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If you’ve noticed things getting a bit hectic lately, you’re not alone. Two years into the pandemic, 2022 has brought its own set of challenges, setbacks and surprises. Maybe you’ve been impacted by one of these challenges, or perhaps you’re one of the fortunate few who haven’t. Here at CarEdge we’ve been asking ourselves “what happens in 2022 and beyond” to help us plan for our business. Today I thought we would share our thoughts with you.
We’re entering a recession and will stay there for 12+ months
How will a looming recession affect consumers, automakers and the auto service industry?
Economists are only half-joking when they quip that we could be close to ‘talking ourselves into a recession.’ With an annual inflation rate over 8%, volatile stock markets, record-high gas prices, and rising interest rates, there are many factors that are dampening consumer sentiment in the United States.
An economic slowdown will impact nearly everyone, and each household will feel it differently. Although a recession by definition has not happened yet, there are indications that economic growth is slowing. Economists are taking note, and more than a few are sharing predictions. But when it comes to your money and lived experiences, how much do words matter? It’s a question worth pondering.
Recessions happen every four years on average
Diane Swonk is one of the most respected macroeconomists today, and this is what she had to say in a recent interview with PBS NewsHour. “I think the probability of recession is very high in the second half of the year and as we move into 2023. In fact, we’re forecasting what’s called a growth recession, which is when growth is not enough to hold unemployment down, and it continues to rise in 2023 to derail the inflation we have and get it back to being insignificant to most consumers.”
What happens to auto sales in a recession?
If a recession is knocking on our door, it’s wise to prepare as best we can. For most consumers, that means saving money and spending less. Discretionary spending, essentially spending by choice rather than by need, always plummets in a recession. For some (but not all) households, discretionary spending includes that shiny new car you’ve had your eye on. In a recession, auto sales decline significantly.
Just how bad could it get? New vehicle sales in the U.S. fell nearly 40 percent during the ‘Great Recession’ of 2008. 2020’s pandemic-driven recession was the shortest in history, lasting just two months. Even then, auto sales were down 15 percent compared to 2019.
Economic slowdowns affect the auto service and repair industry too, but the magnitude of impacts will depend on just how bad it gets. In most scenarios, the demand for auto service will stay fairly steady (as everyone needs occasional car maintenance). When the Great Recession put several million Americans out of work, the impact was significant and long-lasting, and enough to reduce the demand for auto maintenance for a few years.
The truth is, no one knows what the economy has in store over the next few years. Regardless, it would be wise to prepare for the worst while hoping for the best, even if that means putting off the purchase of your next vehicle. Our prediction is that a recession will be with us for 12+ months and that we’re already in the beginning stages of it.
Consumers will drive less
Consumers will continue to drive less as a result of changes in our ways of working post-pandemic. The “new normal” for consumers will be significantly fewer miles per year than in pre-pandemic years. In fact, we’ve already seen this trend showing up in national surveys of driving habits.
In late 2021, a survey from Hankook Tire found that just 36 percent of Americans drive every day. The statistic decreased by 12% over the course of 2021, and if the first five months of 2022 are any indication, a new host of factors (notably record gas prices) are likely to keep drivers off the road.
A recent article in Forbes highlighted the staying power of remote work. A third of workers feel more productive at home, and 36% of remote workers say they’d quit if they were forced back to the office. The nature of work in America has changed forever. Remote work may have a lasting impact on America’s driving habits, but it’s not enough to stop the post-pandemic traffic jam.
According to the U.S. Department of Transportation, travel on U.S. roads rose 11.2% in December 2021 compared with December 2020. The spike has resulted in a nearly full recovery in road traffic compared to 2019, with just 1% fewer miles being driven.
What about gas prices? Clearly, driving costs a lot more than it did last year. The national average is $4.59 per gallon nationwide. That is 50 percent higher than gas was at this time last year, according to AAA. Shockingly, hundreds of dollars in added fuel expenses each month isn’t keeping drivers at home.
Memorial Day weekend is expected to bring 37.9 million Americans to the road, according to Arrivalist. That’s more than the last pre-pandemic Memorial Day weekend. Will Americans continue to disregard the cost of fuel? Time will tell. Our prediction is that Americans will not return to their pre-pandemic driving habits.
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The car shortage will continue
Last year, 11 million cars were lost from production due to the worsening semiconductor chip shortage. Unfortunately, it doesn’t look like it’s getting any better. So far in 2022, 1.8 million cars have been removed from automaker production schedules. Over half a million of those cars were scheduled to be built in North America.
