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Car buyers are eagerly anticipating Memorial Day sales, traditionally a prime time for deep discounts and attractive incentives. However, early indicators suggest that 2025’s deals may fall short of expectations. This year, several headwinds—including ongoing tariff uncertainty, persistently high auto loan rates, and shrinking vehicle inventories—are clouding the outlook for May promotions. These factors are likely to dampen the kind of aggressive incentives shoppers have come to expect from Memorial Day car sales.
Here’s why some auto industry analysts are bracing for a quieter sales weekend in 2025.

According to Cox Automotive, the industry-wide new vehicle supply dropped to just 70 days at the start of April, a 23% decline from March. CarEdge Pro reports that inventory levels remained similarly tight in late April. This spring rush has been fueled in part by buyers trying to get ahead of potential price hikes tied to looming tariff concerns.
As Memorial Day approaches, inventory constraints are particularly pronounced at brands like Lexus, Toyota, Honda, and Subaru. With fewer cars on the lot, these automakers are unlikely to offer standout holiday deals this year.
But there’s still hope for deal hunters—if you know where to look.
Several brands are sitting on inventory levels well above the industry average heading into May. These brands have over 90 days of market supply, and are likely to have the best Memorial Day car sales in May 2025:
These car brands will have more flexible pricing and stronger incentives as they look to catch up to the competition. Many are also still working through large volumes of unsold 2024 models—more on that below.
👉 See the fastest and slowest-selling new cars right now

Manufacturers are under pressure to clear out 2024 models, four months into the new year. In April 2025, 348,000 of the 3.1 million new cars for sale in America were 2024 models. Many of them are trucks like the Ford F-150 and Ram 2500. There are also plenty of last year’s electric vehicles that remain unsold. These are prime targets for zero percent financing Memorial Day specials.
Here’s a look at cars and trucks with the most remaining 2024 inventory as Memorial Day 2025 approaches:
| Make | Model | Unsold 2024s (in April 2025) |
|---|---|---|
| Ford | F-150 | 32,189 |
| Ford | Bronco | 18,555 |
| Ram | Ram 2500 | 10,080 |
| Ford | Expedition | 8,699 |
| Acura | ZDX | 4,238 |
| Jeep | Grand Cherokee | 3,709 |
| Lincoln | Nautilus | 2,375 |
| Lincoln | Corsair | 2,049 |
Unsold 2024 models will be the most negotiable cars in May 2025. You should be able to confidently negotiate at least 15% off MSRP for any remaining 2024 model, even those impacted by auto tariffs. Use CarEdge Pro to find aging car inventory in your city.
Low APR deals are a win-win for both dealers and buyers. For dealers, it’s about liquidating stock without slashing sticker prices dramatically, which can devalue the brand. For buyers, these subsidized rates lower the monthly payment, making an upgrade more feasible. Expect to see APR offers as low as 0% for qualified buyers on select models, alongside generous cash-back offers and lease deals.
In fact, there are already several 0% APR offers on the market today…
👉 See the best APR and cash offers this month
As we inch closer to Memorial Day, certain vehicles stand out for their negotiability. While the specific models and deals will be confirmed as the holiday approaches, here are some categories to watch:
This Memorial Day, CarEdge is your go-to resource for navigating these sales. Not only will we provide a one-stop resource for the best car sales, we’ll also share car market insights that you won’t find anywhere else. 👉 Bookmark this page and check back in early May to see what automakers have to offer! Head to this page for the best deals right now, no matter when you’re reading this.
Spring is usually a strong season for car sales, and automakers are feeling the pressure to move aging inventory as tariff uncertainty mounts. Even as some brands are making progress, others — like Ram, Nissan, and Infiniti — still have plenty of unsold vehicles. That means buyers can expect another round of aggressive financing offers, employee pricing programs, and big discounts on leftover models when May deals are announced.
Here are five automakers on track to offer the biggest discounts in May 2025.

