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Subaru inventory is flourishing more than most would anticipate. While variability exists from one dealership to another and from one market to the next, armed with the latest car market data, you’re well-positioned to negotiate favorable deals on Subarus today. Currently, Subaru has a 67-day supply of new cars and SUVs across its range. Interestingly, some models are quite negotiable. Let’s delve deeper into the best Subaru deals available this month, followed by insights on how you can harness market data to negotiate Subaru prices.
Subaru Offers This Month
Here’s a summary of the big picture today. Interest rates have risen 300% since 2021, and gone are the days of zero percent financing. In 2023’s auto market, any APR below 4% is considered a great deal. These are Subaru’s best financing offers today:
Solterra EV: 0% APR financing or lease for $399/month. Be sure you understand the pros and cons of buying Subaru’s first electric car!
3.9% APR Financing for the following new Subaru models: 2023 Ascent, Forester, Outback, andWRX Base models, and the 2023 BRZ Premium.
4.9% APR on 2024 Subaru models
These are Subaru’s best leases this month.
2023 Ascent Base: Lease for $359/Month for 36 months with $3,259 upfront and no security deposit.
2023 Outback: Lease for $319/Month for 36 months with $3,545 upfront and no security deposit.
2024 Crosstrek: Lease for $299/Month for 36 months with $2,549 upfront and no security deposit.
Solterra EV: Lease for $399/month with $3,899 upfront.
The Most Negotiable Subaru Models
Equipped with the latest inventory data, it’s clear which Subaru models and trims are up for negotiation. High inventory indicates a higher likelihood of dealerships being willing to adjust prices, especially considering the escalating interest rates they grapple with for unsold cars. Although Subaru has historically maintained low inventories, the current scenario offers some pockets of opportunity.
The Solterra EV, in particular, is trailing behind its competitors like the Hyundai IONIQ 5, Kia EV6, and even the Volkswagen ID.4. And it’s nowhere near the Tesla Model Y, which has become much more affordable in 2023. This slow sales momentum, combined with its not-so-impressive charging speeds, makes it a prime candidate for negotiation. However, it does NOT qualify for the federal EV tax credit! See which EV models do here.
As for the other models, Subaru sedans have always been the slower sellers, but it’s the first time that the popular Forester and Outback have been this negotiable in years.
Considering the flood of 2024 Subaru inventory arriving on dealer lots this month, all Subaru models are negotiable right now.
The Details (Best-Selling Subaru Models)
Let’s took a closer look at the inventory and negotiability for Subaru’s top selling models. Using this information, we’ve seen which trims are in highest supply, and which are surprisingly negotiable today. Note that Subaru has some 2023 inventory to clear out, and these are selling slowly compared to 2024 models.
Subaru Crosstrek
Here’s a look at the best-selling Subaru model, the Subaru Crosstrek. Last year, Subaru sold 155,000 of these, which was slightly more than the Outback.
Year
Model
Trim
Market Day Supply (2023)
Total For Sale
Looking at the market day supply for each Crosstrek trim level and model year, we can see that these are the most negotiable today:
Any remaining 2023 model year Crosstreks are going to be the most negotiable. Although less than 200 remain nationwide, these 2023 models are selling very slowly. Dealers will be ready to sell them if you’re prepared to negotiate!
For 2024 models, higher, pricier trims have a higher day’s supply and are more negotiable. The mid-trim Crosstrek Premium has the highest inventory in terms of overall numbers at 5,679, but its popularity means it’s a fast seller, and is less negotiable than higher-priced options like the Crosstrek Sport and Crosstrek Limited, which are sitting on the lot for longer.
Subaru Outback
Subaru’s second-best seller, the Subaru Outback, has significantly higher inventory than the Crosstrek. In 2022, Subaru sold 147,000 Outbacks in the United States. Here’s a complete look at Subaru Outback inventory today.