Automakers will continue to struggle to produce enough new vehicles to meet consumer demand. The ripple effects from lost production in 2021 and 2022 will permeate throughout 2023, 2024 and 2025. We should expect a shortage of quality used cars and prohibitively high prices for in-market car buyers. Used vehicles will continue to appreciate (or at a minimum not depreciate as they did in pre-pandemic times). We’ve seen used car prices rebounding yet again over the past few weeks (see the latest numbers here).
The average age of a vehicle on the road will continue to increase as consumers hold onto their existing cars longer. The average light-duty vehicle on American roads is now over 12 years old. Twenty years ago, the average auto was 9.6 years old. Drivers are responding to the car shortage by simply holding on to their cars longer. That’s not a bad idea with the way things are going. We expect this trend to continue.
Increased consumer demand for fuel efficiency (EV, PHEV and Hybrids)
Electric vehicle market share surpassed 5% for the first time in the first three months of 2022. And that was BEFORE gas prices shot up. But it’s not all about EVs, either. Hybrids, plug-in hybrids and full battery electric vehicles (collectively known as electrified vehicles) were up 41% year-over-year in 2021, despite average prices being thousands more than combustion engine counterparts.
Even as consumers drive less, we should expect to see continued and increased demand for EV and hybrid powertrain vehicles. More consumers will become EV and Hybrid “curious” and consider those powertrains for their next vehicle.
The average transaction price for a fully-electric vehicle is roughly $11,000 more than ICE vehicles. Incentives (such as the federal EV tax credit) help some buyers overcome the cost, but it’s still a luxury that most driver’s can’t afford. Will EVs get any cheaper? Not anytime soon, especially since battery production costs have thrown a wrench into automaker’s plans to lower prices.
Rising interest rates make borrowing more expensive
In an effort to mitigate inflation, we should expect interest rates to rise further. As the cost to borrow money increases, consumers (and businesses) will be more cash-conscious than before. The Federal Reserve just raised interest rates for the first time in three years, and they said it surely won’t be the last hike.
New car buyers probably won’t see much of a change at first. Captive lending makes it possible to hold off major rate increases for as long as possible to entice buyers into the dealer showrooms. However if the mortgage industry is any foreshadow of what’s to come, car buyers should expect auto interest rates to increase expeditiously over the coming months.
It’s important to remember that a higher interest rate will cost buyers of expensive vehicles most (on a dollar-for-dollar basis). A 6% interest rate will result in about $6,000 in total interest paid for a $40,000 loan over 60 months, but just $2,400 for a $15,000 loan over the same term.
How much do rising interest rates increase car payments? Let’s consider this example. Right now, the average amount borrowed with an auto loan is roughly $40,000 (wow!). With a 72-month loan, a 3.5% interest rate would result in $4,400 in interest paid over the life of the loan. With a 6% interest rate, that same loan would cost $7,700 in interest. It’s not pocket change.
CarEdge’s Take
Of our 5 predictions for 2022 and beyond we are most concerned about the impacts of a global recession and the continued car shortage. It’s impossibly difficult to predict all of the effects we’ll see from these phenomena, however we’re cautiously optimistic that we’ll be able to “weather the storm” and be on firmer footing because of it. By 2025 we think we are on the other side of “this”.
What can you do about these 5 known factors in the remainder of 2022? Stay alert, informed and prepared. Whether that means saving a few extra dollars or making that older vehicle last a little longer, every little bit will help ease the anxiety brought on by the uncertain times we live in.
Buying a car in 2022 is hard. Deciding if you should buy a new or used vehicle is even more difficult. Used car prices have increased unlike any other time in history, and the new car shortage means you may need to wait months to take delivery of an ordered vehicle.
While in years past the answer to “should I buy a new or used car” was more obvious, today it is trickier to answer. Let’s break down the pros and cons of buying new and used and what our recommendation is here at CarEdge.
Let’s dive in.
The case for buying a new car
You might feel a little crazy if you buy a new car in 2022 … Just a few years ago, the idea of paying MSRP for a new car was unheard of. Today, paying MSRP is a deal.
Car dealers nationwide have been adding additional dealer markups (ADMs) to their vehicles. For many brands, the average transaction price is well above the original vehicle’s MSRP.
If new cars are selling for more than MSRP, how could it possibly make sense to buy one in this market? The case is quite simple; if you can find a dealership who will sell you a vehicle at MSRP (and in some cases below it), then you should jump on it.