Ram’s inventory is stuck in neutral with over 144 days of supply. That’s twice the industry average of 74 days of supply in April 2025. Ram dealers still have more trucks than they can sell, including plenty of aging inventory:
Ram’s “Freedom of Choice” program is back, offering buyers either employee pricing or traditional cash incentives. In most cases, employee pricing isn’t the better deal. In April, current lessees could get up to $10,500 off a 2025 Ram 1500, or $4,000 in brand loyalty cash on the 2024 Ram 2500.
Expect those same offers to continue in May — especially since inventory hasn’t budged. With tariffs already impacting Ram 2500s built in Mexico, there’s extra urgency to sell them now.
See Ram Deals and Discounts Near You

Ford is keeping the pressure on with its “From America, For America” employee pricing offer extended through May. And while the campaign helped lower inventory from 139 to 109 days of supply, Ford still has more to sell.
Even with employee pricing, shoppers should compare deals carefully. Some traditional APR offers or cash discounts may offer better savings than the flat-rate pricing Ford advertises. Here’s our full review of Ford’s employee pricing offer.
Compare Ford Offers In Your Area

In recent months, Nissan’s financial struggles have been in the spotlight. Unless sales improve, Nissan could be headed for serious trouble. However, Nissan’s situation has improved in April, but they’re far from out of the woods. Inventory levels remain high enough to justify continued deals in May.
Incentives are still aggressive. Expect low-APR offers (perhaps 0% APRs) on models like the Rogue and Altima, lease specials on the refreshed Armada and Murano, and clearance pricing on aging stock. And for fans of the discontinued Nissan Titan pickup, this is your last chance — just 399 new Titans remain on sale.
See Today’s Best Nissan Incentives

Infiniti has quietly become one of the most overstocked luxury brands. Nissan’s luxury nameplate is even making appearances on the list of slowest-selling cars today. With 131 days of supply, dealers are eager to make sales — especially on slow-moving models. Only Jaguar has slower-selling luxury cars right now.
While the QX60 is made in Tennessee, other Infiniti models built in Mexico and Japan may face price hikes. That makes May a good time to buy before those increases take effect.
Check Infiniti Offers Near You

Jeep’s Freedom of Choice employee pricing offer seems to be working — inventory dropped slightly in April — but it’s still 62% above the industry average.
Expect Jeep to continue its low-APR financing and patriotic marketing through May. Whether you’re eyeing a Grand Cherokee, Gladiator, or Wagoneer, there’s still plenty of room to negotiate, especially on leftover 2024s.
Find the Best Jeep Deals In Your ZIP Code
May 2025 is shaping up to be a great month for car shoppers, especially if you’re flexible about the brand or model. Jeep, Nissan, Infiniti, Ram, and Ford are all under pressure to move vehicles quickly. That gives you the upper hand in negotiations.
For car buyers, that means:
🚗 Before you buy, make sure you’re getting the best deal possible. Use CarEdge’s Free Car Buyer’s Guide to compare offers, track inventory trends, and negotiate with confidence. We’re simply here to help!
Amid a volatile market and looming auto tariffs, a new consumer survey conducted by CarEdge reveals that most Americans are unwilling—or unable—to tolerate further increases in car prices and monthly payments. The Spring 2025 Car Buyer Survey, which gathered over 400 responses from prospective new and used car shoppers, shows just how sensitive demand is to monthly payment hikes.
“These numbers make it clear: new car affordability is reaching a breaking point,” said Zach Shefska, Co-Founder and CEO of CarEdge. “If monthly payments increase even slightly, automakers are going to lose a huge chunk of their customer base.
From 2022 to 2024, incentives were increasing. Now, that trend is reversed, with incentives making up just 7% of the average transaction price. With auto loan rates averaging 9% APR for new cars, any decline in manufacturer incentives could spell trouble for buyers and sellers alike.”

The latest CarEdge Car Buyer Survey highlights a striking reality: car buyers at all income levels are reaching their breaking point.
Even middle-income households are feeling the pressure:
And while some might assume high earners are unaffected by today’s car prices, the data says otherwise:
“Car affordability impacts all households,” said Shefska. “Even six-figure earners are pushing back. That should be a wake-up call to automakers who have spent years increasing MSRPs and abandoning affordable (sub $25,000) vehicles.”
Across the board, households making over $100,000 per year are more price-sensitive than expected, with many drawing firm lines as affordability concerns mount. It’s not just new car shoppers who are reconsidering making a vehicle purchase. We see similar trends among used car buyers:

Shockingly, among households earning over $200,000 per year considering a used vehicle, one quarter say they’ve already canceled their purchasing plans. That’s the same percentage as those in the same income bracket who say they wouldn’t change their plans even if used car prices rose by 25%.
These findings come at a time when tariffs are threatening to push car prices even higher. The Trump administration’s recent pause on some trade duties does not include the automotive sector, where tariffs on imported vehicles remain in place.
“Any further price increases—whether from tariffs, panic buying, or other pressures—are likely to trigger a significant drop in demand,” noted Ray Shefska, CarEdge Co-Founder and used car sales veteran with 43 years of experience. “Automakers should think twice before pushing through further price hikes without offering offsetting incentives.”
The average new car transaction price is $47,962, according to Cox Automotive. A 5% increase in new car prices would send average transaction prices above $50,000 for the first time. Our data suggests that if that were to happen, 65% of would-be new car buyers would be out of the market.

