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Labor Day is not just about barbecues and the beach; it’s also one of the best times to get a great deal on a new car. If you’re considering buying a car, these Labor Day deals are the ones worth your time. Our team of Car Coaches pored over every offer and selected the real deals among the crowd. Here’s a breakdown of the best Labor Day car sales to look out for from major car brands.
For those eyeing an Acura, there’s a 3.9% APR offer for 24-36 months or 4.9% for 37-60 months on models including the Acura MDX, RDX, TLX, and Integra. Offers are valid until 9/5/23. Learn more about current Acura offers.
Cadillac is offering a 1.9% APR for 36 months for the CT4 and CT5. Also, the XT5 and XT6 come with a 1.9% APR for 36 months plus a $1,500 purchase allowance when you finance with Cadillac. Deals last until 9/5/23. See the details at cadillac.com and browse listings here.

Chevrolet’s Summer Drive Event is on, and deals are valid through 9/5/23. Qualified buyers can score 1.9% APR for 36 months when financing with GM. Chevrolet is also offering cash incentives for the Equinox ($1,250), Blazer ($1,250), Traverse ($1,000), Silverado ($2,500), Malibu ($750), and Camaro ($750). For the Silverado, a total of $6,500 is available for buyers with a trade-in. Notably, these offers won’t apply to factory-ordered vehicles. Learn more about Chevrolet deals and browse local inventory.
Depending on region, get up to $2,500 cash incentives for the Chrysler Pacifica Plug-In Hybrid. States that participate in the CARB emissions program qualify for the full incentive. Others qualify for $750 cash incentives. For the Chrysler 300, buyers get a $2,000 cash incentive. Learn more at chrysler.com and browse local listings.
There are some decent Dodge lease offers this month. These are the best offers:
Learn more about Dodge deals at Dodge.com and browse local listings.

Ford EV inventory is climbing, and the automaker is offering incentives to move vehicles off the lot. Lease a Mustang Mach-E for just $409 per month for 36 months with $5,188 due at signing. Lease a F-150 Lightning for $633 per month for 36 months with $6,332 due at signing.
Ford also has some good financing deals right now. The Mustang qualifies for 1.9% APR for 72 months with a $1,000 cash offer. The Bronco Sport, Escape, Edge and Explorer all qualify for 2.9% APR for 60 months and between $1,000 – $2,000 in cash bonuses. The F-150 and F-150 Lightning both qualify for 3.9% APR for 60 months and $500 customer cash, which is a good deal in today’s high-interest market. See Ford’s current offers in your area.Â
Browse Ford listings near you with local market data.
The following Genesis models qualify for 3.49% APR for 60 months and between $1,500 and $2,000 in cash incentives: GV70, GV80, G70, G80, G90.
Learn more at Genesis.com or browse local listings.
The Sierra 1500 qualifies for 0.9% APR, $3,250 bonus cash, and no payments for 90 days. The Acadia and Terrain are both eligible for 1.9% APR financing. Learn more about GMC Labor Day sales and see listings near you.

Honda has a few great financing offers this month. Finance the Ridgeline for 0.9% APR for 24 to 36 months, and 2.9% APR for 37 to 60 months. The Accord, Accord Hybrid and Passport qualify for 2.9% APR for 24 to 48 months, and 3.9% APR for 49 to 60 months. Other Honda models qualify for 3.9% APR or higher.
Honda’s brand loyalty program offers as much as $1,250 in cash incentives right now. The cash offer ranges from the Ridgeline ($1,250), Passport ($1,000) and all other models ($500). Honda also has a number of great lease deals this month, which you can learn more about here. See the details at Honda.com.
Browse Honda listings near you, all with the power of local market data.
Hyundai offers some of the best Labor Day car sales in 2023. Ever since the IONIQ 5 lost the federal tax credit, Hyundai has been upping incentives for the EV. Today, IONIQ 5 and IONIQ 6 leases include a $7,500 discount. IONIQ 5 and IONIQ 6 financing offers start as low as 0.99% APR financing for up to 48 months. Current Hyundai owners and lessees can save an additional $2,500.Â
The Kona features a cash offer of $1,500, the Tucson offers $2,000 off, and the popular Santa Fe has a $2,500 cash offer. All Hyundai Labor Day sales are valid through September 5, 2023.
Learn more about Hyundai’s Labor Day sales and browse local listings with market data.
Make no payments for 90 days with the 2023 Jeep Grand Cherokee. The 2023 Jeep Cherokee Altitude Lux is advertised for 15% below MSRP for an average savings of $6,300. The 2023 Jeep Compass and Renegade are 10% off MSRP, but be wary of unexpected dealer fees that seem to plague Jeep dealerships. The Gladiator features employee pricing currently.
See Jeep Labor Day sales near you.Â
Browse local listings with market insights.