The 5 Most Marked-Up Cars in 2022
It is widely expected that automakers will significantly increase their MSRPs for the 2023 model year. We have already seen many manufacturers increase MSRPs during the 2022 model year.
Pair this with the reality that used vehicles are appreciating assets, and you can begin to see why purchasing a 2022 new vehicle at MSRP is a relative “bargain”. New vehicles come with the full manufacturer warranty and typically are eligible for special financing through the manufacturer’s lending arm. Used vehicles are selling for the same price as new vehicles and they don’t have those benefits. For this reason, if you can find a dealership selling a vehicle at MSRP we recommend you strongly consider it.
To find a dealership selling at MSRP we encourage you to search our community-driven dealership reviews. Research over 1,700 reviews that have been submitted by other community members.
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The case for buying a used car
What is the rationale for buying a used car in 2022? Price. If you cannot afford a new vehicle (which is understandable since the average transaction price in April 2022 was $42,000), then older used cars become your only option.
Sadly, 8-16 year old used cars have seen the most rapid price appreciation so far in 2022. This is because many people are looking for under $20,000 price-point vehicles and their only options are older used cars.
If you are looking for a vehicle in this price range it is critically important that you do your due diligence before purchasing it. Pre-purchase inspections are non-negotiable in today’s market. We have heard many horror stories of “junk” cars being sold to consumers, and the best way to protect yourself from that happening is to get an inspection done before you purchase.
Not all used cars have appreciated equally. Gas guzzler vehicles have depreciated in 2022, while compact and subcompact sedans have appreciated. The trade off here is obvious; save money by spending less on gas guzzler vehicle, but spend more on fuel, or spend more on a more fuel efficient smaller car and save on fuel.
Buying a used car in today’s market is incredibly challenging.
Should I buy a new or used car — why we recommend new
If you’re reading this blog post, the odds are high that you already knew it is a tough time to buy a new or used car. Unlike in years past where the financially prudent decision was to buy a used car, we think it makes more sense to buy a new vehicle in 2022. While that’s easier said than done, we think it will pay off in the long run.
If you cannot afford a new vehicle, then finding a used vehicle that passes a pre-purchase inspection is your best bet.
As always we recommend going through Deal School before you contact any seller, and please don’t hesitate to post on the free community forum to get help. It’s a challenging market, but we’re here to help.
Maryland Attorney General Brian E. Frosh announced that his office’s Consumer Protection Division has reached a settlement with Koons Kia of Owings Mills, MD to address allegations of the systematic practice of forcing customers to pay for hidden fees and phony freight charges.
The settlement requires Koons Kia to stop charging car buyers fees, other than taxes or title
fees, if the fees were not included in the advertised price for a vehicle. The dealership also
agreed not to charge consumers for shipping if freight charges were already included in the advertised price for the vehicle.
Victims Will Receive Reimbursement
Koons Kia agreed to return all fees it collected from consumers other than taxes and title fees that were not included in the advertised price of the vehicle, as well as all freight charges that were already included in the advertised price of the vehicle.
Attorney General Frosh estimates that more than $1 million will be returned to consumers. Koons Kia also agreed to pay the Consumer Protection Division $100,000 for the costs associated with the investigation.
“Car dealers must honor the price they advertise for their vehicles,” said Attorney General Frosh.
“I am glad that Maryland consumers will receive refunds for the fees that they paid above the
advertised price.”
Consumers who are owed refunds under the settlement will be contacted directly by the Maryland Attorney General’s Consumer Protection Division.
A Growing Problem Nationwide
Tales of dishonest pricing and unfriendly dealer tactics are unfortunately commonplace. That’s why CarEdge exists; to put car buyers back in control of their purchase. If you or anyone you know have experienced something similar to what happened to customers of Koons Kia, please see our new resource on how to contact your state’s attorney general office and consumer protection division.
Dealers take complaints filed with the attorney general’s office very seriously, and this serves as a reminder why.
At CarEdge, we recently shared the steps you can take to challenge dealer add-ons, but what if it’s too late? When do misleading pricing, forced add-ons and financing games cross legal boundaries? Does the consumer have any recourse? Here’s what you need to know, and how you can file a complaint against a car dealer.
When Can I File a Complaint Against a Dealership?