Used Car Prices Are Not Immune
While the average used car is more affordable than a new one, used car prices are not insulated from the effects of rising new car prices. If tariffs or production constraints push new car prices even higher, many buyers will inevitably turn to the used car market—increasing demand and potentially driving up prices for pre-owned vehicles.
As of April 2025, the average used vehicle listing price stands at $25,180, well below the 2022 peak of over $28,000—but still high by historical standards.
“As demand shifts into the used market, we will see a second wave of price inflation,” Zach Shefska warned. “That could squeeze budget-conscious buyers even further and delay car ownership for many. We have already seen material price increases at dealer wholesale auctions, and we anticipate price increases to show up on the showroom floor quickly.”
About CarEdge
Founded in 2019 by father-and-son team Ray and Zach Shefska, CarEdge is a leading platform dedicated to empowering car shoppers with free expert advice, in-depth market insights, and tools to navigate every step of the car-buying journey. From researching vehicles to negotiating deals, CarEdge helps consumers save money, time, and hassle. Join the hundreds of thousands of happy consumers who have used CarEdge to buy their car with confidence. With trusted resources like the CarEdge Research Center, Vehicle Rankings and Reviews, and hundreds of guides on YouTube, CarEdge is redefining transparency and fairness in the automotive industry. Follow us on YouTube, TikTok, X, Facebook, and Instagram for actionable car-buying tips and market insights.Contact for Media Inquiries:
[email protected] | www.CarEdge.com
Buying a car is one of the biggest financial decisions most people make. But not everyone walks into the dealership with the same game plan. At CarEdge, we’ve seen the best and worst of car buying strategies — and let’s just say some deals are smarter than others.
Whether you’re buying, leasing, shopping new, or going used, here are the smart moves we recommend — and the costly mistakes to avoid.
Smart buyers always secure financing ahead of time. This gives you a baseline to compare against dealer financing, strengthens your negotiating position, and protects you from inflated interest rates.
Finance your car like a pro with this Free Financing Cheat Sheet
Smart shoppers don’t stop at MSRP. They research the true market value, calculate taxes and fees, and request the final out-the-door price upfront — often by phone or email. As long as you share your ZIP code for tax and fee calculations, there’s no reason a dealer can’t share their out-the-door price.
Concerned about your trade-in? Tell them you want to treat that as a separate transaction, and it shouldn’t impact the OTD price.
Want a better deal? Smart buyers shop at the end of the month, end of the quarter, or during model year transitions. Dealers are more motivated to close deals when sales targets are on the line.
See the slowest-selling cars in America. These models are highly negotiable!
It’s not just about the price of the car. Smart buyers also negotiate:
Take these FREE Cheat Sheets with you to the dealership – you’ll be glad you did!
Smart lessees understand their contract’s money factor, residual value, and capitalized cost — not just the monthly payment. They negotiate the selling price just like a cash buyer and always request the lease worksheet before signing.
Sound intimidating? No worries — Here’s our Complete Guide to Leasing a Car
A low monthly payment might look good, but it often hides a bad deal. Uninformed buyers don’t calculate total cost — or worse, they fall for 84-month financing just to “make it work.” Car salespeople are trained to manipulate loan terms so that even buyers with poor credit and little money for a down payment can get into a car that’s outside their budget. Financially, this is a recipe for disaster.
Every car buyer should focus on one number: the out-the-door price. The OTD price is not just the selling price of the car, it also includes taxes and fees so you know how much you’re really paying. Check out our free OTD price calculator for real-world examples.
The worst way to start a deal is blind. Shoppers who skip research are more likely to overpay, fall for sales pressure, or miss out on available incentives.
Luckily, we’ve got exactly what you need to do your research. Here are just a few of our best free resources:
Free Original Window Sticker – Know ALL about the vehicle before you head to the dealership.
Check for the latest incentives – See 0% APR financing, cheap lease offers, and cash deals.
See how your car ranks – Compare depreciation, maintenance and insurance costs, and more with CarEdge’s Research Hub.
Car Buying Calculators – From car loan calculators to depreciation forecasts, and everything in between.
We’re on a mission to demystify car buying, selling, and ownership for all. We’ve got car buying help for every budget.
Smart buyers use tools like CarEdge’s Car Value Comparison tool to know exactly what their vehicle is worth. The uninformed? They let the dealer set the price.
Always treat your trade-in as a separate transaction. Expect the dealership salesperson try and force the transactions together, but make it clear you’re not interested in that.
[Free Guide] Car Trade-In Tactics for Success
A “sign and drive” lease might seem simple — until you get hit with overage fees or lease-end penalties. Always review the full lease terms and avoid large down payments.
Avoid Costly Mistakes with These 7 Cheat Sheets, From Leasing to Buying & More!
Not always. Some used vehicles cost more to finance than new ones — and buyers often skip vital checks like accident history, open recalls, or a mechanic’s inspection. Learn more about the importance of a pre-purchase inspection. Don’t get stuck with an unreliable car!
In 2025, the average used car loan rate is about 14% APR. That’s about 5% more than new car loan rates. Car buyers with excellent credit can even qualify for zero percent financing on select models. Always consider the total cost of ownership before deciding which vehicle is best for your budget.