The Kia EV6 features $5,000 cash back and 0.9% APR through 9/5/23, although Kia electric models lost eligibility for the federal EV tax credit. The Kia Niro EV qualifies for $3,750 cash back and 0.9% financing. State and local incentives may apply. The Kia Soul, Forte, and Stinger qualify for 2.9% APR financing. See details for Kia’s Labor Day sales.
Browse Kia listings with local market data.
This Labor Day, Lexus is offering $2,000 lease cash for the ES and ES Hybrid. The new electric Lexus RZ and NX plug-in hybrid qualify for $7,500 in lease cash. Learn more about Lexus deals near you at Lexus.com.Â
View local Lexus listings with market data.
Lincoln has a few good deals for Labor Day 2023. Finance the Lincoln Corsair and Nautilus for 3.9% APR for 60 months with $2,000 cash when you have a trade-in. See details from Lincoln.
Browse local Lincoln listings with powerful market insights.

Several Mazda models qualify for 2.9% APR for 36 months: CX-90, CX-30, CX-5, CX-50, and the Mazda3 Hatchback. The MX-5 Miata RF is available for 0.9% APR. Learn more about Mazda’s Labor Day deals, and browse local listings.
Nissan’s Thrill of the Drive sales event lasts through September 5, and features deals on financing and leases.
These are the best Nissan deals this Labor Day: Lease an Altima SV for $329/month for 36 months with $3,099 due. Lease a Nissan Rogue for $409/month for 36 months with just $2,009 due.
Ready to go electric? Lease the new Ariya starting at $369/month with $4,129 due. Nissan is offering 0% financing for the Rogue, Murano, and Titan. Explore more Nissan Labor Day sales at NissanUSA.com.
Browse Nissan listings with the power of local market insights.
Ram is advertising 10% off MSRP for the Ram 1500 Classic as inventory rises on dealer lots. Despite slow truck sales, Ram and parent company Stellantis aren’t doing much in the way of financing offers. As Labor Day approaches, 2.9% APR is the best they can do for the Ram 1500. Learn more about Ram deals near you.
Browse local Ram listings with negotiability factors.

The Toyota National Sales Event lasts through 9/5/2023, and offers decent (but not stellar) financing and lease deals.
These are the standouts among the deals: The following models qualify for 2.99% APR: 2023 Tacoma 4×2 is the featured financing deal at 2.99% APR for 60 months. Front-wheel drive Highlanders are offered at 3.49% APR. All of the following models qualify for 3.99% APR: bZ4X EV, Camry (excluding hybrids), Corolla (excluding hybrids), Corolla Hatchback, Highlander AWD (excluding hybrids), RAV4 (excluding hybrids).
Among the best Toyota lease deals are the Corolla Cross for $359/month for 36 months with $3,009 due, and the Prius for $475/month for 36 months with $3,185 due. See the latest Toyota deals near you.
Browse Toyota listings with local market insights that save you money.
Currently, the Taos and Tiguan both qualify for 1.9% APR for 36 months, which is a great financing offer. If a six year loan is in your future, the Atlas and all-electric ID.4 are offering 3.9% APR for 72 months.
Lease the highly-acclaimed ID.4 for just $349/month for 36 months with $4,999 due. Check out all of Volkswagen’s Labor Day sales here, and browse local listings.
Volvo’s Summer Safely Sales Event ends on August 31, and it’s not yet clear what deals and offers will replace it come Labor Day weekend. Check volvocars.com as the holiday approaches for the latest sales.Â
In the realm of car sales, mastering negotiation can pivot a purchase from a financial burden to a steal of a deal. Given the present Labor Day car sales, fine-tuning your negotiation prowess could equate to hefty savings. Remember, substantial Manufacturer’s Discounts are a sign that there’s room to haggle.
Prepared to harness the power of negotiation for your upcoming car investment, potentially saving thousands? You’re in the right place. Team up with a Car Buying Coach to negotiate using auto industry insights typically unavailable to the public.
If a one-time consultation is more your style, CarEdge Consult offers expert advice tailored for your needs. For those looking to embark on a DIY car buying journey powered by rich auto market data, CarEdge Data is the perfect fit.
Subaru inventory is flourishing more than most would anticipate. While variability exists from one dealership to another and from one market to the next, armed with the latest car market data, you’re well-positioned to negotiate favorable deals on Subarus today. Currently, Subaru has a 67-day supply of new cars and SUVs across its range. Interestingly, some models are quite negotiable. Let’s delve deeper into the best Subaru deals available this month, followed by insights on how you can harness market data to negotiate Subaru prices.

