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These 4 Toyotas Are Becoming Even More Popular in 2026
Toyota’s U.S. sales continue to climb in 2026, even as several competitors experience a dip. Even by Toyota standards, four models are outpacing the rest of the lineup by an impressive margin. No matter what the likes of Hyundai, Mazda, or Chevrolet add to their lineups, Toyota continues to widen its lead in the North American market.
If you’re considering any of these models, be prepared to act quickly when you find the right fit. Here’s what’s driving the surge in popularity for these four Toyota models.
Toyota Grand Highlander
January sales surged 72% year-over-year as the Grand Highlander continues to cannibalize Highlander sales. For all of 2025, sales jumped an impressive 91% compared to the debut 2024 model year. These figures include both hybrid and non-hybrid versions.
Why it’s popular: The Grand Highlander offers more space and features than the legendary Highlander. Toyota recently announced that the standard Highlander will go all-electric for 2027. With EV sales still struggling to recover from the “EV winter” following the end of federal tax credits, this shift could push even more buyers toward the Grand Highlander, regardless of how competitive the Highlander EV’s pricing and specs turn out to be.
Toyota Corolla
Sedan sales have plummeted market-wide, dropping from 40% of all light-duty vehicle sales in 2015 to just 10% in 2025. But the Corolla remains a bright spot in an otherwise struggling segment. January sales climbed 12% year-over-year, following a 7% increase for all of 2025.
With world-famous reliability and a starting price of just $24,120 including destination charges, the Corolla continues to be an all-time favorite for commuters. It simply gets the job done.
This month, Toyota is even offering a sub-$250 lease deal on the Corolla. That’s one of the best values on the market.
Toyota Corolla Cross
Last month, Corolla Cross sales jumped 34% compared to January 2025, with Toyota moving 8,542 units of the popular crossover. In 2025, sales climbed 7% over an already strong 2024, blowing the previous record out of the water just four years after the model’s launch. The Corolla has always been popular and reliable, but transforming it into a crossover has proven to be a brilliant move for Toyota’s bottom line.
About a third of the 99,798 units sold in 2025 were hybrids. Negotiating on this popular model will be challenging in 2026, as inventory typically runs well below the market average for Toyota vehicles.
Toyota 4Runner
This one’s particularly interesting. After receiving its first major refresh in a decade for the 2025 model year, the Toyota 4Runner has seen sales climb steadily higher. Year-over-year comparisons are tricky, though, since virtually no inventory was available during the first few months of 2025 as dealers awaited initial shipments of the redesigned model.
That said, the numbers tell a compelling story: 2025 sales increased 8% over the previous year, with nearly 100,000 units sold. While not an all-time record, it represents a continued upward trajectory.
There’s a silver lining for 4Runner buyers in 2026: Toyota appears to have more inventory than usual heading into spring. With 57 days of market supply, the 4Runner has better availability than most Toyota models (the brand overall sits at 50 days of supply).
This means negotiating savings on a 4Runner may actually be possible in some cases—especially on the roughly 1,300 leftover 2025 models still sitting on dealer lots. Toyota is also offering competitive manufacturer incentives right now, though deals vary by region, so check availability in your ZIP code.
Buying a popular Toyota? Prepare for competition
These four Toyota models prove that even in a competitive market, the right combination of features, value, and reliability can drive continued sales growth. This is great news for Toyota of North America, but it can present new challenges for buyers looking for a deal.
The key takeaway? If one of these models is on your shopping list, don’t wait too long to make your move. Just remember: acting fast doesn’t mean accepting dealer markups or unwanted add-ons. Buying a top-selling car simply means you need to arrive prepared and disciplined (when it comes to your wallet). Stick to your budget, negotiate with confidence, and you’ll drive away in one of Toyota’s hottest sellers without any regrets.
Tired of the dealership games? Learn how CarEdge takes care of it for you.
Presidents Day Lease Deals: $0-Down Offers in February
Presidents Day weekend is almost here, and with the holiday comes some noteworthy new car deals. With the average new car price officially hitting $50,000, more drivers are looking into leasing as a solid option. Leasing is a great way to avoid the steep depreciation that comes along with buying any new car.
This month’s standout lease deals are mostly for leftover 2025 inventory. It’s February 2026, yet over half a million 2025 models remain on dealership lots nationwide. There are also some great lease deals for brand-new 2026 models, which is a bit unusual so early in the year. This means it’s still a buyer’s market.
