trims). The 2024 CX-5 qualifies for 0.9% APR (exclusive CarEdge offer)
In conclusion, Presidents’ Day car deals in 2024 are remarkably favorable due to the ongoing oversupply of new cars. This surplus has led to more aggressive offers from manufacturers, making it an excellent time to consider a new vehicle. Oddly enough, it seems that many of the best year-end deals have spilled over into the new year. However, if you don’t plan to take advantage of the best offers, high interest rates make this a costly time to buy.
Our team has one simple take away message for you. If you’re going to buy a car this month, take advantage of low APR offers or attractive lease deals. Don’t fall victim to interest rates at 20-year highs!
Ready to outsmart the dealerships? Download your 100% free car buying cheat sheets today. From negotiating a deal to leasing a car the smart way, it’s all available for instant download. Get your cheat sheets today!
Tesla’s journey through the years has been a tapestry of innovation, disruption, and at times, controversy. Despite a mixed record of reliability, Tesla has undeniably cemented its position as a frontrunner in American EV sales, boasting 50% market share in 2024. With Tesla’s pricing becoming increasingly attractive, a new wave of drivers is exploring Tesla models for the first time. Consumer Reports, through rigorous testing and extensive surveys, offers insights into the reliability of Tesla’s lineup. But how does Tesla’s reliability stack up against other automakers? We’ll answer this question and more as we look at the most reliable Tesla models in 2024.
Tesla Versus the Competition: Reliability
As of 2024, Consumer Reports ranks Tesla’s overall brand #14 of the 30 car brands that they’ve tested.
Their rankings are based on Tesla’s predicted reliability score. This time-tested method of scoring reliability includes all the vehicles within that brand for the newest three model years from the latest Consumer Reports member survey.
Here are the 10 most reliable automotive brands, according to CR.
Surprisingly, Tesla’s two most affordable models are their most reliable, according to testing and surveys done by Consumer Reports. The most expensive Tesla models are actually the least reliable.
In 2024, the Tesla Model 3 and Model Y are the most reliable. Let’s zoom in to the details.
The 2024 Tesla Model 3 boasts an impressive electric range of 341 miles. Tesla’s Supercharger network ensures convenience and efficiency, significantly reducing downtime during trips. The Model 3 was recently joined by the Hyundai IONIQ 6 in the club of long-range electric sedans. If recent sales trends are any indication, the Model 3 continues to be favored by more buyers. Learn more about Consumer Reports’ Tesla Model 3 reliability ratings here.
In 2023, Tesla sold approximately 403,700 Model Ys in a record year for the company. Consumer Reports expects the 2024 Model Y to have average reliability when compared to the average new car. This prediction is based on Consumer Reports data from 2021, 2022 and 2023 models. Learn more about Consumer Reports’ Tesla reliability ratings here.
The Tesla Model S is the original mainstream Tesla model, although mainstream only for luxury buyers. The Model S proved that electric vehicles had a future. In 2024, it remains in Tesla’s lineup as a tiny fraction of it’s previous importance to the company. Sales have dwindled as the Model 3 and Model Y have moved to the forefront.
The Model S has an electric range of 320 to 405 miles depending on the model, with a 100 kWh lithium-ion battery. It supports plug-in charging with various options, including a Supercharger at 150–250 kW DC, allowing for rapid charging. If you’re looking for an electric luxury sedan, the Model S should be on your short list. However, Consumer Reports found multiple trouble areas when reviewing the reliability of the Model S. Learn more about Consumer Reports’ Tesla Model S reliability ratings here.
The Tesla Model X is the least reliable Tesla model, but it’s also the most expensive. Known for its distinctive gull-wing doors, the Model X offers a cargo volume ranging from 15 to 37.1 cubic feet, which expands to 91.6 to 92.3 cubic feet with the seats down. It was the sole 3-row electric SUV until the Rivian R1S and Kia EV9 were introduced. With a range of up to 335 miles, the Model X combines practicality with Tesla’s renowned electric performance. Learn more about Consumer Reports’ Tesla Model X reliability ratings here.
2024 Tesla Cybertruck
Price: $60,990 – $99,900+
Predicted Reliability: The Cybertruck has not yet been tested by Consumer Reports. We expect CR to test Tesla’s truck late this year.
In 2024, Tesla’s reliability narrative is a blend of highs and lows, with Consumer Reports placing Tesla models below average in terms of reliability. However, the Tesla Model 3 and Model Y emerge as beacons of relative dependability within the Tesla lineup, anticipated to be the most reliable among Tesla’s offerings.