Here’s a summary of the big picture today. Interest rates have risen 300% since 2021, and gone are the days of zero percent financing. In 2023’s auto market, any APR below 4% is considered a great deal. These are Subaru’s best financing offers today:
These are Subaru’s best leases this month.
Equipped with the latest inventory data, it’s clear which Subaru models and trims are up for negotiation. High inventory indicates a higher likelihood of dealerships being willing to adjust prices, especially considering the escalating interest rates they grapple with for unsold cars. Although Subaru has historically maintained low inventories, the current scenario offers some pockets of opportunity.
| Make | Model | Market Day Supply | Total For Sale |
|---|---|---|---|
| Subaru | Ascent | 66 | 6,992 |
| Subaru | Solterra | 82 | 2,092 |
| Subaru | Crosstrek | 61 | 18,096 |
| Subaru | Forester | 74 | 26,782 |
| Subaru | Outback | 80 | 24,836 |
| Subaru | Impreza | 63 | 4,031 |
| Subaru | Legacy | 58 | 3,498 |
| Subaru | WRX | 83 | 3,339 |
| Subaru | Brand Average | 71 | 89,879 |
The most negotiable new Subaru models include:
The Solterra EV, in particular, is trailing behind its competitors like the Hyundai IONIQ 5, Kia EV6, and even the Volkswagen ID.4. And it’s nowhere near the Tesla Model Y, which has become much more affordable in 2023. This slow sales momentum, combined with its not-so-impressive charging speeds, makes it a prime candidate for negotiation. However, it does NOT qualify for the federal EV tax credit! See which EV models do here.
As for the other models, Subaru sedans have always been the slower sellers, but it’s the first time that the popular Forester and Outback have been this negotiable in years.
Considering the flood of 2024 Subaru inventory arriving on dealer lots this month, all Subaru models are negotiable right now.
Let’s took a closer look at the inventory and negotiability for Subaru’s top selling models. Using this information, we’ve seen which trims are in highest supply, and which are surprisingly negotiable today. Note that Subaru has some 2023 inventory to clear out, and these are selling slowly compared to 2024 models.

Here’s a look at the best-selling Subaru model, the Subaru Crosstrek. Last year, Subaru sold 155,000 of these, which was slightly more than the Outback.
| Year | Model | Trim | Market Day Supply (2023) | Total For Sale |
|---|---|---|---|---|
| 2023 | Crosstrek | Base | 68 | 6 |
| 2023 | Crosstrek | Premium | 750 | 50 |
| 2023 | Crosstrek | Sport | 205 | 41 |
| 2023 | Crosstrek | Limited | 293 | 91 |
| 2024 | Crosstrek | Base | 24 | 504 |
| 2024 | Crosstrek | Premium | 37 | 5,679 |
| 2024 | Crosstrek | Sport | 44 | 1,472 |
| 2024 | Crosstrek | Limited | 47 | 2,963 |
Looking at the market day supply for each Crosstrek trim level and model year, we can see that these are the most negotiable today:

Subaru’s second-best seller, the Subaru Outback, has significantly higher inventory than the Crosstrek. In 2022, Subaru sold 147,000 Outbacks in the United States. Here’s a complete look at Subaru Outback inventory today.
| Year | Model | Trim | Market Day Supply (2023) | Total For Sale |
|---|---|---|---|---|
| 2023 | Outback | Base | 77 | 12 |
| 2023 | Outback | Premium | 34 | 91 |
| 2023 | Outback | Onyx Edition | 23 | 121 |
| 2023 | Outback | Limited | 18 | 305 |
| 2023 | Outback | Touring | 24 | 177 |
| 2023 | Outback | Wilderness | 19 | 106 |
| 2024 | Outback | Base | 66 | 198 |
| 2024 | Outback | Premium | 56 | 3,789 |
| 2024 | Outback | Onyx Edition | 82 | 2,683 |
| 2024 | Outback | Limited | 64 | 5,913 |
| 2024 | Outback | Touring | 59 | 2,636 |
| 2024 | Outback | Wilderness | 66 | 2,904 |
As we can see, these are the Outback trim options with the highest inventory in terms of market day supply, and as a result are the most negotiable:

Next up, the Subaru Forester. Subaru’s #3 model had 114,000 sales last year in America. Subaru hasn’t delivered any 2024 model years just yet. Here’s the complete breakdown of Forester inventory today:
| Year | Model | Trim | Market Day Supply (2023) | Total For Sale |
|---|---|---|---|---|
| 2023 | Forester | Base | 27 | 553 |
| 2023 | Forester | Premium | 32 | 3,080 |
| 2023 | Forester | Sport | 43 | 2,230 |
| 2023 | Forester | Limited | 51 | 3,854 |
| 2023 | Forester | Wilderness | 66 | 3,986 |
| 2023 | Forester | Touring | 75 | 3,662 |
| 2024 | Forester | Base | 0 | 0 |
| 2024 | Forester | Premium | 0 | 0 |
| 2024 | Forester | Sport | 0 | 0 |
| 2024 | Forester | Limited | 0 | 0 |
| 2024 | Forester | Wilderness | 0 | 0 |
| 2024 | Forester | Touring | 0 | 0 |
These are the most negotiable new Foresters today:
Soon, 2024 Forester inventory will arrive on dealer lots. Once that happens, 2023 models will become much more negotiable. If you’re in the market for a new Forester, we recommend waiting until the 2024 models arrive so you can score a sweet deal.
We analyzed thousands of data points to find the most negotiable used Subaru models today. It quickly became clear that there’s a lot of variability in used Subaru inventory. For some models, there’s A LOT of inventory and high negotiability. For others, not so much.
| Model | New/Used | Market Day Supply | Total For Sale |
|---|---|---|---|
| Ascent | used | 59 | 3920 |
| BRZ | used | 71 | 607 |
| Crosstrek | used | 51 | 7,353 |
| Forester | used | 56 | 14,413 |
| Impreza | used | 59 | 7,176 |
| Legacy | used | 66 | 5,528 |
| Outback | used | 56 | 16,591 |
| Solterra | used | 183 | 179 |
| WRX | used | 76 | 3,283 |
We found that in general, 2018-2019 model year Subarus have the highest inventory today.
Among models, Subaru sedans like the Legacy, Impreza and WRX definitely have the most inventory. Let’s take a look at the details.
These are the best model years in terms of inventory and negotiability for every Subaru model:
| Model | Year | Market Day Supply | Total For Sale |
|---|---|---|---|
| Ascent | 2021 | 67 | 953 |
| BRZ | 2018 | 110 | 71 |
| Crosstrek | 2019 | 64 | 1,421 |
| Forester | 2018 | 72 | 1,367 |
| Impreza | 2014 | 65 | 556 |
| Legacy | 2019 | 95 | 646 |
| Outback | 2018 | 62 | 1,660 |
| Solterra | 2023 | 178 | 182 |
| WRX | 2022 | 91 | 621 |
When it comes to overall highest inventory (and highest negotiability), the winners are [almost] all sedans. The Solterra EV snuck into the top spot as EV competitors simply offer faster charging and more range. Subaru’s cars aren’t as popular as they were a decade ago, but that can be to your advantage at the negotiating table.
| Model | Year | Market Day Supply | Total For Sale |
|---|---|---|---|
| Solterra | 2023 (used) | 178 | 182 |
| Legacy | 2019 | 95 | 646 |
| WRX | 2022 | 91 | 621 |
| WRX | 2015 | 87 | 348 |
| Legacy | 2022 | 86 | 364 |
| Legacy | 2021 | 77 | 416 |
| Legacy | 2018 | 75 | 467 |
| Legacy | 2020 | 73 | 718 |
| Forester | 2018 | 72 | 1,367 |
| Ascent | 2021 | 67 | 953 |
Want to elevate your savings even further? Ready for even more insider data? Collaborate with a Car Buying Coach to negotiate using insights only industry insiders are privy to. If a one-time consultation is more your style, CarEdge Consult offers expert advice tailored for your needs. For those looking to embark on a DIY car buying journey powered by rich auto market data, CarEdge Data is your go-to resource. Embark on your Subaru buying journey today, fortified with market intelligence!
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Purchasing a car, whether it’s your first or your fifth, can be a daunting task. Our team of car buying pros has created this guide to how to buy a car for one simple reason: buying a car shouldn’t be a miserable experience. We’ve laid out a thorough step-by-step guide to simplify the process for you. It’s 2025, and you have tools that yesterday’s car buyers dreamed about. It’s time to put data to work for you!
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Imagine if you were paid to do your homework back in school. When it comes to buying a car, it’s a concept that’s not all that far-fetched. When you approach car buying with proper preparation, you’re sure to save more and spend less. Before diving headfirst into the buying process, here’s where you should begin your journey:
This might come across as a no-brainer, but there’s more to setting a budget for car buying than meets the eye. Here’s what you should think about BEFORE shopping for a car.