Year
Model
Trim
Market Day Supply (2023)
Total For Sale
As we can see, these are the Outback trim options with the highest inventory in terms of market day supply, and as a result are the most negotiable:
2024 Outback Onyx Edition (82-day supply)
2024 Outback Wilderness Edition (66-day supply)
2024 Outback Base (66-day supply, however only about 200 are in available nationwide)
Subaru Forester
Next up, the Subaru Forester. Subaru’s #3 model had 114,000 sales last year in America. Subaru hasn’t delivered any 2024 model years just yet. Here’s the complete breakdown of Forester inventory today:
Year
Model
Trim
Market Day Supply (2023)
Total For Sale
These are the most negotiable new Foresters today:
The top-trim 2023 Forester Touring is the most negotiable option with a 75-day supply.
Next up is the Forester Wilderness at 66-day supply.
More affordably priced Forester trims have tighter inventory simply because they’re more popular.
Soon, 2024 Forester inventory will arrive on dealer lots. Once that happens, 2023 models will become much more negotiable. If you’re in the market for a new Forester, we recommend waiting until the 2024 models arrive so you can score a sweet deal.
Used Subaru Deals
We analyzed thousands of data points to find the most negotiable used Subaru models today. It quickly became clear that there’s a lot of variability in used Subaru inventory. For some models, there’s A LOT of inventory and high negotiability. For others, not so much.
Model
New/Used
Market Day Supply
Total For Sale
We found that in general, 2018-2019 model year Subarus have the highest inventory today.
Among models, Subaru sedans like the Legacy, Impreza and WRX definitely have the most inventory. Let’s take a look at the details.
Used Inventory (All Models)
These are the best model years in terms of inventory and negotiability for every Subaru model:
Model
Year
Market Day Supply
Total For Sale
Highest Used Inventory
When it comes to overall highest inventory (and highest negotiability), the winners are [almost] all sedans. The Solterra EV snuck into the top spot as EV competitors simply offer faster charging and more range. Subaru’s cars aren’t as popular as they were a decade ago, but that can be to your advantage at the negotiating table.
Model
Year
Market Day Supply
Total For Sale
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Purchasing a car, whether it’s your first or your fifth, can be a daunting task. Our team of car buying pros has created this guide to how to buy a car for one simple reason: buying a car shouldn’t be a miserable experience. We’ve laid out a thorough step-by-step guide to simplify the process for you. It’s 2025, and you have tools that yesterday’s car buyers dreamed about. It’s time to put data to work for you!
Imagine if you were paid to do your homework back in school. When it comes to buying a car, it’s a concept that’s not all that far-fetched. When you approach car buying with proper preparation, you’re sure to save more and spend less. Before diving headfirst into the buying process, here’s where you should begin your journey:
Budget For Your Car
This might come across as a no-brainer, but there’s more to setting a budget for car buying than meets the eye. Here’s what you should think about BEFORE shopping for a car.
How much can you afford to spend monthly on total transportation expenses? Note: You don’t want to tell salespeople at the dealership that you’re thinking about monthly payments. They can and will use this against you! However, it’s important to consider for your own budgeting.
Consider additional costs: Auto insurance rates depend on a number of factors, from the type of car and zip code to your credit score to driving record. In the United States, the average monthly premium for auto insurance is $179 per month. Your monthly auto expenses will include your payment if financing, auto insurance, fuel and maintenance. If it helps, create a spreadsheet to add it all up!
Taxes & Registration: Local charges can add up. Know what your state and local tax rates are. In some states, car taxes are annual and can add up to hundreds or even thousands of dollars for luxury cars. Find out if you’ll have to pay annual property taxes for your car.
Have you ever asked yourself, what do I actually need? Do you really need a full-size SUV or a $100,000 truck? Have you budgeted for a car? Now’s the time to ponder these questions and more. Remember: the more economical the car, the lower your cost of ownership is likely to be. Maintenance, insurance and taxes are all lower for more affordable cars. Here are a few other things to consider:
Determine Your Wants: Do you want a new or used car? Do you prefer an electric vehicle, hybrid, plug-in hybrid, or old-fashioned gas power? What are you willing to let go of to save money? These are all worth considering before falling in love with a car on the lot.
Check Reviews & Ratings: Don’t skip this step! It’s crucial to know about a vehicle’s reliability, safety ratings, depreciation, and how it fares in consumer reviews. CarEdge Comparisons and Consumer Reports are great places to start your research. If you might sell the car in a few years, it’s critical that you consider the cost of depreciation.
2. The Big Decision: New vs. Used
Choosing between new and used can make a big difference in your budget and what you get.