We’ve combed through February offers to find the best Presidents Day lease deals available now. From zero-down luxury leases to sub-$300 payments on trucks and SUVs, these are the offers worth the test drive.
Be sure to check out our Presidents Day deal hub for more offers.
2025 Lincoln Corsair
Presidents Day Lease Deal: $499/month for 36 months with $499 due at signing
It’s rare to see any luxury brand offering a zero-down lease deal, so this one is special.
Browse local Lincoln listings or see offer details.
2025 Ford F-150 STX
Presidents Day Lease Deal: $479/month for 36 months with $479 due at signing
Browse local F-150 listings or see Ford offer details.
2025 Ford Bronco Sport Big Bend 4×4
Presidents Day Lease Deal: $385/month for 36 months with $385 due at signing
Note: This offer expires on February 16, 2026.
Browse local Bronco Sport listings or see Ford offer details.
2025 Ford Mustang Mach-E Select RWD
Presidents Day Lease Deal: $363/month for 36 months with $363 due at signing
See Ford Mustang Mach-E deals, or see Ford offer details.
2026 Tesla Model Y
Presidents Day Lease Deal: Lease the Model Y Rear-Wheel Drive from $547/month for 36 months with $0 due at signing. The Premium All-Wheel Drive and Performance are also eligible for this zero-down offer.
2026 Chevrolet Silverado 1500
Presidents Day Lease Deal: $379/month for 36 months with $1,709 due at signing (Crew Cab 4WD LT with TurboMax engine)
Note: This offer is for current lessees of 2021 or newer Chevrolet vehicles.
See Silverado listings near you, or see Chevrolet offer details.
2026 Chevrolet Colorado
Presidents Day Lease Deal: $279/month for 36 months with $1,929 due at signing (Custom Crew Cab 2WD)
Note: This offer is for current lessees of any 2021 or newer Chevrolet. Offer valid through March 2, 2026.
See Colorado listings near you, or see Chevrolet offer details.
2026 Kia Sportage PHEV
Presidents Day Lease Deal: Lease the Sportage Plug-In Hybrid from $269/month for 24 months with $3,999 due at signing.
See Kia listings near you, or see Kia offer details.
2026 Lexus NX
Presidents Day Lease Deal: Lease the NX 350 AWD for $509/month for 42 months with $3,999 due at signing.
See Lexus listings near you, or see Lexus offer details.
Lock in your Presidents Day lease deal
Presidents Day car deals are worth the hype this year, especially if leasing is on your radar. Whether you’re drawn to a zero-down luxury lease or a great deal on a full-size truck, February 2026 is a great time to lease.
Don’t want to negotiate alone? CarEdge Concierge takes the hassle out of leasing. Our automotive experts handle everything—from finding the perfect vehicle and trim to negotiating your best deal with local dealers. We’ll make sure you’re getting the advertised offer (or better) without the back-and-forth.
Learn more about CarEdge Concierge and let us do the heavy lifting this Presidents Day weekend.
The Fastest-Selling Trucks in February 2026
The gap between the fastest and slowest-selling pickups is widening in 2026. With some trucks selling in just over a month, and others sitting unsold for over six months, knowing what’s hot (and what’s not) can make or break your next deal.
That’s why understanding Market Day Supply (MDS) is more important than ever for anyone buying or selling a truck in 2026. At CarEdge, we used real-time inventory and sales data to identify the fastest- and slowest-selling trucks each month.
MDS tells us how long it would take to sell all the current inventory of a particular model at the current sales pace, assuming no new units are added. A low MDS means a truck is selling quickly. A high MDS, on the other hand, signals oversupply, and that can mean buyers have more leverage at the dealership.
Whether you’re buying new or considering a trade-in, here’s what the latest market data from CarEdge Pro reveals about the best-selling and worst-selling trucks in America.
