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As Memorial Day car sales heat up, many shoppers are comparing two of the most trusted automakers in America: Toyota and Honda. Both brands offer strong incentives this May, but depending on the type of vehicle you’re after, one stands out as the better deal. So who’s winning Memorial Day 2025? Let’s break it down.
Honda Edges Ahead—But Not in Every Category
When it comes to overall savings, Honda beats Toyota in most Memorial Day offers for 2025, especially for buyers financing with low APR. Models like the Honda Accord and Honda Passport come with market-leading financing rates, and better lease terms in many regions.
However, Toyota’s not out of the game. In fact, shoppers looking to lease a compact sedan or a minivan will find Toyota’s deals hard to beat, especially for the ToyotaCorolla and Sienna.
Let’s compare the top matchups in May to see where the real deals lie.
RAV4 vs CR-V: Honda’s APR Wins, Toyota’s Lease Is Lower
2025 Toyota RAV4 – 4.99% APR for 60 months – Lease the LE from $319/month for 36 months with $3,999 due
2025 Honda CR-V – 3.49% APR for 60 months – Lease the EX from $369/month for 36 months with $3,899 due
Verdict: Honda takes the win on financing, but Toyota offers the more affordable lease. The better deal depends on how you plan to pay.
Camry vs Accord: Honda Dominates in Both APR and Lease
2025 Toyota Camry – 4.99% APR for 60 months – Lease the LE from $259/month for 36 months with $3,999 due
2025 Honda Accord – 2.99% APR for 60 months – Lease the LX from $279/month for 36 months with $3,699 due
Verdict: Honda wins this one easily, offering a lower APR and a lease with less due at signing.
Corolla vs Civic: Toyota Wins by a Mile
2025 Toyota Corolla – 4.99% APR for 60 months – Lease the LE from $199/month for 36 months with $3,999 due
2025 Honda Civic – 5.99% APR for 60 months – Lease the Sport from $289/month for 36 months with $3,799 due
Verdict: This is Toyota’s strongest Memorial Day deal. The Corolla’s lower lease price and financing beat Honda’s Civic by a wide margin.
Highlander vs Passport: Honda’s Passport Has the Upper Hand
2025 Toyota Highlander – 4.99% APR for 60 months – Lease the SR5 from $469/month for 36 months with $4,999 due
2025 Honda Passport – 1.99% APR for 60 months – Lease the 2026 Passport AWD RTL from $509/month for 36 months with $5,099 due
Verdict: While the Highlander lease is more affordable, Honda’s APR financing blows Toyota’s out of the water. Financing? Go with the Passport.
Sienna vs Odyssey: Families Will Love Toyota’s Lease Deal
2025 Toyota Sienna – Lease from $399/month for 36 months with $3,999 due – No APR offers advertised in May
2025 Honda Odyssey – 4.99% APR for 60 months – Lease the EX from $499/month for 36 months with $3,699 due
Verdict: Families looking for a minivan lease will find better value with the Toyota Sienna. Monthly payments are $100 lower than the Odyssey.
Final Thoughts: Check Regional Toyota Incentives Before Deciding
While Honda has stronger national Memorial Day offers in 2025, Toyota’s regional incentives can vary a lot, and in some areas, you might find even better lease or finance deals than those listed above. Always check your local Toyota incentives before ruling them out.
Looking for the easiest way to buy or lease a car this Memorial Day? CarEdge’s Car Buying Servicescan help you secure the best deal—without the stress. From full-service Concierge help to budget-friendly negotiation support, we’ve got your back.
Car shoppers expecting blowout Memorial Day deals in 2025 may have noticed something different this year: the discounts just aren’t what they used to be. From lackluster financing specials to higher-than-usual lease payments, automakers appear to be holding back. The reason? A sudden drop in new car inventory has automakers tightening the reins.
Here’s a look at the latest new car inventory numbers, and how automakers are responding to this temporary ‘buyer’s market’.
New Car Inventory Is Much Lower In May 2025
From April to May 2025, new-vehicle inventory in the U.S. fell from 3.08 million to 2.8 million vehicles — a 10% decline. The latest numbers are courtesy of inventory management firm Lotlinx, which shared their market update with Automotive News. That’s the steepest drop we’ve seen since early 2023, and it’s no coincidence.