While a brand-new car entices with the allure of cutting-edge technology, pristine interiors, and that new car smell, it also comes with a higher upfront cost. On the other hand, opting for a used car can be easier on the wallet, providing the opportunity to snag a higher-end model at a fraction of its original price. However, used car buyers should tread cautiously, considering factors such as the car’s history, mileage, and any wear and tear. Always get a pre-purchase inspection. You want to know what to expect maintenance-wise! If the seller refuses a pre-purchase inspection, we think you should move on to another deal.
In essence, the choice between new and used boils down to a balance of budgeting and desired features.
Used car prices fluctuate more than new car prices. New car prices generally always rise with each new model year. On the other hand, used car prices undergo serious ups and downs. We track used car prices, and you can see this week’s update here.
3. Qualify For Financing
Financing is possibly the most daunting part, but with the right preparation and resources, it doesn’t have to be. Here’s what you should know BEFORE heading out to buy a car.
Credit Score: What’s your credit score? What are today’s average rates for your credit score? A higher score often means better interest rates. It’s essential to know where you stand, and if you have time before buying, what you can do to raise your credit score. In general, it’s important to pay all bills on time, and never miss a payment. There are plenty of free ways to monitor your credit these days.
Debt-to-income ratio: Your debt-to-Income ratio is calculated by dividing all your monthly debt payments by your gross monthly income. Expressed as a percentage, it’s a snapshot of your financial obligations in relation to your earnings. As a general rule, auto lenders cap your debt-to-income ratio to 45% to 50%, but ideally it should be under 35%.
If your debt to income ratio is well above 35%, consider making payments to lower your debts before applying for an auto loan. You’ll qualify for a better rate, and save money on interest.
Shop for loans the right way: Look into multiple sources of financing, including credit unions, local banks and auto manufacturer offers. For guidance, refer to this auto financing cheat sheet.
Compare Loan Terms: Understand the length of your loan, monthly payments, and interest. Remember, the longer you have the loan, the more interest you’ll be paying. Generally, it’s best to not exceed 60 month loan terms.
Today’s average auto loan rates range from 9% APR with new cars to 13% for used cars. That adds up quickly, especially for big borrowers with longer loan terms!
Whether you’re buying new or used, you now have the tools at your fingertips to browse car listings with market insights on your side. Start with CarEdge Car Search, the internet’s first car listings featuring behind-the-scenes market data.
Ready to negotiate with unmatched market data?CarEdge Insights is your DIY car buying toolkit. Use Insights to see local prices, local supply of similar cars, and negotiability factors for every listing. Check out CarEdge Insights to see how you can save.
Once you’ve found multiple sweet deals, it’s time to take it for a test drive!
Test Drive: Don’t rush it. If you’re serious about buying the car, you should experience it on the highway, in city streets, with the windows up, down, and just about any other condition you will find yourself in. This is your chance to check for red flags (but we always recommend an independent pre-purchase inspection too).
Ask Questions: Understand every aspect of the deal, from CarFax vehicle history to warranties and optional add-ons like service packages. Expect the salesperson to pitch you products you may not want or need, and it’s up to you to push back against them. A common sales tactic is to tell you the monthly cost, while hiding the total cost of the product. Don’t fall for that!
Negotiate: Prices can ALWAYS be negotiated. For your complete guide to negotiating car prices, download this FREE car buying cheat sheet!
You’re close to the finish line! Now is NOT the time to rush through paperwork.
Review everything: Go through the contract and ensure all terms are as agreed. Be on the lookout for sneaky fees, last-minute price changes, and forced add-ons.
Ask for copies of everything. You have the right to a copy of every contract you sign. If you’re agreeing to add-ons, warranties or any other product, be sure to get a printed copy of the product’s contract. Review the auto financing cheat sheet for examples.
When you’re happy with the deal, it’s time to sign the paperwork: Make it official. If you’re uncertain about any terms, refer to this comprehensive car buying glossary and the car buying cheat sheet. Don’t sign until you understand exactly what you’re paying for!
You’re On Your Way!
Buying a car is no small feat, but with thorough research and the right resources, you can navigate the process with confidence. We’ve got 100% FREE resources to help you begin your journey with the empowerment that comes along with car buying know-how.