The 10 Fastest-Selling Trucks in February 2026
These trucks are in high demand and selling quickly. But if you’re hoping to negotiate a deal on one of these, don’t count on much wiggle room unless you work with a pro.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Ford | F-450 Super Duty | 53 | 1,555 | 1,318 | $98,065 |
| Toyota | Tundra | 56 | 29,870 | 24,081 | $63,936 |
| Toyota | Tacoma | 58 | 55,275 | 42,861 | $46,088 |
| Chevrolet | Silverado 1500 | 71 | 56,709 | 35,709 | $52,911 |
| Chevrolet | Colorado | 77 | 19,009 | 11,146 | $41,844 |
| Chevrolet | Silverado 2500HD | 77 | 22,335 | 13,120 | $66,488 |
| GMC | Sierra 2500HD | 82 | 17107 | 9420 | $81,410 |
| GMC | Sierra 1500 | 88 | 46,625 | 23,731 | $62,347 |
| Ford | F-150 | 93 | 87,124 | 42,293 | $61,217 |
| Ford | F-150 Lightning | 116 | 4,315 | 1,677 | $67,631 |
Source: CarEdge Pro
The Ford F-450 Super Duty is the fastest-selling pickup truck in February 2026. On average, this heavy duty pickup truck sits on the lot for a little under two months before finding a buyer. Toyota’s Tundra and Tacoma are in second and third place, with trucks from GM far behind.
These trucks will be less negotiable as demand exceeds what’s typical for the truck market. Still, never agree to dealership markups or forced add-ons. Remember, informed shoppers always get the best deals.
The 10 Slowest-Selling Trucks in February 2026
On the flip side, these trucks are struggling to move. Some of these trucks are taking more than six months to sell on average. If you’re in the market, these pickup trucks offer room for negotiation, especially with DIY market insights.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Hyundai | Santa Cruz | 222 | 10,474 | 2,120 | $36,439 |
| GMC | Sierra EV | 199 | 2,709 | 614 | $81,439 |
| Jeep | Gladiator | 199 | 19,162 | 4,332 | $48,732 |
| Nissan | Frontier | 156 | 21,527 | 6,214 | $39,957 |
| Ram | Ram 2500 | 156 | 31,388 | 9,047 | $68,554 |
| Ram | Ram 1500 | 155 | 66,988 | 19,429 | $60,056 |
| Ram | Ram 3500 | 152 | 10993 | 3263 | $77,020 |
| Ford | Maverick | 150 | 43,224 | 12,933 | $33,930 |
| Honda | Ridgeline | 140 | 11,513 | 3,711 | $45,292 |
| Chevrolet | Silverado EV | 135 | 1,855 | 615 | $74,864 |
Source: CarEdge Pro
The Hyundai Santa Cruz, a truck that was recently sent to the graveyard. Trucks from Stellantis brands (Ram and Jeep) take up four of the bottom 10 spots in February. Sellers can expect these slow-selling trucks to sit on the lot for at least four months, but this creates great chances to negotiate savings for buyers.
Thinking About Buying or Selling?
As the truck market ebbs and flows, it’s easy to become overwhelmed. Luckily, there are new tools and services available that take the hassle out of buying a truck entirely. Here’s how CarEdge can help.
👉 Negotiate anonymously with CarEdge AI (NEW!)
👉 Have a pro negotiate your deal with CarEdge’s Car Buying Service
The Fastest-Selling SUVs in February 2026
In 2026, some SUVs and crossovers are being scooped up as soon as they hit the lot, while others are sitting unsold for more than a year on average. Whether you’re a buyer looking for a deal or a seller trying to time the market, understanding which SUVs are moving (or not) is essential.
We analyzed February car market data to find the SUVs with the lowest and highest market day supply (MDS). MDS is a measure of how many days it would take to sell through current inventory at the current sales pace. Here are the winners and losers in 2026’s SUV market.
Top 10: The Fastest-Selling SUVs Right Now
These are the fastest-selling SUVs and crossovers this month. These models have the lowest market day supply, which means they’re in high demand, and are likely harder to negotiate on due to limited availability.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Lexus | NX | 20 | 1,618 | 3,650 | $51,503 |
| Toyota | RAV4 | 23 | 23,903 | 46,640 | $37,389 |
| Cadillac | Escalade ESV | 26 | 994 | 1,695 | $127,407 |
| Cadillac | Escalade | 27 | 1,795 | 3,026 | $125,746 |
| Mercedes-Benz | G-Class | 30 | 937 | 1,417 | $204,981 |
| Lexus | RX Hybrid | 30 | 4,914 | 7,420 | $64,374 |
| Lexus | NX Hybrid | 30 | 2,511 | 3,796 | $54,465 |
| Lexus | GX | 30 | 2,378 | 3,593 | $80,947 |
| Toyota | Corolla Cross | 39 | 16,797 | 19,195 | $31,709 |
| GMC | Yukon | 41 | 4,643 | 5,139 | $88,369 |
Source: CarEdge Pro
Besides the surprise visit of four GM models on the list, February is yet another month dominated by Toyota and Lexus. The 2026 Lexus NX is the fastest-selling SUV right now, with inventory sitting on the lot for just 20 days on average. The newly-redesigned RAV4 is close behind. Cadillac’s Escalade and larger Escalade ESV are also quick sellers, marking a bright spot for otherwise slow-selling GM models.