Did a dealer sneak fees or add-ons into the contract after you agreed upon the price? Were there two versions of the final paperwork, one with add-ons that you weren’t supposed to see? Did someone in the finance office tell you that you could only secure financing if you purchased a product? These are all justifiable reasons for filing a complaint.
Where should you start? Before paperwork is signed, follow these steps to push back and demand transparency. If the car has already been bought and driven off the lot and the dealership management refuses to right their wrongs, filing a complaint with the state attorney general’s office will surely get their attention.
Here’s how to contact your state’s attorney general to file a complaint against a car dealer in all 50 states, DC and Puerto Rico:
Dealerships would rather not become the subject of legal action, so the mere mention of filing a complaint with the attorney general could be the motivation they need to make things right for you. If the state consumer protection agency receives too many complaints about a particular dealership or dealer group, the whole business can ultimately be at stake.
Keep your auto advocates at CarEdge in the loop if you’re thinking about filing a complaint. Don’t forget to leave a review of the dealership you worked with at CarEdge Car Dealer Reviews to let others know what you experienced.
When purchasing a new vehicle, navigating the world of dealer add-ons can be a confusing and sometimes costly experience. These extra features, services, or accessories may be presented as essential or highly beneficial, but they often come with a hefty price tag. In this comprehensive guide, we will demystify dealer add-ons, helping you understand their true value and make informed decisions during your car-buying journey. From extended warranties to paint protection, learn how to challenge dealer add-ons and avoid paying for unnecessary extras, ultimately saving you money on your new vehicle purchase.
What Are Dealer Add-Ons?
Say you’ve found the perfect car or truck, and it’s listed ‘at MSRP’, or maybe even a bit less. You think you’re in for a good deal, and you’re aware that it can be hard to come by in 2023. The salesperson is talking it up, and it’s working.
As you start to talk numbers at the sales desk, they slyly mention the paint protection, theft protection, etching, door guards and nitrogen-inflated tires. Maybe even some pinstripes. These ‘forced’ front-end dealer add-ons are going to cost you $2,000, but he says not to worry, every car at the dealership has these ‘products’ added. Supposedly, they can’t be removed, and refusal to pay for them could be a deal-breaker.
What do you do next? These are the steps to take when confronted with front-end dealer add-ons.
Ask to See the Product’s Contract
When buying a car, the contract should work in your favor. Every dealer add-on does come with a contract. However, the dealership may ‘assume’ that you’re not interested in reading it.
When presented with the product contract, you have three surprisingly simple options:
Accept it
Reject it
Or amend it
Push Back
The add-on product’s contract will say in bold that it is VOLUNTARY and NOT NECESSARY to obtain financing. Here’s proof. Point that out, and be clear and direct. This is not the time to beat around the bush. It might even have a declination box where you can sign that you reject the product offered.
Remember, you can get most dealer add-ons for hundreds of dollars less elsewhere. That dealer quoting you $400 for pinstripes will pretend they don’t know you can get them on your own for $100. Or, that anti-theft etching costs just $20 (not the $300 they’ll charge you).
Be Ready to Walk Away
The salesperson or sales manager may refuse to budge at this point. Well, they’re not forcing you to sign the contract, so don’t! Tell them you’re prepared to walk away and take your business elsewhere if these add-ons aren’t removed from the purchase order.
Get a Copy Of the Product Contract, No Matter What
Make sure you receive a copy of the product contract whether you buy it or decline it. It’s part of dealership compliance, so they can’t say no. And voila! You’ve done your documentation due diligence.
You’re in Control!
Understandably, it’s a hassle to leave a deal so late in the game and start over again elsewhere. But is avoiding the hassle really worth the markup the dealer is demanding, often over $3,000, maybe even $5,000? It’s your financial decision, and you’re in control. It’s time to empower your buying experience by demanding transparency from the dealer.
Remember the most direct path to transparency when confronted with forced dealer add-ons is to demand to see the contract for each add-on. The same is true when canceling or rejecting an extended warranty at the dealership.
Expert Help Is Available Today
Have Questions That Need Answers? CarEdge Advocates Are Here For You
Learn more about how our team of Car Coaches is ready to help you negotiate a better deal today. Yes, that includes dealer add-ons. We save customers thousands of dollars every day by doing just that! Check out these CarEdge success stories.
Let us know what you think, and what you’ve experienced buying a car. Don’t forget to join the CarEdge Community, where you can find one-on-one car buying advice, the latest car reviews, and thousands of consumers just like you who are looking for the best deals with the least hassle. We can’t wait to meet you.