Have you ever asked yourself, what do I actually need? Do you really need a full-size SUV or a $100,000 truck? Have you budgeted for a car? Now’s the time to ponder these questions and more. Remember: the more economical the car, the lower your cost of ownership is likely to be. Maintenance, insurance and taxes are all lower for more affordable cars. Here are a few other things to consider:

Choosing between new and used can make a big difference in your budget and what you get.
While a brand-new car entices with the allure of cutting-edge technology, pristine interiors, and that new car smell, it also comes with a higher upfront cost. On the other hand, opting for a used car can be easier on the wallet, providing the opportunity to snag a higher-end model at a fraction of its original price. However, used car buyers should tread cautiously, considering factors such as the car’s history, mileage, and any wear and tear. Always get a pre-purchase inspection. You want to know what to expect maintenance-wise! If the seller refuses a pre-purchase inspection, we think you should move on to another deal.
In essence, the choice between new and used boils down to a balance of budgeting and desired features.
Used car prices fluctuate more than new car prices. New car prices generally always rise with each new model year. On the other hand, used car prices undergo serious ups and downs. We track used car prices, and you can see this week’s update here.
Financing is possibly the most daunting part, but with the right preparation and resources, it doesn’t have to be. Here’s what you should know BEFORE heading out to buy a car.
Most importantly, print out this auto financing cheat sheet!
If your debt to income ratio is well above 35%, consider making payments to lower your debts before applying for an auto loan. You’ll qualify for a better rate, and save money on interest.
Today’s average auto loan rates range from 9% APR with new cars to 13% for used cars. That adds up quickly, especially for big borrowers with longer loan terms!
If you’re considering a new car, check out the best auto loan rate offers today.