What does it all mean? If you plan to buy or lease any of the above SUVs, especially those from Toyota and Lexus, expect to have less negotiating power than if you were to shop one of the slower-selling cars on the market. That doesn’t justify paying for dealer markups or unwanted add-ons. Stay away from those traps. But for these fast-selling SUVs and crossovers, paying MSRP would be a fair deal in 2026’s SUV market.
The Slowest-Selling SUVs Right Now
These SUVs have the highest market day supply, which means they’re sitting unsold for longer. Buyers may be able to score better deals on these slowest-selling SUVs in February, especially with this AI negotiator doing the work for you.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Volkswagen | ID.4 | 480 | 1,482 | 139 | $49,534 |
| Jeep | Grand Wagoneer | 463 | 4,510 | 438 | $85,252 |
| Buick | Envision | 267 | 11,337 | 1,910 | $40,994 |
| Maserati | Grecale | 232 | 583 | 113 | $85,649 |
| Mazda | CX-90 | 206 | 15,991 | 3,486 | $48,214 |
| Mitsubishi | Eclipse Cross | 200 | 2,658 | 597 | $30,111 |
| BMW | X2 | 188 | 1,392 | 333 | $52,698 |
| Hyundai | IONIQ 5 | 185 | 10,276 | 2,506 | $45,901 |
| Kia | Sorento | 184 | 36,137 | 8,845 | $40,047 |
| Audi | SQ8 | 181 | 518 | 129 | $118,251 |
Source: CarEdge Pro
With the federal EV tax credit now over, the Volkswagen ID.4 is at the top of the list for the second month in a row, with well over one year of supply. The IONIQ 5, one of the fastest-charging EVs on the market, is also taking half a year to sell. Several of the others fall into the luxury segment. With recent inflation and persistently high interest rates, buyers are thinking twice about buying luxury vehicles.
Just two Stellantis models are in the bottom 10 this month. That’s a big improvement after dominating the slowest-sellers last year. However, Jeep’s Grand Wagoneer is still in second place. It has been a slow-selling model for most of the past year, despite seeing major price cuts several months ago.
For any of these slow-selling SUVs, prices will be more flexible if you come equipped with negotiation know-how.
What This Means For SUV Shoppers
If you’re looking for a deal, start with the slowest sellers this month. High inventory levels mean dealers are likely motivated to talk pricing if you negotiate with confidence. It’s always best to take a look at the best incentives of the month, too.
“If you’re shopping for a slow-selling SUV, the ball is in your court,” says auto industry veteran Ray Shefska. “Dealers know those vehicles aren’t moving, and that gives you the upper hand in price negotiations.”
Shopping Toyota, Honda, or Lexus? Expect tighter inventory and less room for negotiation. You may need to move quickly if you find the right trim. However, this is no reason to pay for unwanted add-ons or dealer markups!
Want Help Navigating the SUV Market?
With CarEdge Concierge, our experts do the legwork for you, from researching inventory to negotiating with dealers. Already know what you want? Use our AI Negotiation Expert service and have CarEdge AI negotiate with car dealers anonymously!
Explore more free tools and resources with car buying guides, cost of ownership comparisons, and downloadable cheat sheets. There’s no reason to shop unprepared in 2026.
About CarEdge
CarEdge is a trusted resource for car buyers, offering data-backed insights, negotiation tools, and expert guidance to help consumers save time and money. Since 2019, CarEdge has helped hundreds of thousands of drivers navigate the car-buying process with confidence. Learn how to buy a car the easy way at CarEdge.com.
Trade-In Checklist: Get the Most For Your Car
Trading in your car doesn’t have to mean leaving money on the table. With the right preparation and knowledge, you can get the best trade-in value and walk into the dealership with confidence. The key is treating your trade-in as what it really is: a separate transaction that deserves your full attention.
Too many car buyers let dealers bundle their trade-in into the new car purchase, which makes it nearly impossible to know if you’re getting a fair deal on either transaction. This CarEdge guide will show you the smart way to approach your trade-in.