Here are the car buying essentials our team created just for you:
Here at CarEdge, our mission is to take the misery out of car buying for everyone, and to make the entire car buying process more transparent. What’s our plan for accomplishing these lofty goals? We’ve put a growing team of auto industry veterans to work for the good guys, you the car buyer!
With CarEdge Concierge, our pros listen to your needs, and take it from there. We find the perfect fit, negotiate savings on your behalf, present you with the deal, and ship it to your home (if necessary). Learn more about buying with CarEdge. Save at least the cost of our service, or get your money back!
What goes up, must come down, even in the stubborn auto market. We’ve been tracking new car inventory for months as dealer lots have steadily filled up, at least for some brands. The inevitable is finally happening: new car incentives are returning, and they’re back in a big way. Whether you’re looking to buy or lease, here’s where the best cash and financing incentives are today.
The Best Auto Loan Rate Offers
Want to finance your car with an irresistibly low interest rate? It’s not easy to do considering that the average APR for new car loans has climbed to 7.2%. These brands are offering appetizing APRs in August:
Hyundai, Ford, and Nissan: APR as low as 0.0% for most models. This is where you’ll find the best auto loan deals in August!
Chevrolet: As low as 1.9% APR for their sparkling 2023 models.
Honda: Save money on interest with APR as low as 0.9% for most models, including the Accord, Odyssey, Passport, Pilot, and others.
Subaru: APR as low as 1.9% for 2023 models, including the Outback, Crosstrek, Ascent and more.
Volkswagen: APR as low as 1.9% for the Taos and Tiguan crossovers.
When new car inventory climbs, cash incentives come roaring back. For models with high inventory right now, manufacturer incentives are piling up. And when it comes to cash incentives, the deals are lavish:
Ford Mustang Mach-E: $3,000 off MSRP (but be wary of the dealers who continue to mark up their EVs).
Hyundai IONIQ 5 & IONIQ 6: Save a whopping $5,000, with existing Hyundai patrons getting a sweetened deal of up to $7,500 off.
Jeep: Adventure more with $4,750 off the Wrangler and $4,000 off the Grand Cherokee. Jeep inventory is through the roof, and prices WILL come down further.
Toyota: Enjoy a lavish $7,500 cash incentive with the all-electric bZ4X, with the RAV4 Prime and Prius Prime following closely behind at up to $6,500 cash back. However, Toyota’s Prime models are still in short supply, so expect to shop around.
The Best Lease Deals in August
We pored over every automaker’s advertised lease deals for August to find the best of the best. In general, lease offers are much better this month than in the recent past. We’ve broken down lease deals by vehicle type:
The Best Sedan Leases
Hyundai Venue: At just $151/month, the Venue promises affordability with style.
The new car market is undergoing an upheaval, and incentives are likely to get better in the weeks ahead. The combination of 7%+ interest rates, MSRP hikes and a softening used car market all point toward less demand for new cars. This is especially true for overpriced trucks and SUVS.
As you head out to shop the dealer lots, remember this:the savings don’t have to end with manufacturer incentives. CarEdge Coaches are seeing increased negotiability, and are helping buyers save thousands of dollars every day.
Ready to work 1:1 with a car buying pro? Learn more about CarEdge Coach, your path to the most savings and the least stress. Prefer a DIY path to car buying? With CarEdge Data, you have the tools at your disposal to find the best deals and identify opportunities for negotiation.
And of course, we have hundreds of 100% free car buying guides just a click away. Don’t forget to connect with the CarEdge family over on our Community Forum.
The numbers are in, and let’s just address this from the get-go: Tesla continues to dominate electric vehicle sales in America. We’ve got the latest data, and there’s a lot to digest. Check back for updates when Q3 2023 numbers are available.
EV Sales in America (2023 Totals Through Q2)
Here’s the latest EV sales totals via Auto News. These are the 2023 totals through the second quarter.
Make
Model
Total Sales (2023)
Tesla continues to lead with 68% market share among US EV sales. In other words, all other EV sales combined still can’t compare to Tesla’s domination.
The next best-selling EVs in America behind Tesla are the Chevy Bolt, the newly American-made Volkswagen ID.4, the Ford Mustang Mach-E, and the Hyundai IONIQ 5.