As buyers rushed to beat potential tariff-related price hikes, dealer lots thinned out fast. With fewer cars available, many automakers have pulled back on Memorial Day incentives, especially for popular models.
The latest inventory tally found that the estimated days’ supply of new cars shrank to 58 days, down from 71 days a month prior.
Compare that to a year ago, when inventory stood at 2.86 million with a 75-day supply — and you can see why 2025 isn’t delivering the same sales splash. Although inventory levels are similar to May of 2024, cars are selling much faster right now.
Ford and Toyota Pull Back the Most
Among the seven automakers that report monthly inventory and sales data, Ford and Toyota saw the sharpest declines in supply. Toyota continues to operate with the tightest inventory in the U.S., holding less than 30 days’ supply.
Lotlinx data shows hybrids are in the shortest supply at just 48 days nationwide. Traditional gas-powered vehicles follow at 59 days, with electric vehicles sitting at 90 days of supply — a month-over-month increase for the EV segment.
Here’s a quick snapshot of May inventory by new car segment:
Sedans: 50 days’ supply
SUVs: 56 days
Pickups: 69 days
Crossovers: 74 days
Even the highest-supply category — crossovers — saw declines from April levels.
Fewer Deals, But Not No Deals
Although overall Memorial Day incentives are milder in 2025, there are still some solid offers out there — especially if you’re flexible on model, trim, or location. We rounded up the Best Memorial Day Car Deals of 2025, including great lease specials, 0% financing, and up to $10,000 in cash offers. The deals are out there this May, if you know where to look.
But if you’re shopping for a high-demand model like the Honda CR-V, Toyota RAV4, or any hybrid under $35K, expect dealers to play hardball. With dwindling inventory, there’s just no reason to discount deeply — and they know it.
In 2025, the landscape for British car exports to the United States has been significantly influenced by recent trade developments, particularly the imposition of tariffs and subsequent negotiations between the two nations. In 2024, UK automakers exported 106,000 cars to the United States, but that figure is expected to plummet in 2025. This has American car buyers asking, ‘Which cars are made in the United Kingdom for export to the US?’ How can car buyers prepare for the latest developments in US-UK trade relations?
Here’s the comprehensive list of cars manufactured in the UK that are shipped to the US market, and how the latest US-UK trade deal could impact availability and prices.
British-Made Cars Exported to the US in 2025
Several UK-based manufacturers continue to export vehicles to the US in 2025, predominantly in the premium and luxury segments:
Production Sites: Solihull, Halewood, and Castle Bromwich in the United Kingdom
U.S. Market Share: Approximately 25% of JLR’s global sales are in the US, equating to over 94,000 vehicles in 2024.
Recent Developments: In April 2025, JLR paused shipments to the US due to a 25% tariff imposed by the Trump administration. Shipments resumed in early May, despite the tariffs remaining in effect. The US-UK trade agreement announced on May 8, 2025 will lower tariffs from 25% to 10%.
2. MINI (BMW Group)
Models: MINI Cooper, Countryman, Convertible. See the lineup.
Production Site: Oxford, UK
U.S. Sales: Mini sold 26,299 units sold in 2024, a 22% decrease from the year prior.
Market Position: Catering to the ultra-luxury segment in the US Of Rolls Royce’s 5,712 global sales in 2024, 1,765 of those were in the U.S. market.
4. Aston Martin
Model: DB12, Vantage, DBX, Vanquish, Valhalla, Valkyrie, Valour, Valiant. See all models.
Production Site: Gaydon, England and St. Athan, Wales, UK
U.S. Strategy: The company has indicated plans to share the cost of tariffs with customers and manage inventory levels accordingly. Aston Martin remains a low-volume brand in the United States, selling 6,030 vehicles stateside in 2024.
5. McLaren
Models: Various supercars, from the 750S and Artura to the Senna. See all models.
Production Site: Woking, England, UK
U.S. Sales: Approximately 2,100 units sold annually in America.