Your Trade-In Checklist
1. Research Your Car’s Value
Before you even think about walking into a dealership, do your homework.
Check online valuation tools: Use Kelley Blue Book (KBB), Edmunds, and online buyers like CarMax and Carvana to get an estimated value for your car. This gives you a range of what you might expect.
Check local listings: See what similar cars in your area are selling for. Be sure to compare make/model, mileage, condition, year, and location (local market influences price). See local listings with Car Search.
Get multiple appraisals: Take your car to different dealerships and get online offers. More options = better deal.
2. Gather Necessary Documents
Having your paperwork in order makes the process smoother and shows you’re serious about the trade-in.
Title: If you own the car outright, bring the title. If you still owe, bring the payoff statement from your lender.
Registration: Ensure the car is registered and that you have the up-to-date documents.
Insurance: Show proof of insurance to prove the car has been properly maintained.
Maintenance records: If you’ve kept up with regular maintenance (oil changes, brakes, etc.), having these documents can increase the value. For cars routinely serviced at a dealership, these records may already be available online.
Any accessories or extra parts: Include anything you’ve added (new tires, roof racks, custom wheels, etc.).
Loan payoff balance: If there’s still a loan balance, bring the details about what’s left to pay off. You have two options if you still owe money on the car: (1) Pay off the remaining balance directly, or (2) Roll the negative equity into your next car loan (though this will increase your payments, often by a lot).
3. Inspect and Clean Your Car
First impressions count, and a well-maintained vehicle often gets a higher offer.
Exterior: Wash the car. This makes it easy to see the condition of the exterior.
Interior: Clean out trash, vacuum the floors, and wipe down surfaces.
Odor: Neutralize any lingering smells (smoke, pets, etc.) with air fresheners or fabric sprays.
Tires: If they’re worn, don’t worry: it’s not worth it to replace your tires before trading in. You’d be unlikely to receive the value of new tires in added trade-in value. Why? Many trade-ins are sent to dealership auctions, where they are sold to the highest bidder.
Engine bay: Clean it (just don’t use anything too harsh). A clean engine bay makes the car look well-maintained. Here’s a quick guide.
4. Fix Known Issues, But Don’t Spend Thousands
Take care of minor repairs that might be turning off buyers.
Address safety issues: Make sure things like brakes, lights, and other critical systems work properly.
Mechanical problems: If the car has engine, transmission, or suspension issues, it may be worth fixing small things that can raise the car’s value.
Check fluid levels: Top off the oil, coolant, brake fluid, and transmission fluid—this shows the car’s been taken care of. Even the windshield washing fluid should be checked.
5. Know Your Negotiation Power
Before walking in, know your car’s trade-in value and be prepared to negotiate. Have your offers from online buyers written down on paper, or better yet, printed out for leverage at the dealership.
Have a firm minimum in mind: Know what bottom price you’re willing to accept. This should be based on the online offers you will have received, and the KBB or Edmunds value. Having a minimum in mind will help you avoid emotional or hasty decisions.
Know what similar cars are selling for in the area: The dealer will want some room for profit, but you can still use nearby listings to show that you know what your car is worth.
Bring printed online offers and valuation estimates: Show the dealer that you’ve done your homework.
Be ready to walk away: Don’t let the first offer sway you. If they lowball, you can take it elsewhere.
6. Get the Trade-In Offer in Writing
When the dealer makes an offer, get it in writing so that you have a reference point.
If they try to adjust or lower the price, you’ll have the original offer to fall back on. Getting offers in writing can also serve as a tool for negotiating with other dealers.
Remember, the number one rule of trading in your car is to always treat your trade-in as a separate transaction. Don’t let the dealer tie your trade-in value to your purchase of a new car. That’s a recipe for getting a lowball offer.
Let CarEdge Handle the Hard Part
Following this checklist will put you in a strong position to get top dollar for your trade-in. But what if you could let the experts handle it? CarEdge’s car buying service doesn’t just help you maximize your trade-in value—we negotiate your entire deal from start to finish.
Your personal CarEdge Concierge negotiates with dealers on your behalf to ensure you’re getting the best possible price on your new vehicle while getting you the most for your trade-in.
We keep these transactions separate (just like you should), and we have the market data and dealer relationships to get you a deal you can feel confident about.
Ready to make your trade-in easy? Let CarEdge do the negotiating for you.