The Chevrolet Bolt EV has had a record sales year. Bolt EV and EUV sales were up 100% year-over-year in the second quarter. It looks like the Bolt is having success right as GM decided to cancel it. Perhaps that’s a major reason why they recently mentioned a resurrected Bolt in the future, powered by the superior Ultium batteries.
The Ford F-150 Lightning is by far the best-selling electric truck in America, with Rivian quite a ways behind. We don’t expect the Lightning to have serious competition until the Silverado EV comes along. Full production is unlikely before next spring.
Stay tuned for the next update as Q3 2023 numbers come out. Will Tesla continue to dominate, or will legacy automakers FINALLY catch up? What do you think? Leave us a comment below. We’d love to hear from you.
Right now, there’s a 41-day supply of new Toyota vehicles in the U.S. What this means is, at the current sales pace, all 261,604 new Toyotas would find their new homes in just over a month without new inventory. But how does this scenario compare to other auto manufacturers? And more importantly, which Toyotas give you the most room for negotiation, and which ones are holding their ground? Let’s dive into the details.
The Big Picture: Toyota’s Competition
Make
Inventory % Increase (3 Months)
Market Day Supply - December 2023
Market Day Supply - September 2023
Market Day Supply (MDS) is a leading industry metric that is used to assess inventory. Market day supply takes the average daily sellin rate and existing inventory into account to determine how long it would take to sell every vehicle in inventory at recent average selling rates. A healthy ‘normal’ MDS is anywhere between 45 and 65 days of supply.
As you can see, Toyota has the lowest new car inventory among mainstream brands in America with just 41 days of supply. Honda, long perceived as Toyota’s most direct competitor, is #2, but is faring better at 47 days of supply. Kia comes in third with 53 days of inventory.
Contrarily, Nissan, whose market share has been dwindling in the U.S., unsurprisingly has an oversupply of new car inventory at the moment with a MDS of 112 days. Nissan was hit hard by the chip shortage, but the brand doesn’t seem to be winning back many of the customers it lost. Nissan’s US market share is now at just 4.9%.
And then we have the American automakers. Chevrolet is above average with a 88-day supply, but Ford and Jeep are drastically exceeding healthy inventory levels. Jeep is in the lead, with 191 days of supply. Although this isn’t the best news for these automakers, it certainly opens up opportunities for car buyers looking to drive a hard bargain.
The Most Negotiable Toyota Models
If your goal is to save thousands of dollars on your new Toyota, then it’s time to talk about negotiability at a finer scale. For that, we need to look at today’s inventory numbers across the Toyota model lineup.
Remember, a healthy auto market is characterized by about 60 day’s supply of new vehicles. The further inventory gets away from that, the more ‘out-of-whack’ the car market becomes. These models have the most inventory today of all Toyota models.
The redesigned Prius was on this list last month with a 73-day supply, but now the Prius seems to be selling quickly.
The Grand Highlander has been selling a lot quicker, and is going to be a lot tougher to negotiate now. Toyota’s new darling, the resurrected Crown, is selling slowly. Perhaps car buyers don’t have the appetite for $50,000 sedans that Toyota had expected.
The bZ4X electric SUV tops the list, with 110 day’s supply. With no federal tax credit and similarly priced, better equipped competitors, we’re not surprised.
The Camry is the best-selling sedan in America, and Toyota can’t seem to produce enough of them. There’s a 39-day supply of them, and in some local markets, the situation is even worse. Despite slim supply, our Car Coaches say you should NOT pay dealer markups for the Camry, or any model for that matter. The Highlander is not much better, with a three-week supply nationwide.
Our CarEdge Coaches joke that the RAV4 Prime is their nemesis. It’s very tough to negotiate, all because of extremely limited inventory. Across all powertrains, the RAV4 has just a one-month supply right now.
Despite the slim pickings with some Toyota models, it’s still possible to negotiate some great deals. Even for models in highest demand, there’s no reason you should have to pay for dealer markups, forced add-ons, or overpriced warranties.
Ready to negotiate like a pro? Try CarEdge Coach and CarEdge Data today! With these tools at your disposal, you can take control of your car buying experience, understand market dynamics, strategize effectively, and secure the best deal possible. We’re simply here to help!
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