Whether you’re buying new or used, you now have the tools at your fingertips to browse car listings with market insights on your side. Start with CarEdge Car Search, the internet’s first car listings featuring behind-the-scenes market data.
Ready to negotiate with unmatched market data? CarEdge Pro is your DIY car buying toolkit. Use Pro to see local prices, local supply of similar cars, and negotiability factors for every listing. Check out CarEdge Pro to see how you can save.
Once you’ve found multiple sweet deals, it’s time to take it for a test drive!
NEW from CarEdge 👉 Use Dealer Invoice Pricing to Negotiate with Confidence (100% FREE)
You’re close to the finish line! Now is NOT the time to rush through paperwork.
Buying a car is no small feat, but with thorough research and the right resources, you can navigate the process with confidence. We’ve got 100% FREE resources to help you begin your journey with the empowerment that comes along with car buying know-how.
Here are the car buying essentials our team created just for you:
The Ultimate Car Buying Checklist
Car Buying Cheat Sheet – Know Exactly What to Say!
How to Finance a Car Like a Pro
Here at CarEdge, our mission is to take the misery out of car buying for everyone, and to make the entire car buying process more transparent. What’s our plan for accomplishing these lofty goals? We’ve put a growing team of auto industry veterans to work for the good guys, you the car buyer!
With CarEdge Concierge, our pros listen to your needs, and take it from there. We find the perfect fit, negotiate savings on your behalf, present you with the deal, and ship it to your home (if necessary). Learn more about buying with CarEdge. Save at least the cost of our service, or get your money back!
What goes up, must come down, even in the stubborn auto market. We’ve been tracking new car inventory for months as dealer lots have steadily filled up, at least for some brands. The inevitable is finally happening: new car incentives are returning, and they’re back in a big way. Whether you’re looking to buy or lease, here’s where the best cash and financing incentives are today.

Want to finance your car with an irresistibly low interest rate? It’s not easy to do considering that the average APR for new car loans has climbed to 7.2%. These brands are offering appetizing APRs in August:
Hyundai, Ford, and Nissan: APR as low as 0.0% for most models. This is where you’ll find the best auto loan deals in August!
Chevrolet: As low as 1.9% APR for their sparkling 2023 models.
Honda: Save money on interest with APR as low as 0.9% for most models, including the Accord, Odyssey, Passport, Pilot, and others.
Subaru: APR as low as 1.9% for 2023 models, including the Outback, Crosstrek, Ascent and more.
Volkswagen: APR as low as 1.9% for the Taos and Tiguan crossovers.
Here’s every automaker’s best financing offers this month.
How to Finance a Car Like a Pro: The Ultimate Auto Financing Cheat Sheet

When new car inventory climbs, cash incentives come roaring back. For models with high inventory right now, manufacturer incentives are piling up. And when it comes to cash incentives, the deals are lavish:
Ford Mustang Mach-E: $3,000 off MSRP (but be wary of the dealers who continue to mark up their EVs).
Hyundai IONIQ 5 & IONIQ 6: Save a whopping $5,000, with existing Hyundai patrons getting a sweetened deal of up to $7,500 off.
Jeep: Adventure more with $4,750 off the Wrangler and $4,000 off the Grand Cherokee. Jeep inventory is through the roof, and prices WILL come down further.
Nissan Ariya & Kia EV6: Electrify your drive with up to $3,750 off. It’s notable that neither comes with the revised EV tax credit.

Toyota: Enjoy a lavish $7,500 cash incentive with the all-electric bZ4X, with the RAV4 Prime and Prius Prime following closely behind at up to $6,500 cash back. However, Toyota’s Prime models are still in short supply, so expect to shop around.
We pored over every automaker’s advertised lease deals for August to find the best of the best. In general, lease offers are much better this month than in the recent past. We’ve broken down lease deals by vehicle type:

Hyundai Venue: At just $151/month, the Venue promises affordability with style.
Honda Civic Sedan: This legendary sedan is available at $259/month.

Chevrolet Equinox & GMC Acadia: At $269 and $289/month respectively, these SUVs offer an optimal blend of luxury and power.
Honda CR-V: Embark on your next journey at a breezy $309/month.

Silverado 1500 Crew Cab LT: A robust truck deal at $399/month.
Toyota Tacoma: This iconic truck can be yours at just $362/month.