Car buying doesn’t have to be intimidating — but it does require a plan. Whether you’re buying or leasing, the smartest thing you can do is show up informed and ready to negotiate.
Need help getting the best deal?
📞 Talk to a CarEdge Concierge for white-glove service — have us negotiate your deal from start to finish!
📊 DIY negotiators save BIG with CarEdge Pro. See local pricing and market trends before you buy.
The 2026 model year welcomes both highly-anticipated debuts and meaningful updates to some of the most popular cars on the market. From redesigned best-sellers to all-new models, there’s a lot on the horizon for car shoppers who aren’t in a rush to buy right now. Plus, most of these cars will arrive in customer hands within just a few months. Whether you’re after better tech, faster charging, or just reimagined styling, these upcoming 2026 cars, hatchbacks, and SUVs are worth the wait.

The next-generation Audi A6 stays true to what it does best: executive-class refinement without the flash. Redesigned from the ground up, the 2026 A6 brings new exterior styling, a tech-heavy cabin with massive digital displays, and a long list of standard safety features.
Under the hood, U.S. models will come standard with a turbocharged 3.0-liter V6 producing 362 horsepower paired with Quattro all-wheel drive. Options like adaptive air suspension and four-wheel steering add an additional touch of refinement.
📆 Expected arrival: Late 2025
Where will it be made? Germany (To be impacted by auto tariffs)
Why it’s worth waiting for: Substantial luxury upgrades, new looks, and V6 power in a segment where others are going four-cylinder.


Kia’s K4 sedan is already making waves, and now the hatchback version promises even more. Kia’s replacement for the discontinued Forte is orders of magnitude more compelling as a value-packed compact car.
Think of the K4 Hatchback as a car designed with global markets in mind — we’re just lucky that it’s coming to the U.S. It’s about 11 inches shorter than the sedan, making it easier to park and maneuver, yet it packs up to 59.3 cubic feet of cargo space with the rear seats folded—almost SUV-like utility in a sleek, compact form.
Interior and powertrain specs largely mirror the sedan, which is good news if you’re already a fan of the K4.
📆 Expected arrival: Mid-to-late 2025
Where will it be made? Mexico (To be impacted by auto tariffs)
Why it’s worth waiting for: A rare new compact hatchback that blends smart packaging with sharp design.

Rivian’s upcoming R2 SUV is shaping up to be one of the most compelling electric vehicles under $50K. Smaller and more affordable than the R1S, the R2 targets the same crowd as the Tesla Model Y and Ford Mustang Mach-E, but with Rivian’s adventure-ready edge.
Expect single-, dual-, and tri-motor configurations, with most specs good for 300 miles of range. Rivian has shared a few interesting features, like two gloveboxes, a new type of haptic knob on the steering wheel, and a very flexible interior. Plus, the R2 features the NACS (Tesla) charging port, so it’s easy to utilize the 20,000+ Tesla Superchargers around the U.S.
Rivian intends to enter the European market with the R2 at some point.
📆 Expected arrival: Early 2026
Where will it be made? Illinois and Georgia, USA
Why it’s worth waiting for: Rivian DNA at a more accessible price, plus true utility in a long-range, fast-charging electric SUV.