As spring car buying season approaches, the new and used car markets are ripe for deal seekers. However, knowledge is certainly power in 2024. Attractive low APR offers have continued well beyond year-end sales, making new cars a potentially better deal than used ones. Additionally, the glut in new car inventory has tilted the scales, making new vehicles more negotiable. For those not keen on long-term commitments, leasing emerges as an appealing option, thanks to favorable terms spurred by the oversupply. If you’re wondering if spring 2024 is a good time to buy a car, here are three things you should know before stepping foot on a dealership lot.
1. Financing Offers Push Buyers to New Cars
If you’re on the fence about whether it makes sense to buy new or used in spring 2024, the tie-breaker may be today’s enticing new car APR offers. 2023’s year-end deals seem to have bled over into the new year, propelled by surging new car inventory, and hundreds of thousands of unsold 2023 models.
As of the latest promos, we counted no fewer than ten 0% financing offers. When you zoom out to include deals below 1.99% APR, that number grows to 21 active offers. But if you’re not paying attention, it’s easy to fall victim to today’s overall high interest rates.
Whether you intend to buy new or used, it’s important to factor in the cost of borrowing money when budgeting for your next vehicle. Despite the great incentives available today, as of the most recent data, the average new car loan rate is 9.95% APR. Used car loan rates are even higher, closing in on 14% APR.
Insurance rates have gone up, too. In 2023, car insurance premiums climbed 24%, the quickest spike in decades. In 2024, Insurify predicts that rates will climb an additional 7%. On the bright side, the US Energy Information Administration forecasts average gas prices to remain lower than in recent years. The EIA expects US gas prices to average $3.40/gallon in 2024.
All in all, it’s smart to prepare for the total cost of owning a vehicle BEFORE you buy. Take advantage of CarEdge’s free data for detailed cost of ownership rankings, with data on maintenance, depreciation, insurance, and more.
2. New Cars Are More Negotiable
Simply put, there’s a worsening oversupply of new cars right now. As we race towards spring car buying season, there’s no sign of the new car glut easing. As of today, there’s an 89-day supply of new cars in America. Typically, that figure is closer to 60 days. Some brands, such as Nissan, Jeep, Ram, and Ford, have nearly twice the average inventory. Nissan can’t seem to sell cars right now. Stellantis has been in the same boat for well over a year.
Why does inventory matter to consumers? We say it all the time: when inventory surges, deals are sure to follow. Some cars, trucks, and SUVs are more negotiable than others. Here at CarEdge, we stay on top of the latest market trends. Why do we do it? To bring you insights on where the best deals are, of course. As of today, the following new and used car segments are most negotiable, considering supply, demand, and inventory data: Electric vehicles, trucks, vans, luxury crossovers and SUVs. This is a generalization based on the model-specific inventory and deal insights available through CarEdge Data.
Used car prices are falling, albeit more so at wholesale auctions than on dealer lots. In 2023, used prices fell 7%, and are now down 21% from all-time highs in December of 2021.
Our team of CarEdge Coaches reports that used car prices are certainly more negotiable today than they were in months past, but car dealers are stubbornly resisting the downward pressure in the market, and are too often leaving price tags as-is. Don’t let that stop you from mastering car buying negotiation skills.
If you don’t expect to hold on to your next vehicle for more than five years, consider leasing to avoid the massive depreciation that comes along with buying any new car. Gone are the days of selling any used car for a profit. With the ongoing oversupply of new vehicles, it’s not just APR and cash offers that are abundant right now. Leasing deals are shockingly good this month.
When a dealer leases a car, they’re technically still making a sale. It’s just that the leased car is sold to a third party who then leases it. So in other words, automakers and dealers alike love leasing a car to you, and offer sweet deals in times of high new car supply. Here are a few of the best lease deals this month:
Lease a Chevy Trax for $399/month with the just the first month’s payment due. See details.
Lease a Chevy Equinox for $299/month for 24 months with $1,409 due.
Lease a 2023 Ram 1500 Big Horn for $470/month for 36 months with $4,500 due.
The spring of 2024 offers compelling reasons for consumers to consider new vehicles, thanks to attractive APR offers and an oversupply that enhances negotiation potential. However, buyers should tread carefully, considering high loan rates and insurance premiums. For those looking for flexibility, leasing provides a viable path to bypass the steep depreciation of new car purchases. Remember, you can always see this month’s best APR, cash, and lease deals here. We update our resources as soon as the latest offers are announced.