Chevrolet Bolt EV: $299/month for 36 months with $5,869 due
Mustang Mach-E GT: $398/month for 36 months for 39 months with $6,578 due
Hyundai IONIQ 6: $7,500 EV lease bonus (SE and SEL); $349 per month with $4,999 due
Hyundai IONIQ 5: $7,500 EV lease bonus (SE and SEL); $399 per month with $4,999 due
Tesla Model 3 RWD: $399 per month for 36 months with $5,594 due
Tesla Model Y: $569 per month for 36 months with $5,804 due
See every automaker’s lease deals in August
The new car market is undergoing an upheaval, and incentives are likely to get better in the weeks ahead. The combination of 7%+ interest rates, MSRP hikes and a softening used car market all point toward less demand for new cars. This is especially true for overpriced trucks and SUVS.
As you head out to shop the dealer lots, remember this: the savings don’t have to end with manufacturer incentives. CarEdge Coaches are seeing increased negotiability, and are helping buyers save thousands of dollars every day.
Take this FREE resource with you: The Ultimate Car Buying Cheat Sheet
Ready to work 1:1 with a car buying pro? Learn more about CarEdge Coach, your path to the most savings and the least stress. Prefer a DIY path to car buying? With CarEdge Data, you have the tools at your disposal to find the best deals and identify opportunities for negotiation.
And of course, we have hundreds of 100% free car buying guides just a click away. Don’t forget to connect with the CarEdge family over on our Community Forum.
We have car buying help to suit everyone’s needs. See how much you could save today!
The numbers are in, and let’s just address this from the get-go: Tesla continues to dominate electric vehicle sales in America. We’ve got the latest data, and there’s a lot to digest. Check back for updates when Q3 2023 numbers are available.

Here’s the latest EV sales totals via Auto News. These are the 2023 totals through the second quarter.
| Make | Model | Total Sales (2023) |
|---|---|---|
| Tesla | Model Y | 190,500 |
| Tesla | Model 3 | 121,500 |
| Chevrolet | Bolt (EV and EUV) | 33,659 |
| Tesla | Model S | 19,100 |
| Volkswagen | ID.4 | 16,448 |
| Ford | Mustang Mach-E | 14,040 |
| Hyundai | IONIQ 5 | 13,641 |
| Tesla | Model X | 11,900 |
| Genesis | GV60 | 11,320 |
| BMW | i4 | 10,724 |
| Ford | F-150 Lightning | 8,700 |
| Kia | EV6 | 8,328 |
| Rivian | R1T | 7,811 |
| BMW | iX | 6,486 |
| Rivian | R1S | 6,336 |
| Polestar | Polestar 2 | 5,783 |
| Mercedes-Benz | EQS SUV | 5,490 |
| Nissan | Ariya | 5,195 |
| Audi | Q4 e-tron | 4,682 |
| Mercedes-Benz | EQS Sedan | 4,539 |
| Volvo | C40 | 4,533 |
| Nissan | Leaf | 4,234 |
| Toyota | bZ4X | 3,659 |
| Mercedes-Benz | EQB SUV | 3,404 |
| Hyundai | IONIQ 6 | 3,245 |
| Porsche | Taycan | 3,162 |
| Mercedes-Benz | EQE Sedan | 2,990 |
| Mercedes-Benz | EQE SUV | 2,845 |
| Audi | e-tron | 2,513 |
| Audi | e-tron GT | 1,786 |
| Lucid | Air | 1,390 |
| Audi | Q8 e-tron | 1,119 |
Tesla continues to lead with 68% market share among US EV sales. In other words, all other EV sales combined still can’t compare to Tesla’s domination.
The next best-selling EVs in America behind Tesla are the Chevy Bolt, the newly American-made Volkswagen ID.4, the Ford Mustang Mach-E, and the Hyundai IONIQ 5.
The Chevrolet Bolt EV has had a record sales year. Bolt EV and EUV sales were up 100% year-over-year in the second quarter. It looks like the Bolt is having success right as GM decided to cancel it. Perhaps that’s a major reason why they recently mentioned a resurrected Bolt in the future, powered by the superior Ultium batteries.
The Ford F-150 Lightning is by far the best-selling electric truck in America, with Rivian quite a ways behind. We don’t expect the Lightning to have serious competition until the Silverado EV comes along. Full production is unlikely before next spring.
Stay tuned for the next update as Q3 2023 numbers come out. Will Tesla continue to dominate, or will legacy automakers FINALLY catch up? What do you think? Leave us a comment below. We’d love to hear from you.