U.S. Market: Bentley maintains a steady presence in the ultra-luxury segment, totaling a few thousand sales in America annually.
The Impact of US Tariffs on UK Car Exports – May 2025 Update
In April 2025, the U.S. government imposed a 25% tariff on imported cars and parts, significantly affecting UK manufacturers. Jaguar Land Rover temporarily halted shipments to the US to assess the financial implications. Other manufacturers, including Rolls-Royce and Aston Martin, evaluated their responses to these tariffs.
The UK government engaged in trade negotiations with the US to address these challenges. On May 8, 2025, a trade agreement was announced, reducing US tariffs on British car exports from 27.5% to 10% for up to 100,000 vehicles annually. Tariffs on steel and aluminum were eliminated, which will benefit the UK automotive industry indirectly.
Outlook for UK-Built Car Buyers
The recent trade agreement offers a more favorable environment for UK car manufacturers exporting to the US. However, the industry remains cautious, as the deal is provisional and requires further finalization. Manufacturers are closely monitoring the situation and adjusting their strategies to navigate the evolving trade landscape.
If you’re eyeing a UK-made vehicle for purchase in the United States, it’s important to shop around to compare prices as tariff impacts remain uneven across the nation. Some dealers have been reportedly adding tariff price hikes to their limited inventory allocations, while others have been left without much inventory at all.
Use CarEdge Insights to leverage local car market data and save time, money, and stress in 2025. Looking for personal assistance with your deal? CarEdge Concierge is here for you. We’re here to help!
As Memorial Day car sales heat up across the country, most automakers are pulling out all the stops to move inventory. Not Ford. While competitors like Chevrolet, Jeep, and Ram are offering thousands off in cash allowances and low-APR financing, Ford’s incentives are noticeably absent—or underwhelming at best. At the same time, Ford is raising prices on three of its most popular models, all while sitting on one of the highest inventories in the market.
It’s a bold move, and not a good sign.
New tariffs imposed by the Trump administration are beginning to ripple through the auto market, and Ford’s latest actions suggest it’s feeling the pressure more than most. From new price hikes to a disappointing Memorial Day sales strategy, the evidence is piling up: Ford is hurting.
Ford Raises Prices as Tariffs Hit Home
Effective May 2, Ford began raising prices on three of its most in-demand, Mexico-built vehicles: the Mustang Mach-E, Maverick, and Bronco Sport. The hikes—up to $2,000 on select trims—arrived just days after Ford warned investors that tariffs would add $2.5 billion in costs this year and suspended its earnings guidance.
A Ford spokesperson claimed the move was part of “usual” mid-year adjustments, “combined with some tariffs we are facing.” But calling this business-as-usual is a stretch. Ford is among the first major automakers to increase sticker prices in response to the tariffs, and it likely won’t be the last.
What’s especially notable is who hasn’t raised prices yet: General Motors. GM says it will also face billions in additional costs from tariffs, but so far, it has not raised MSRPs. That puts Ford in a uniquely precarious position—caught between bloated inventory and rising production costs, with few appealing offers to draw in buyers.
Ford’s Memorial Day Deals Fall Flat
Ford’s Memorial Day incentives are lackluster to say the least. In contrast to Chevrolet, Jeep, and Ram, which are offering steep discounts and compelling APR financing, Ford is mostly sticking to the basics during a prime time for selling cars. For shoppers hoping for big Memorial Day deals from the Blue Oval, it’s slim pickings.
Here’s how Ford’s incentives stack up against rival brands for top models:
Offers for the Ford F-150 are no where near the deals available for other full-size trucks.
APR Offer
Cash Offer
Lease Offer
F-150
None advertised
Employee pricing ($3,000 – $5,000 savings est.)
Lease the XLT from $619/mo for 48 months with $5,388 due
Silverado 1500
0.9% APR for 60 months
$3,500 cash allowance
Lease the LT 2FL from $409/mo for 36 months with $5,289 due
Ram 1500
1.9% APR for 72 months
$7,000 cash for FCA lessees, and employee pricing ($3,000 – $5,000 savings est.)