The BMW 3-Series is getting a full redesign for 2026, and it’s expected to blend Neue Klasse-inspired looks with major tech upgrades. While full specs are still under wraps, we anticipate the usual mix of turbocharged four- and six-cylinder engines, plus a new electric variant.
Inside, BMW is expected to roll out a wall-to-wall digital dashboard and next-gen iDrive software. A new M3 (gas and electric) is also in the pipeline. The 2026 3-Series is long-awaited. Basically, the 3-Series has been due for an upgrade for quite some time, and it’s finally happening.
EV-curious? The 3-Series will be accompanied by an all-electric BMW i3 in 2026. The BMW i4 has been one of the best-selling electric luxury sedans for some time, so BMW has high hopes for the new i3.
📆 Expected arrival: Mid-2025
Where will it be made? Mexico (To be impacted by auto tariffs)
Why it’s worth waiting for: The next-gen 3-Series should raise the bar again for tech and driving fun in a luxury sedan.

After initially discontinuing the Bolt EV, GM made a U-turn. The all-new 2026 Bolt EV is coming back with improved charging speeds, better range, and a price tag that should stay right around $30,000.
Now built on GM’s Ultium platform and produced at the Kansas City-area Fairfax plant, the Bolt EV is expected to undercut the Equinox EV and offer NACS charging capability for easy access to Tesla Superchargers. By 2026, the Bolt will have more competition in the budget EV segment than ever before, including a next generation Nissan LEAF. However, GM’s excitement for the new Bolt EV is contagious, and we’re looking forward to the Bolt EV arriving late this year.
We don’t yet have any images of the next-gen Bolt EV, but we expect it to resemble the larger Equinox EV in design language.
📆 Expected arrival: Late 2025
Where will it be made? Kansas, USA
Why it’s worth waiting for: One of the few affordable EVs with fast charging and a proven following—now better than ever.

Hyundai’s popular three-row SUV gets a major upgrade for 2026, and it’s aiming upscale. The new Palisade is longer, wider, and packed with more tech and comfort features. Most importantly, a new 329-hp hybrid powertrain joins the lineup, alongside a redesigned V6.
The hybrid could deliver over 30 mpg and up to 620 miles of range, while still towing up to 4,000 pounds. V6 versions will continue to tow 5,000 pounds and come standard with an updated 8-speed automatic.
The most noticeable change for the 2026 Palisade will be its looks. With a bold front fascia and unique running lights, Hyundai is about to launch yet another eye-catching SUV on the heels of the redesigned Santa Fe and the popular IONIQ 5 EV.
📆 Expected arrival: Late 2025
Where will it be made? South Korea (To be impacted by auto tariffs)
Why it’s worth waiting for: A hybrid three-row that blends comfort, efficiency, and capability.

Toyota’s long-overdue push into electric vehicles gains serious momentum with two models in 2026: the reimagined and improved bZ4X, and the revival of the CH-R as an EV. Built on the same platform as the bZ4X, this upcoming EV crossover looks sharper, drives better, and—most importantly—should cost a lot less.
There’s a catch: it’s not officially confirmed if the CH-R+ will be coming to the U.S. market, but signs point towards its arrival sometime in 2026 following a debut in the European market. If Toyota hits the mark and keeps the price in the low-to-mid $30,000s, the CH-R+ could finally give EV buyers a true budget-friendly alternative with up to 300 miles of range, fast charging, and sleek looks.
📆 Expected arrival: 2026
Where will it be made? Unknown
Why it’s worth waiting for: Toyota reliability in an electric crossover that might actually be affordable. We hope it arrives stateside!
If you’re in no rush to buy, the 2026 model year could be worth the wait—especially if you’re looking for next-gen tech, EV upgrades, or something new altogether. That said, don’t overlook the fact that tariffs and supply chain changes could shift delivery timelines or pricing. Stay flexible, and keep your eye on preorder timelines if one of these catches your eye.
🔎 Looking to buy before then? Check out local listings and protect your wallet with total cost of ownership data using CarEdge Research. Remember, you can have our experts negotiate your deal if you’re ready to buy without the stress or dealership hassle.