Ready to outsmart the dealerships? Download your 100% freecar buying cheat sheets today. From negotiating a deal to leasing a car the smart way, it’s all available for instant download. Get your cheat sheets today!
In the realm of car buying, understanding market days supply can be a game-changer for finding great deals. Market days supply refers to the number of days it would take to sell all current inventory at the current sales pace without additional supply. A higher market day’s supply indicates more room for negotiation, often leading to better incentives for buyers. Currently, Nissan stands out with an overall market day supply of 135 days. That’s nearly double the ‘healthy’ inventory standard of between 45 to 80 days of supply on hand. The context of today’s market reveals a concerning trend for the brand, and a potential advantage for deal seekers.
Here’s a look at the latest Nissan inventory, and where you can find the best offers this month.
Is Nissan in Serious Trouble?
Nissan’s situation is dire for two reasons: the rapid growth of its inventory, and falling market share in the U.S.
Right now, Nissan’s inventory sits at 135 days of supply, with 185,875 cars unsold. In December 2023, Nissan’s days of supply were at 112, a significant jump from a “healthy” 71 days in September 2023. This near doubling of inventory in just four months raises questions about Nissan’s market position and sales strategy.
The decline in Nissan’s US market share further complicates the picture. From holding 11% of American new car sales in 2018, Nissan’s share plummeted to 6% in 2022. Despite a 23% increase in sales in 2023, with 898,796 vehicles sold, its market share dipped further to 5.8%. Nissan’s EV sales continue to struggle, too. In other words, Nissan is in trouble in the U.S. car market.
Here’s a look at Nissan’s real-time inventory in the U.S. market:
Make
Model
Market Day Supply
Total For Sale
Nissan
Altima
160
20871
Nissan
Ariya
166
5028
Nissan
Armada
248
5683
Nissan
Frontier
184
19824
Nissan
Kicks
165
18054
Nissan
LEAF
252
2594
Nissan
Maxima
114
842
Nissan
Murano
164
6936
Nissan
Pathfinder
119
16222
Nissan
Rogue
87
44908
Nissan
Sentra
186
30632
Nissan
Titan
255
5781
Nissan
Versa Sedan
105
6318
Nissan
Z
182
904
Let that sink in. Nissan only has one model with under 100 days of supply. Remember, a healthy inventory is between 45-80 days, depending on the time of the year. Three models exceed 200 days.
But how does Nissan compare to the competition? Are Honda, Toyota, and Mazda also in the same boat? Let’s take a look.
Nissan Versus the Competition
Nissan’s primary rivals include other Asian automotive giants renowned for blending reliability with affordability. Here’s how Nissan’s inventory levels compare to its key competitors:
Hyundai: 102 days of supply
Kia: 62 days of supply
Mazda: 56 days of supply
Honda: 50 days of supply
Toyota: 46 days of supply
Yet, Nissan’s inventory dilemma isn’t isolated within the global market. American brands also show varied levels of supply:
Ford: 118 days of supply
Chevrolet: 78 days of supply
Jeep: 193 days of supply
This comparison highlights Nissan’s unique position and suggests that for those looking to purchase a new car, Nissan dealerships might be more inclined to offer attractive deals to reduce their bloated inventories. For deal hunters, Nissan’s current predicament could be a silver lining, offering the chance to negotiate more favorable terms on a new vehicle. See detailed inventory numbers for your area with CarEdge Data.
With Nissan’s current oversupply, this month presents prime opportunities for buyers to snag great deals. From 0% APR on select models to substantial cash back offers, there’s a wide array of incentives available. Check out the highlighted deals for models like the 2024 Altima and the 2023 Rogue. For a more detailed look at local market data, utilize CarEdge Data‘s insights.
See all of Nissan’s offers this month at NissanUSA.com. Negotiate with confidence using CarEdge Data’s local market insights.
Leverage Nissan’s Oversupply to Your Advantage
In conclusion, Nissan’s current oversupply and market position may seem like a challenge for the brand, but it spells good news for smart car buyers. With a high market day supply and a noticeable dip in U.S. market share, Nissan is more likely to offer attractive deals to move inventory.
This unique situation provides a rare opportunity for deal hunters to secure favorable terms on a new Nissan, from leasing to financing. By leveraging the current market dynamics and utilizing resources like CarEdge Data for local market insights, buyers can navigate this buyer-friendly market with confidence.
Free Car Buying Help Is Here
Ready to outsmart the dealerships? Download your 100% freecar buying cheat sheets today. From negotiating a deal to leasing a car the smart way, it’s all available for instant download. Get your cheat sheets today!
CarEdge Insights