Lease the Big Horn from $369/mo for 42 months with $4,519 due
The Explorer is Ford’s #2 seller, after the F-Series truck. The absence of lease specials and noteworthy cash offers is telling during a top month for incentives.
APR Offer
Cash Offer
Lease Offer
Ford Explorer
5.9% APR for 72 months
Employee pricing ($2,000 – $4,000 savings est.)
None advertised
Chevrolet Traverse
None advertised
None advertised
Lease from $429/mo for 24 months with $5,539 due
Jeep Grand Cherokee
6.9% APR for 72 months
$4,500 cash for FCA lessees, and employee pricing ($2,000 – $4,000 savings est.)
Lease from $259/mo for 24 months with $3,769 due
The Chevrolet Blazer, GMC Terrain, and Jeep Compass all have better offers for Memorial Day.
FCA lessees can lease from $279/mo for 42 months with $4,159 due
Chevrolet is looking to dominate Memorial Day SUV sales with 0% financing on last year’s Tahoe and Suburban models. Ford’s Expedition will be a serious underdog with GM’s May incentives.
Employee pricing ($3,000-$5,000 savings est.), & $2,500 in cash
None advertised
The Ford Escape sells in great numbers — Ford sold 147,000 copies in 2024. This Memorial Day, competitors are looking to take back market share. With offers like this, they’re likely to succeed.
Lease from $259/mo for 36 months with $4,469 due (for FCA lessees)
Chevrolet Equinox
2.9% APR for 36 months
None advertised
Lease from $299/mo for 36 months with $2,449 due
Toyota RAV4
4.99% APR for 60 months
None advertised
Lease from $329/mo for 36 months with $3,999 due
Clearly, Ford’s offers pale in comparison to GM, Stellantis, and others. This isn’t a normal Memorial Day playbook—it’s a sign that Ford may not be in a position to offer better deals, even if it wants to.
Inventory Levels Signal a Bigger Problem
Ford’s pricing strategy becomes even more puzzling when you look at its inventory. As of early May 2025, the overall new car market has about 73 days of supply. Ford? 105 days. That’s 44% higher than average, with 496,328 new Ford vehicles sitting on dealership lots. Lincoln, Ford’s luxury arm, is in similar shape with 107 days of supply.
Any automaker with this much unsold inventory would normally be slashing prices, not raising them.
Let’s compare Ford’s inventory to its competitors. All numbers reflect Market Day Supply:
Only Jeep has more bloated inventory than Ford. This underscores just how much trouble Ford may be in.
What It All Means for Shoppers and the Industry
Ford’s latest moves—raising prices while letting inventory swell—paint the picture of an automaker caught off guard. While other brands use Memorial Day to clear out excess stock, Ford appears unable or unwilling to match their deals.
It’s not just a missed opportunity—it’s a warning sign.
Rising costs from tariffs are impacting the whole industry, but Ford’s early price hikes and weak incentive strategy show it may be struggling more than its peers. And if the 25% tariff on imported vehicles remains in place, analysts say the U.S. auto market could shrink by over 1 million vehicles a year. Ford’s aggressive pricing shifts could be a signal of what’s to come.
Final Thoughts
Ford’s Memorial Day playbook is unlike anything we’ve seen from the company in years—and not in a good way. The combination of rising prices, massive inventory, and timid incentives suggests Ford is under significant pressure. While other automakers are absorbing tariff-related costs or offering buyers compelling reasons to act now, Ford is sending mixed signals.
For shoppers, it’s a reminder to compare deals carefully. If you’re in the market for a new vehicle this Memorial Day, Ford might not be the best place to start.
Memorial Day sales always bring the deals, but May 2025 arrived with some unique challenges. Following the tariff-induced buying spree of March and April, there are far fewer new cars on the lot right now. As new inventory tightens, automakers are targeting slower-selling models — and pricing them accordingly.
We’ve rounded up the best Memorial Day lease deals for 2025 based on manufacturer-advertised offers. As always, lease deals vary by region, credit score, and availability, and not all dealers participate. These offers expire no later than June 2, 2025.
Here are the best Memorial Day lease specials available in May 2025.
Memorial Day Lease Deals – Sedans
2025 Tesla Model 3
$349/month for 36 months with $0 down at signing with all incentives applied.
$199/month for 24 months with $3,999 down at signing Offer includes $7,500 lease bonus applied. One of the best EV lease deals available right now — sleek styling, long range resulting from extreme efficiency, and in May, an ultra-low cost. See offer details.
$219/month for 36 months with $3,999 due at signing The Corolla remains a top pick for affordability, fuel efficiency, and reliability — and this lease makes it even more appealing. See offer details.
$229/month for 24 months with $3,499 due at signing Kia’s replacement for the Forte comes packed with major upgrades, from modern tech to head-turning styling. This price undercuts the competition, even in the budget sedan segment. See offer details.
$269/month for 36 months with $3,499 due at signing A midsize sedan with modern looks, good power, and comfort — for under $300/month? That’s a solid deal. See offer details.
$279/month for 36 months with $3,699 due at signing The Accord offers legendary resale value, a roomy interior, and great efficiency. This is a reliable choice at a fair monthly cost. See offer details.
$296/month for 39 months with $0 due at signing Returning lessees of 2020+ GM vehicles get one of the only $0-down leases this Memorial Day. Compact, upscale, and practical. See offer details.
$299/month for 36 months with $2,449 due at signing (current lessees) Reliable, family-friendly, and freshly redesigned. A safe bet if you’re looking for a mainstream compact SUV. See offer details.
$259/month for 24 months with $3,769 due at signing (current FCA lessees) Still one of the best midsize SUV leases if you qualify. Great ride quality, upscale interior, and off-road ability. See offer details.
$279/month for 24 months with $3,999 due at signing A unique offering: all-wheel drive, plug-in hybrid range, and a stylish design — all for under $300/month. See offer details.
$269/month for 36 months with $3,999 due at signing (select markets) This deal is regional, but if it applies to your area, it’s one of the cheapest truck leases this May. Redesigned and more capable than ever. See offer details.
$369/month for 42 months with $4,519 due at signing (current FCA lessees) A great deal on one of America’s top full-size trucks. If you qualify for loyalty and don’t mind a longer lease, it’s hard to beat. See offer details.
$399/month for 24 months with $3,019 due at signing (current GM lessees) Short-term lease on a well-equipped, full-size truck. However, beware the high cost of ownership for the Sierra 1500. Leasing is a great way to avoid steep depreciation. Limited to GM lessees. See offer details.
$489/month for 36 months with $4,999 due at signing (select markets) Rare to see lease offers on the Tundra. High upfront, but lower monthly than a loan — great if you want a newer truck more often. See offer details.
$349/month for 36 months with $0 down at signing with all incentives applied.
The Model 3 is the best-selling electric sedan for lots of reasons, including intuitive tech, fast charging, and the ease of locating one of Tesla’s thousands of Superchargers. In May, we can add affordability to the list of reasons to love the Model 3. See offer details.
2025 Kia Niro EV Wind
$129/month for 24 months with $3,999 due at signing In terms of monthly payment, the Kia Niro EV is the most affordable lease on this list. However, the Niro EV isn’t as advanced or fast-charging as the Model 3 or IONIQ 6, so this may not be the best option for road trippers. If you’re EV-curious and qualify, this is an incredible value for getting around town with big fuel savings. See offer details.
$249/month for 24 months with $3,999 due at signing (with $7,500 lease bonus) Award-winning design and charging speed — now at a great lease price. See offer details.
$289/month for 24 months with $2,399 due at signing (current lessees) GM’s new EV crossover has been a hot seller, but with affordable lease offers like this, there must be plenty of inventory to sell. See offer details.
$249/month for 36 months with just $249 due at signing You read that right. Subaru’s electric SUV comes with a near-zero upfront cost — extremely rare in today’s market. It doesn’t support fast charging, and its range falls short of class leaders, but with just a few hundred dollars due at signing, this is a deal worth a test drive. See offer details.
Whether you’re after an affordable sedan, SUV, or pickup, Memorial Day 2025 lease deals offer something for every driver — and every budget. But act fast: these offers expire by June 2, and lease incentives are always subject to availability and market demand.
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